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About Us

Cover

Contents Visual and

Audio
Information
and Media
Presented by Group 3

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Visual
Information and
Media 01
Visual - it is anything that we
can see, it can be either with
or without sound.
Audio
Information and
Media 02

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Visual
Information
-is the artistic or creative representation
or interpretation of an idea, concept, or
emotion using different media. It is
created by PAINTERS, PHOTOGRAPHERS,
GRAPHIC ARTISTS OR DESIGNERS, AND
SCULPTORS, among others.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and
Limitations: Painting
Painting is the practice of
applying paint, pigment,
color or other medium to a
solid surface.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and
Limitations:
Photos or Images
photo is a picture taken by a camera,
digital camera, or smartphone that
produces a hard copy or digital copy.
paint, pigment, color or other
medium to a solid surface.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and
Limitations:
Sculpture
an artistic form in which hard
or plastic materials are worked
into three-dimensional art
objects.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and
Limitations:
Comic Strips
A comic strip is a drawing or
sequence of drawings that tells a
story. Written and drawn by a
cartoonist.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and
Limitations: Graphs or Charts
a chart that shows the
mathematical relationship
between varied data sets.

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Types of Visual
Information

Visual Design Elements

Billboards and
and Principles

Advantages and

Posters
Limitations:

a large outdoor board for

displaying advertisements.

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Infographics
is a combination of 2 words, information
and graphic. A form of visual
communication meant to capture
attention and enhance comprehension. It
includes data, information or knowledge
intended to present information quickly
and clearly. (Smicklas, 2012)

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13 TYPES OF
INFOGRAPHICS

1. A mixed-chart 2. A list infographic is

3. A timeline looks at
infographic includes a mostly text that lists
how a subject has
variety of different information about a
changed over time.
charts to show data. given subject.

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13 TYPES OF
INFOGRAPHICS

5. A flowchart starts at
6. A comparison
4. A how-to-guide is a a single point and
compares and
step-by-step guide to looks at the points that
contrasts two different
creating something. branch off based on
subjects.
different decisions.

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13 TYPES OF
INFOGRAPHICS

8. A photo-graphic 9. A hierarchical
7. A location-based
uses mostly infographic stacks
infographic uses a
photographs, items or subjects
map to visualize
combined with text, to based on a predefined
geographical data.
explain a point. 'level'.

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13 TYPES OF
INFOGRAPHICS

10. A single chart is a 11. A visualized number

12. An anatomical
chart (such as a bar or infographic adds
infographic breaks
line graph) that images to statistics to
down what makes
visualizes data on a make them more
something 'work'.
subject. appealing.

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13 TYPES OF
INFOGRAPHICS

13. A visual resume is a

resume in infographic
form.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Lines
Limitations:

Visual Design
Elements

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Shape
Limitations:

Visual Design
Elements

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Value
Limitations:

Visual Design
Elements

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Texture
Limitations:

Visual Design
Elements

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Color
Limitations:

Visual Design
Elements

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Form
Limitations:

Visual Design
Elements

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Consistency
Limitations:

consistency of margins,
typeface, typestyle, and color
Visual Design is necessary, especially in
slide presentations or

Principles documents that are more

than one page.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and
Limitations: Center of
Interest
an area that first attracts

Visual Design attention in a composition. This

area is more important

Principles compared to the other objects or

elements in a composition.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Balance
Limitations:

a feeling of visual equality in

shape, form, value, color, etc.
Visual Design Balance can be symmetrical
and evenly balanced or

Principles asymmetrical and unevenly

balanced.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Harmony
Limitations:

brings together a

Visual Design composition with similar

units

Principles

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and
Limitations: Contrast
offers some change in value
creating a visual discord in
composition. Contrast shows the

Visual Design
difference between shapes and
can be used as a background to

Principles
bring objects out and forward in a
design. It can also be used to
create an area of emphasis.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and
Limitations:

Directional
Movement
Visual Design a visual flow through the

Principles composition.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Rhythm
Limitations:

a movement in which some

elements recur regularly.
Visual Design Like a dance, it will have a
flow of objects that will seem
Principles to be like that beat of music.

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Types of Visual
Information

Visual Design Elements

and Principles

Advantages and

Perspective
Limitations:

created through the

arrangement of objects in
Visual Design two-dimensional space to
look like they appear in real
Principles life.

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Types of Visual
Information

Visual Design Elements

and Principles
1. It catches the attention of the audience
Advantages and
Limitations: because of its artistic presentation.
2. It teaches the audience to be more
analytical in order to visually process the
message.

Advantages: 3. It allows the artist to present the

information and express the message in a
creative manner.

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Types of Visual
Information

Visual Design Elements

and Principles
1. It can be distracting.
Advantages and
Limitations:
2. Its meaning could be interpreted
differently because of its artistic
presentation.

Limitations:
3. It takes time and effort to produce
visual information, which can be costly
too.

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Sources

Books, Newspapers,
Internet, and Magazines

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Audio Information
Visual
Information and
Media 01

pertains to any sound or

auditory impression perceived
by the ears and processed by
Audio
Information and
Media 02 the brain.

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Types of Audio
Information

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an exchange of ideas
takes place between
the people who are
Dialog or talking.
Conversation
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Lecture or Talk

the participants acquire

information from a speaker.

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News
the public learns about
current events that happen
locally and intentionally.

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Podcast
refers to a digital audio file, which can be
downloaded on the computer with
80%
Internet access. The audio file is usually
available as a series and subscribers are
allowed to receive the new installments
automatically on their device once it has
been uploaded.

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a talking book.

Audio Book

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Music
vocal or instrumental sounds or
both which expresses the
melody, harmony, and rhythm
of a specific tune.

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Different Ways Tape - magnetic tape on

of Storing which sound can be

Audio Media recorded.

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Compact Disc - a plastic

fabricated, circular
Different Ways medium for recording,
of Storing storing, and playing back
Audio Media audio, video, and computer
data.

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USB drive - an external flash

Different Ways drive, small enough to carry

of Storing on a key ring, that can be

Audio Media used with any computer that

has a USB port.

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Different Ways Computer hard drive -

of Storing secondary storage devices

Audio Media for storing audio files

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Memory Card - (aka flash memory

card or storage card) is a small

Different Ways storage medium used to store

of Storing data such as text, pictures, audio,

Audio Media and video, for use on small,

portable, or remote computing
devices

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Internet/Cloud - websites or file

Different Ways repositories for retrieving audio

of Storing
files, and more precisely the files
are stored in some data center full
Audio Media of servers that is connected to the
Internet

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MP3 (MPEG Audio Layer 3) - a

Different common format for consumer audio,

Audio File as well as a standard of digital audio

compression for the transfer and
Formats playback of music on most digital
audio players

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M4A/AAC (MPEG-4 Audio/Advanced

Different
Audio Coding) - an audio coding
standard for loss digital audio

Audio File compression. Designed to be the

Formats successor of the MP3 format, AAC

generally achieves better sound

quality than MP3 at similar bit rates

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Different
WAV - a Microsoft audio file format
standard for storing an audio bit

Audio File stream on PCs. It has become a

Formats standard file format for game sounds,

among others.

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Different WMA (Windows Media Audio) - is an

Audio File audio data compression technology

developed by Microsoft and used with

Formats Windows Media Player.

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AUDIO DESIGN
PRINCIPLES

2. Voice Quality - with proper

1. Sound Quality - diction and pronunciation,
3. Type of Content - the
pertains to the volume the reader or speaker applies kind of music should
and pitch of the audio proper accent, inflection, be appropriate to the
intonation, and quality
information. content.
speech sound.

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Advantages

2. The audience pays

more attention to the
1. It is easier to 3. Much faster to
information making it
process. relay.
easier to absorb the
content.

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Limitations

3. The speaker should be a

1. Retention could 2. The audience can be good speaker and the
be difficult since it easily instructed receiver should have a

is orally or verbally especially if the sound good command of the

is not that audible. language that the speaker

communicated.
is using.

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Hearing Listening
The dictionary defines the word “hearing” in
According to SkillsYouNeed.com, “listening
a very technical manner, Merriam-Webster
is the ability to accuratelyreceive and
defines it as “the process, function, or power
interpret messages in the communication
of perceiving sound; specifically: the special
process.” This skill is often encouraged
sense by which noises and tones are
especially in improving one’s
received as stimuli”. Meaning, it is
communication skill because understanding
acknowledged as a part of the human sense,
and comprehension are always observed.
whereaudible information are received.

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Sources:

Radio, Cassete,
VHS tape, CD,
Stereo

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Thank You
See You Next Time

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