Subject: Consumer Behaviour

Submitted by:

Zufishan Shahid BBA-18-16

Nimra Ayoub BBA-18-17

Submitted to:

Ma'am Shakeela

Dated: 30th April, 2021

Chapter no. 6 ( 2nd Half )

10 MCQ'S

Presentation Topic.

MCQ'S.

1. What are the functions of attitudes?

a. The value expressive function

b. The Ego defensive functions

c. Both a and b

d. None of the above

Answer: C

2. ______ modle proposes that the feeling consumer form when they see and hear ads significantly
impact their attitudes toward the brands advertised.

a. Attitude toward the- ad model

b. Model of reasoned action

c. Attitude toward behavior model

d. Attitude toward object model

Answer .A
3. A person trying to consume faces two types of obstacles like personal and environmental
impediments.

True

False

Answer: True

4. The attitude that captures the individual behaviour or acting with respect to an object are known as:

Answer: Attitude toward behaviour Model

5. ________are the persons feeling as to what relevant otherthink of the action the person contemplate.

Answer: subjective norms

6. What is ELM?

a) Suggests thinking

b) Suggests how much person is involved in Elaboration

c) Suggests how much person is involved in determining route of persuasion

d) Suggests likeness about things

Answer. B

7. If person is not paying attention to the main idea of information then it is:

a) Central route processing

b) Elaboration Likelihood

c) Cognitive dissonance

d) Peripheral route processing

Answer. D

8. How people resolve conflicting attitudes mostly?

a) Central route processing

b) Change in thought

c) Assigning Causality

d) None
Answer. B

9. What is the key factors of Attribution Theory ?

a) Assigning Causality

b) Blame and credit

c) Internal personal factors of a person

d) External factors

e) Both c and e

Answer. E

10. What is personal Attribution Theory?

a) When your attribute about something is strong

b) You observe your own attitudes

c) You consider others attributes

d) Both a and b

Answer. B