SEPTEMBER 2018

SHANGRI-LA FASHION WEEKS

1) Event : Shangri-La Fashion Show Fall/Winter 2018 (Sep21-Sep23)

Grand Opening & Weekend Exclusive Show

2) Promotion: GWP – Gift-with-purchase Premium (Sep 10-Sep23)

Spend MNT 100,000 at fashion or beauty tenants to redeem an exclusive shopping bag

3) Communication: ATL+ BTL (Sep1- Sep23)

1) EVENT
 MAIN GOALS
 To increase the awareness about
Shangri-La Mall’s fashion and beauty
brands
 To introduce F/W 2018 collections of
participating brands and support their
business
 To attract more foot traffic to the mall

4
 INTRODUCTION
 Event Name: Shangri-La Fashion Show 2018
 Event Tagline: Express your true colour
 Target Trade Mix : Fashion & Beauty Tenants
 When: Grand Opening- Sep21 (Fri); Weekend Exclusive Show– Sep22 (Sat) & Sep23 (Sun)
Exclusive show for sponsors to invite their VIP guests

 Where: L1 Atrium Area of Shangri-La Mall

 Audience: Public (Shangri-La Mall customers)
 Catwalks + Stage performances
PREVIOUS EVENT PHOTOS

6
CURRENT STAGE PLAN
Changing
room 2nd floor
Make up room
Stage
Size : 8*8м
LED screen – 192 pcs

VIP guests chair

Stage+ Atrium decoration

Globus: 4м*4м

R
u
Runway stage

LED screen
n
w Size: 20м*2м*0,2м
a
y
1st floor
LED arch
Size: 3м*3м
Column width: 0,5м
Total pcs: 4pcs of arch-72 pcs of LED
CURRENT STAGE PLAN

Escalator lights Runway stage

Atrium Decoration A (more related to our key visual)

Colorful ribbon Colorful threads Colorful silk/cotton

(colorful, bright, simple and not costly)

P:S If we choose the above option, we can decorate our rails by those ribbon as well.
Atrium Decoration B (more related to international brands show concept)

Globus Banner Prints

International brands under 1 1) Design: All models printed photo/sketch photo or Fashion and
roof Beauty icons (bag, lipstick etc) or Logos of participating tenants
Photo Shooting Area

( planning to divide it into 2 part)

Premium for VIP guests

Option 1 Option 2 Option 3

Exclusive shopping bag for first 50 guests for each show

 Agenda
Grand Opening Show ( Sep 21- 2 hours) Weekend Exclusive Show ( Sep 22 &Sep 23)
Starting time: 19:00 Starting time- 17:00
Time Item Performer No. of looks Time Item Performer No. of looks
19:00 Opening performance UB Drums + LED 17:00 Opening performance Drum Khulguu
19:05 Opening speech Host Ankhaa or Manduul
17:05 Opening speech Host Ankhaa or Manduul
19:10 Lifestyle-Look #1 1-2 brands mix 10
17:10 Look #1 1-2 brands mix 10
19:20 Lifestyle-Look #2 1-2 brands mix 10
17:30 Performance 2 Singer Naagii or Finalist
19:30 Video Transition video
19:35 Sports-Look #3 1-2 brands mix 10 17:35 Look #3 1-2 brands mix 10

19:45 Sports-Look #4 1-2 brands mix 10 17:45 Look #3 1-2 brands mix 10
Singer Mrs.M or Aimar Ending speech Host Ankhaa Total looks- 30
19:55 Performance 2 Dance crew
20:05 High Fashion-Look #5 1-2 brands mix 10
20:15 High Fashion-Look #6 1-2 brands mix 10
20:25 Performance 3 Violinist Deegii
20:35 High Fashion-Look #7 1-2 brands mix 10
20:45 -High Fashion-Look #8 1-2 brands mix 10

20:55 Performance 4 Singer Uka

Closing performance
21:00 and all look running Singer Bold
Ending speech Host Total looks- 80
To be confirmed
 PERFORMANCES
(Grand opening)
Grand Opening Show

Emcee Ankhaa/Manduul Violinist Deegii Singer Uka Singer Bold

To be confirmed
 PERFORMANCES
(Grand opening)
Grand Opening Show

UB Drums Mrs.M Aimar Dance Crew (with flags)

To be confirmed
 PERFORMANCES
(Weekend Exclusive show)

Drummer Khulguu Singer Enguun Singer Naagii

Emcee Ankhaa/Manduul

To be confirmed
MODELS

We are planning to do casting at only Mongol Model agency which is the

best model agency in Mongolia
To be confirmed
 MODELS

We are planning to do casting at only Mongol Model agency which is the

best model agency in Mongolia
To be confirmed
 HAIR/MAKE UP

Strong coloured eyeliner has been trending in 2018

follow by toned down natural hair looks To be confirmed
HAIR/MAKE UP

To be confirmed
2) PROMOTION (GWP)
 INTRODUCTION
 Main goal: To support Fashion & Beauty brands business. Draw more traffic
and increase the awareness of Mall’s fashion show.
 Promotion period: 10 Sep – 23 Sep 2018
 Condition: Spend MNT 200,000 at fashion or beauty tenants to redeem an
exclusive shopping
Premium for customers who made purchase

Option 1 Option 2 Option 3

3) COMMUNICATION
MEDIA CAMPAIGN by phase
Teaser PR (9.1-9.21) After PR (9.21-9.28)
• Reminder posts via FB and Instagram • Post-event video with 3 parts
Share previous years photo album and after video on FB pages Behind the stage
Interviews with Model&Brand managers
• Teaser Video
Channels: FB, Insta, Youtube, Google ads, Cinema screens, Outdoor LED
Main show
Channels: FB, Insta, Youtube, Google ads, Cinema screens, Outdoor LED,
• Poster Buro24/7 web, Ublife web
Channels: FB, Insta, Website, Magazine, Univision, Mailer/Flyer, Outdoor Flag,
Directory board etc • Post-event photo albums by categories
• Unlimited media group cooperation (package) Channels: FB, Insta, Gerege Magazine, Buro24/7 web, Ublife web
Gereg Fashion magazine: Interview+ 4 page poster+ Back cover
Ublife website: 2-3 series of web article (including 1 video invitation from our face models)

• Buro24/7 website cooperation

Teaser video placement on landing web page and FB page
Editorial articles on web and FB page

• Invitation
Paper invitation to VIP guest+ E-invitation to Insta KOLs

* Event day: FB, Insta stories by own accounts, media partners and KOLs
Photo and Video shooting
 MEDIA CAMPAIGN by channels

• Website • Internal Channels

Buro 24/7 Shangri-La Centre outdoor LED screen
Ublife.mn Flag along side the Olympic street
• Magazine Mall directory board/Lift screen
Gerege magazine BRB screens at the Hotel and Mall areas
Shop front sticker
• Social media Stands at the mall reception
Facebook • Mailer/Flyer
Instagram • Partner Channels
Twitter KOL cooperation
Youtube Univision Log-In Screen
Shangri-La Centre website Urgoo IMAX & Zaisan cinema
MEDIA CAMPAIGN

Social Media; Gogo; UB Life Buro 24/7 article

MEDIA CAMPAIGN
MEDIA CAMPAIGN
 CALL FOR
SPONSORSHIP
 FOR TENANT ONLY

TYPES OF SPONSORSHIP
GRAND OPENING SHOW
STATUS GENERAL SPONSOR SPONSOR PARTNER

PACKAGE  Outdoor Billboard for 1 month
/OFFER  Outdoor LED screen for 1 month
 Atrium Roof Space for 1 month
 Atrium L1 Space for 2 weeks
 Directory board/Lift screen for 1
months
 FB sponsored posts (4 times)
 Media Coverage/Logo placement
on all ad materials ( web,magazine
and brochure etc)
 More looks on stage/Product
placement
 15 VIP seat with Fashion show
Premium (shopping bag)
Tenant Sponsorship MNT 8,000,000
rate
 Outdoor LED screen for 2 weeks
 Atrium Roof Space for 2 weeks
 Atrium L1 Space for 1 week
 Directory board/Lift screen for 2
weeks
 FB sponsored posts (2)
 Media Coverage/Logo placement
on all ad materials
(web,magazine and brochure etc)
 More looks on stage/Product
placement
 10 VIP seat with Fashion show
Premium (shopping bag)
MNT 5,000,000
 Outdoor LED screen for 1 week
 Atrium Roof Space for 1 week
 Directory board/Lift screen for 2
weeks
 FB sponsored posts (2)
 Media Coverage/Logo placement
on all ad materials
(web,magazine and brochure etc)
 3 VIP seat with Fashion show
Premium (shopping bag)
MNT 3,000,000

TYPES OF SPONSORSHIP
WEEKEND EXCLUSIVE SHOW
STATUS SOLE
SPONSORSHIP AMOUNT MNT 10,000,000
PACKAGE  Exclusive show for your customers only
/OFFER  50 VIP seat with Fashion show Premium
(shopping bag)
 Outdoor LED screen for 1 month
 Outdoor Billboard for 1 month
 Atrium L1 Space for 2 weeks
 Atrium Roof Space for 2 weeks
 Directory board/Lift screen FB
sponsored posts (4)
 Logo placement for all advertisement
material (web, magazine and brochure etc)
 Sole brand looks on stage
FOR TENANT ONLY
MIX
MNT 6,000,000
 Exclusive show for 2 mix-brand
customers only
 25 VIP seat with Fashion show
Premium (shopping bag)
 Outdoor LED screen for 1 weeks
 Atrium L1 Space for 1 weeks
 Atrium Roof Space for 1 week
 Directory board/Lift screen
 FB sponsored posts (2)
 Logo placement for all advertisement
material (web, magazine and brochure etc)