Bharat stem cell banking

Presented by-Team Elite

Anjali Yadav-120
Ishwari Shelar-100
Vedika Patil-79
Vinay Sankhe-93
Sanket Sanvatsarkar-94
Sagar Patil-76
Krishna Parab-70
Manish Wagh-117
Introduction
Bharat stem cell banking is a business model where in the
discarded umbilical cord that is cut at the time of birth of a baby,
will be preserved & stem cell will be extracted from it and will be
used to cure a range of diseases.
What are stem cells & their uses
❑ Stem cells are body raw material-cells from which all other cells
with specialized functions are generated
❑ It has the ability to become any type of cell in the human body
❑ It can be extracted from bone marrow & umbilical cord

Uses
❑ Cancer patients
❑ Tissue regeneration
❑ Brain diseases treatment

❑ Cell deficiency therapy

Business model
➢ Currently one stem cell bank in Chennai

➢ Setting up the bank in Mumbai

➢ Charging one time set up fee

➢ Charging annual charges for storage

➢ Lowering charges once business set up on large scale

Scope for expansion
▪ 60000 stem cell transplants are performed globally
▪ 2000 cell transplants done in India
▪ Need for the transplants in India is 100000
Primary research
❑ Survey conducted by PLOS
ONE
❑ 254 respondents involved

Willingness to bank stem cells

Never
10%

High cost
Yes if it is harmless 37% High cost
21% Lack of information
Yes if it is harmless
Never

Lack of information
32%
SWOT Analysis

Strengths Weakness
❑ Only one in India ❑ Huge investments
❑ Good return on ❑ Slow set up
investment ❑ High fees charged

Opportunities Threats
❑ Only one in India ❑ Competitors
❑ Global expansion ❑ Ban in various
❑ Rapid growth in countries
population ❑ Cultural disbeliefs
Solutions to increase profitabilty
➢ Awareness among the families about the uses of stem cell
➢ Trying to reduce the fees charged for storage
➢ Tie-ups with hospitals in all over the country
➢ Hiring gynecologist on commission basis to improve sales
➢ Direct marketing team
➢ Advertisements and including high profile individuals
THANK YOU