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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Ping-Hung Chou
NetID Pcho703
Group Number: 499
Website Link: http://group499.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Khushbu Tuesday 1:00pm
Time Spent on
Assignment:
25 hours Word Count: 1421

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SAFECARD
INTRODUCTION
Bankcard fraud is an issue that affects a lot of people, it can happen to anyone who uses a bank account. You could also be affected by
bankcard fraud if you were unlucky or uncareful. In 2006 to 2007 the bankcard fraud rate doubled nationally and just in Auckland the figure
quadrupled.
Safecard is a mobile app that gives you financial security over your personal finances enabling you to quickly lock your bank account if you
have any suspicions as well as alerting you of any suspicious transactions eg. In other countries or cities or large transactions. Safecard will put
the control over your bank account in your hands.
3. BUSINESS SECTION
3.1 Vision
To Provide fast and independent financiall security, locally and globally.
3.2 INDUSTRY ANALYSIS: BANK SECURITY INDUSTRY
Industry: Bank Security Industry.
Force: High/Low: Justification:

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Buyer power: Low There currently are no good bank security apps
allowing users to instantly lock their own bank
accounts or track the location of their bank cards.
As there are no substitutes to our prouduct and
financial security being so important, buyer
power is low.
Supplier power: High As there are not many apps with the same
functions as Safecard in terms of functions and
use, we can say that supplier power is high as we
offer a unique product.
Threat of new entrants: Low Even though apps are easy to make, our app
requies co-operation with banks in order for it to
work. It is unlikely the bank would switch to
another new company if we are already working
with them.

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Threat of substitutes: Low There are currently no bank security apps that are
as technologically advanced as the Safecard App.
Safecard is the only app with the ability to lock
and track your bank card remotely.
Rivalry among existing
competitors:
Low There currently are no existing competitors for
Safecard as it is comepletely new in terms of
funtions, there is no current app that offers
better control over your personal finances than
safecard.
Overall attractiveness of the industry: Safecard is an attractive industry due to Low substitutes, low rivalry, low threat of new entrants. The
supplier power is also high and buyer power is low. Every factor works in favour of Safecard being an attractive industry.
3.3 Customers and Thei r Needs
Customers need to be able to have total control over their personal finances. People work hard for their money and want to be able to know
that their money is safe and not have to be constantly worried or paranoid. If a customer loses their bank card they need to be able to access
the location of it immediately or to be able to lock their bank account immediately. Currently customers have to call their banks to have their
accounts locked through long processes which sometimes can even incur a fee!

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3.4 The Product and Service
Safecard customers are able to remotely lock their bank accounts through their phones. Safecard customers are also able to remotely locate
the whereabouts of their card and also track spending through their smartphone. Safecard also notifies customers if irregular or suspicious
transactions are made. Such as at a shop which is far away from where you live. This product shifts the power of control over the bank account
from the bank employees into the bank account owners.
3.5 Suppliers and Partners
We would partner up with banks to inco-operate GPS chips into the new bank cards made allowing users to track the card if they have the
safecard app. This will aid not only the customers of safecard but also the banks themselves as they dont have to deal with as many
phonecalls about stolen/lost cards. Banks are now able to have more staff helping out in other areas of the bank instead of taking calls about
lost cards. Our suppliers would be the people creating trackable gps chips that can fit into eftpos cards.
3.6 Strategy: Cost leadership strategy
By offering the app for free we are able to attract large amount of interest and customers to use the app. Revenue is to be made through
selling this idea or gps chips to the banks who then can use the safecard app to promote people to join their bank as they al low users to use
the safecard app putting more power in the bankcustomer/safecard users hands.
The overall strategy is therefore Cost leadership Strategy.
3.7 Value Chain Activity: Marketing and sales

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The most important value chain activity for this business is Marketing and Sales
People are unaware of how important of an issue creditcard/bankcard fraud is untill it happens to them and by then it is too late! It is
important for our product to work at its potential for everyone to start using the Safecard app. The safecard app wil help decrease fraud rate
and card theft rate due to the trackability of the cards. The more people using our app the less fraud will be possible.
3.8 Business Process
3.9 Functionalities
.
3.10 Systems
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Marketing 1. Make people awared of Safecard
2. Promote use of safecard

Social media
t.v adverts
Collaboration System

Enterprise Resource
Planning system
2. Sales 1. Co operate with banks to install gps chips

2. Sell idea to banks.



Transaction processing
system

Customer relationship
management system

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CONCLUSION
BankFraud is an important issue that isnt addressed enough. Anonymity of the internet
allows people to get away with all sorts of fraud. Safecard is designed to decrease
anonymity and corruption and give more power and security to bank card users.
REFERENCES

Choi, L. (n.d). Financial Stress and its Physical Effects On Individuals and Communities. Retrieved from Federal
Reserve Bank of San Francisco http://www.frbsf.org/community-development/files/choi.pdf



Eames, D. (2008, October). Huge jump in amount of credit card fraud. Retrieved from NZ Herald
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10538329



Koubaridis, A. (2014, Feb). UK-based skimmers fleece NZ cash cards. Retrieved from NZ Herald
http://www.nzherald.co.nz/fraud/news/article.cfm?c_id=213&objectid=11207499



creditcards.com (2011, November). 8 tips to keep your cards safe while shopping online. Image retrieved from
http://www.creditcards.com/credit-card-news/8-tips-keep-cards-safe-shopping-online-1280.php