RACE TO THE CLOUDS

2023
 RACE TO THE CLOUDS
ON AMERICA’S MOUNTAIN

ABO U T T H E R ACE
Over the 100+ year history of this event, auto racing legends have pitted themselves and their machines against the mountain.
American racing families from across the country have championed the course – names like Unser, Mears, Pastrana, Zwart, Vahsholtz
and hundreds of others. International competitors have also etched their mark on Pikes Peak including Nobuhiro “Monster” Tajima, Ari
Vatanen, Walter Rohrl, Michele Mouton, Rod and Rhys Millen, Sebastien Loeb and most recently Romain Dumas who set a new course
record in 2018 of 7:57.148.
The Pikes Peak International Hill Climb is the second oldest motorsports race in America and a long-standing tradition in Colorado
Springs and the Pikes Peak Region. The invitation-only race is run on a 12.42 mile (and now fully-paved) course with 156 turns that
begins at 9,390 feet and finishes at the 14,115-foot summit of America’s Mountain.

1916
F I RS T R AC E
14,115’
S U M M I T E LE VAT I O N
156 TURNS
12.42 M I LE S
HISTORIC
AND ICONIC

RACING ROOTS 1916-1947

» Established in 1916
» Endured through WWI and WWII
» Finish times fell from 20:55 to 15:28

UNSER DOMINATION 1948-1972

» Bobby sets five consecutive course records
» Al notches back-to-back wins
» Bobby wins at Indy and on Pikes Peak in 1968

INNOVATION 1973-1996
» Wells Coyote redesigns Open Wheel competition
» Audi and Peugeot bring Rally racing to the mountain
» Millen’s Toyota is the mark to beat

RECORDS TUMBLE 1997-2022

» Paved course brings dramatically faster times
» International competition heats up – 16 champions from outside US
» Overall record captured by an electric vehicle
 A CENTURY
OF STORIES
The Pikes Peak International Hill Climb is more than a race. It’s a proving ground for emerging
technology, for product development and for racers’ dreams. It epitomizes the word “challenge”
– from all-night rebuilds and tuning that spill over into early morning practice and qualifying
sessions to unpredictable weather conditions. Competition is fierce, yet drivers are known for
sharing advice as well as tools or spare parts.
Navigating the 12.42 mile, 156 turn course goes beyond driver skill alone, melding it with
so many venue-specific variables. Nowhere else will you find such unexpected weather and
wildlife, along with the variety of vehicles and entrants – from purpose-built grassroots racers to
manufacturer-funded one-of-a-kind professionally piloted prototypes. All these factors set against
the colorful tapestry and extreme nature of Pikes Peak attract drivers, teams, and iconic brands
to craft epic narratives.
Print and social media, as well as documentary and short films have captured a myriad of stories
from Climb Dance, featuring Ari Vatanen driving with one hand shielding his eyes from a blinding
sunrise, to Climbkhana where Ken Block showcased jaw-dropping drifting skills.
Scan or click to watch
Loni Unser on Porsche For more than a century, Pikes Peak has been a career builder for such legends as Glen Shultz,
Bobby and Al Unser and Monster Tajima; an iconic backdrop for automakers such as Lexington,
Audi, Peugeot, and Porsche; and a true force of nature.
Scan or click to watch The mountain beckons, competition endures, the climb continues.
PRI at Pikes Peak

Scan or click to watch Scan or click to watch

Larry Chen meets Rod Millen MotorTrend 3-Part Docuseries
- Pikes Peak: On the Edge
 SPECTATOR
EXPERIENCE
Fans who flock to Pikes Peak to witness the Race to the Clouds
have one thing in common – passion. They are passionate about
the century old tradition, the competition, and the mountain. A
hearty group who loves outdoor adventure and beautiful scenery,
these fans immerse themselves in racing action at a venue
like no other, prepared to spend a full day at high elevation.
Arriving well before daylight to view the action from one of seven
locations, they are eager to cheer on both hometown favorites
and international heroes. They wave flags, banners and even
cowbells, anticipating the chance to high-five and congratulate
87.6%
49 OF 50
84%
MALE
S PE C TATO RS H I P
54.5%
S o u r c e: 2 0 2 2 T i c ke t S a l e s
each driver as the racecars descend from the summit in the
Parade of Champions.
PPIHC fans and spectators are also exceptionally loyal with many
returning year after year passing on their love of the race to the
next generation and making attendance an annual tradition. Even
beyond race week, this group finds ways to engage with PPIHC
year-round through community events, social media and volunteer
opportunities. Many visit Penrose Heritage Museum where the
thoughtfully-curated Pikes Peak Hill Climb Experience educates,
informs and brings race history to life.
S PE C TATO RS F RO M O U T S I D E
O F C O LO R A D O S PR I N G S
S TAT E S R E PR E S E N T E D
BY S PE C TATO RS
16%
FEMALE
S PE C TATO RS H I P
AG E S 1 9 T H RO U G H 3 5
 FAN FEST
ACTIVATION AND FAN ENGAGEMENT

Fan Fest, presented by Michelob Ultra and Toyo Tires, is one of Colorado Springs’
largest and most popular street festivals. In this ancillary event to the Pikes Peak
International Hill Climb, more than 30,000 enthusiastic motorsport fans converge
in downtown Colorado Springs for a four-hour 10-block pre-race gathering. Drivers
and teams allow fans to get an up-close look at their racecars. Fans enjoy high-
energy, action-packed entertainment. Best of all, sponsors have multiple activation,
lead generation and fan engagement opportunities.

30,000+ AN N UA L AT T E N DA N C E

4 HOURS E V E N T LE N GT H

87 MINUTES AV E R AG E LE N GT H O F S TAY

91 V E N D O RS / D I S PL AYS / E X PE R I E N C E S

10 B LO C KS I N D OW N TOW N C O LO R A D O S PR I N G S

S o u r c e: D o w n t o w n P a r t n e r s h i p G e o f e n c e D a t a
 VIEWERSHIP
LIVE STREAM

2,000+ COMMENTS

AV E R AG E AD VALU E

208,000
$ EQ U I VALE N T F O R
PI K E S PE AK LI V E
S P O N S O RS

134,000+ FAN S WATC H E D

OV E R 3 5 M I N U T E S

GROWTH SINCE DEBUT

3.5X M O R E M I N U T E S WATC H E D

142% I N C R E AS E I N V I E W E RS

1 2 0,0 0 0
111,481
10 0,0 0 0
55,033
8 0,0 0 0

6 0,0 0 0
46,108
4 0,0 0 0

2 0,0 0 0
2020 2021 2022
 ENGAGEMENT & GROWTH
SOCIAL AND DIGITAL

SOCIAL MEDIA A S O F J U LY 2 0 2 2

137,545 LIKES
11,887 SUBSCRIBERS

95,778 FOLLOWERS
7,887 FOLLOWERS

10% AV G . E N G AG E M E N T BY R E AC H ( M AY A N D J U N E )

253,093 T O TA L
22% INCREASE 2020 -2022

YOUTUBE 2 0 2 2 R AC E DAY O N B OA R D V I D E O S

168K 8,500 1.2M 4.5%

WAT C H C L I C K-
VIEWS TIME IMPRESSIONS THROUGH
HOURS R AT E

WEBSITE S o u r c e: G o o g l e A n a l y t i c s

74,263 495,669 146 75.6%

UNIQUE USER VISITS W E B PAG E S V I E W E D COUNTRIES VISITED NEW USERS
D U R I N G R AC E W E E K D U R I N G R AC E W E E K THE SITE
 WORLDWIDE REACH
EARNED MEDIA

CREDENTIALED
MEDIA IN 2022 2022 EDITORIAL
MEDIA
229 ON-SITE 3,758 AR T I C LE S
$70 MIL. A D VA LU E EQ U I VA LE N CY
105 E X PE R I E N C E D T H E E V E N T
F O R T H E F I RS T T I M E
7.5 BIL. V I E WS A N D R E AC H
7 COUNTRIES

24 U S S TAT E S

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Pikes Peak - This month, the slopes host an adrenaline-boosting
extreme event, the International Hill Climb on June 26, which is a road
race up to the top; fittingly, it’s nicknamed the Race to the Clouds. For
one night only, the night before the race, the ban on camping on Pikes
Peak is lifted, so you can wake up in situ and spend the day there, even
if you’re not firing up a Ford Bronco to power up the road to the top
through a 12-mile course with more than 150 turns.”
 RACE WEEK SCHEDULE
2023 SCHEDULE OF EVENTS

JUNE

M O N DAY
19 TECHNICAL INSPECTION · 8:30am-4:30pm
TOM OSBORNE COMMUNITY DAY

JUNE

TUE.-FRI. 20
THROUGH PRACTICE AND QUALIFYING • Early Morning
23
JUNE

F R I DAY
23 FAN FEST • 5:00pm-9:00pm

JUNE

S U N DAY
25 RACE DAY • All Day

JUNE

M O N DAY
26 AWARDS CEREMONY • 9:00am

I n f o r m a t i o n@p p i h c .o r g
( 719) 6 8 5 - 4 4 0 0 OUR 2ND CENTURY - THE CLIMB CONTINUES