Strategic alternative

Growth

1. Improve its software: Gcash company must invest to improving of its software that block
unwanted activities of the hacker to prevent loss cash from the Gcash account of user, glitches,
outages, and often maintenance of system. also, to minimize the data breaches, hack, and cyber-
attack. Thus, it would help the company to gained the trust of their user since their operation is
more efficient.
2. Enhance customer management relationship: Stay connected and update the customers/users
by using communication tools and platforms like chatbots, via SMS, social media pages, and
customer hotline to answer inquiries and complaints. The objective of this strategy is to show
that the company have care with their clients and take legal action regarding the issue.

Stability

1. Gcash company employ No- change strategy wherein it continues their operation despite the
problem arise some of user experiencing money transfer to unknown bank account. The purpose
of the company is to establish disruptive innovation of mobile banking, online payment and
seamless experience for the small merchants away from traditional payment and transactions.

2. Profit Strategy is possible applied in this problem since the company do nothing and ensure to its
user that no illegal activities the company. In addition, Gcash company warn their clients to be
more cautious about spam messages, link they clicked online, and do not share their one-time
password (OTP) to others to prevent get hacked their accounts.