SABARAGAMUWA UNIVERSITY OF SRI LANKA FACULTY OF MANAGEMENT STUDIES BSc HONOURS IN MARKETING MANAGEMENT ‘YEAR II SEMESTER I EXAMINATION ~ MARCH/APRIL 2022 BUSINESS COMMUNICATION I~ MM 2163, ‘Time allowed: THREE (3) hours ‘Answer all thequestons. Question number one on this paper itself and all he others on separate sheets of paper. ‘Attach the question paper to the answer sctpt. _ Maks willbe deducted for bad grammat and poor orizaton. 1 Reed the following speech and answer the questions given below it «Microsoft founder, Bill Gates was a guest ofthe Nigerian government last ‘year He addressed a special session of the National Economie Council. The Following is an extract from his speech. Read itand answer the questions set nit ‘Your Excelleney Mubammady Buhari, President of the Federal Republic of, ‘Nigeria; Professor Yemi Osinbajo, Vice President of the Federal Republic of| Nigeria; Senetor Bukola Saraki, Senate President; Honorable Yakubu Dogara, Speaker of the House, Your Excellencies, exceuive governors of the Federal Republic of Nigeria; Royal fathers; Distinguished ladies and gentlemen, And as you say in Nigeria, all other protocols observed, Thank you for welcoming me to Nigeria Trve been coming here regularly since 2006, and I've always felt welcome ‘Nigerians usually greet me warmly. The first time I met the Sultan of Socoto, I was honored tht he greeted me with the gift ofa white hors, When we started Microsoft 40 years ago, we wanted to build a suesessfl busines, but we also wanted to make people’s lives better. We believed ‘computers could revolutionize the way people lived and worked. But back then only big companies could afford them. We wanted to give everybody T stated my second career with my wife Melinda, With the money I'd been Tucky enough to eam at Mirosoft, we started working toward a different igoal, a healthy and productive life for everyone. That's why T come to ‘Nigeria, and that’s why Melinda and I will continue coming for as long as wwe are able, Our foundation's biggest ‘fice in AMtica is here. We have ‘committed over $1.6 billion in Nigeria so far, and we plan to increase our commitment. ‘We ate eager to support you as you work to make Nigeria a global economic powerhouse that provides opportunity forall ts citizens—as you strive to Fulfil this country’s immense promise. Nigeria is now the biggest economy fn the continent. You are rapidly approsching upper middle income statu, like Brazil, China, and Mexico, Nigeria has unmatched economic potential, ‘bat what becomes of that potential depends on the choices you make as ‘Nigeria's leaders. Page Lot‘The most important choice you can make is to maximize your greatest resource, the Nigerian people. Nigeria will thrive when every Nigerian is able to thrive. Ifyou invest in their health, education, and opportunities—the “‘auman capital” we are talking about today-—then they will lay the foundation for sustained prosperity One of the most important opportunities is agriculture, the sector that nourishes most Nigerians and supports half the population, especially the poorest. The agricultural sector is a pillar of the Nigerian economy. It accounts for a large proportion of your GDP, and during the oil price collapse and recession, it helped cushion the economy. But it stil has alot of | Potential to grow. ‘To anchor the economy over the longterm, investments in infrastructure and ‘competitiveness must go hand in hand with investments in people, People ‘without roads, ports, and factories can’t flourish. And roads, ports, and factories without skilled workers to build and manage them can't sustain an economy. ‘What do T mean by investing in your people? T mean prioritizing health and education, {also mean continuing to open up opportunites inthe agicultre nd miero-enterprise sectors, as the government has proposed in the ERGP. 1 ‘mean creating the conditions where Nigerians can reach their goals while adding valu to the economy—the win-win scenario From the point of view of the quality of life, much of Nigeria still looks like low-income county. Lot me give a few examples.In upper middle income countries, the average life expectancy is 75 years. In lower middle income counties, it's 68. In low income counties, it’s 62, In Nigetia itis lower stl: just 3 years, Nigeria is one of the most dangerous places in the world to ive birth, with the fourth Worst maternal mortality rate in the world, ahead of only Sietra Leone, Central Affican Republic, and Chad. One in three Nigerian children is ‘chronically malnourished, 1 do not enjoy speaking to you this bluntly when you have been gracious ‘enough to invite me here. But I am applying an important lesson I learned from Alhaji Alico Dangote However, if you commit to getting better results in health and education—if you spend more and more effectively—per capita GDP will say on its remarkable pre-ecession trajectory (Our foundation doesn’t invest directly in education here, but the World Bank ‘World Development Report that just eame out makes it clear that education leads to improvements in employment, productivity, and wages. Today, ‘hough, more than half of rural Nigerian children can't read and write, The conclusion is inescapable: Nigeria's economy tomorrow depends on Improving its schools today. ‘The same is true of health, our foundation's primary focus aca. In Nigeria, ‘one in three children is chronically malnourished and could therefore be at risk, This is a tragedy for each one of these children: it is also a huge blow to the economy, Pagezot6So what will it take to solve stunting? It will take a focus on agricultural ‘development, nutrition, and primary health cre ‘A functioning primary health system has six features. Adequate funding Good facilites located in the right places. Skilled and dedicated health workers. Ample stocks of essential equipment and medicines, Patients who know about the system and want to use it And a mechanism for collecting the data needed to improve quality Thelieve the Nigerian primary health care system is not adequately funded. But it also doesnt get the most out of ts curent funding. | know Nigeria can build up its primary care system, because I've seen wat ‘you accomplish when you meet health challenges head on. ‘As many of you know, we've beea very close parters in your fight against poli. [ believe—because I have seen your work in the field as recently as ‘yesterday—that you wll do what it takes to end polio in Nigeria. We will be here, working side by side with you, until you do. Answer the following questions biely ‘Whois the President ofthe Federal Republic of Nigeria? ‘Whien was Microsoft stra? ‘Why do Bill Gates and his wife often visit Nigeria? ow should the Nigerians inves for sustained prosperity? ‘Where i the Microsofts biggest office in Nigeria? (1OMarks) List out the following ‘Two goals of initiating Microsoft: Page 3of6Thee characteristies ofa functioning primary heath system (0s Marks) “The words in column ’A are taken rom the text Their opposite meanings ae given in column". Mach the words wih thee oposite meanings by ‘rowing line a 7 a ive weaken prosperity ii plump malnourished poverty 4. inescapable | iv. insutiien ample vy. avoidable - (05 Mais) iv. Wiite the summary ofthe content ofthe spech in nt more than 75 words (10 Matis) Paget‘What do you understand by the erm “Business Communication”? List the types of intemal operational communication and extemal ‘communication that occur in an organization with which you are familar (oniversty, company, club, association, school et.) ‘What are the factors that disturb the effective communication process? ‘What should you do to overcome these bariers in order to make the ‘communication more effective? Recently, a CEO of an American company participated in a. business conference in India. The conference was supposed to be started at 830 am. He reached the venve at 8.20 am but there was no formal sign of @ conference although some were hanging around. Around 8.45 am, three ladies dressed in sarees welcomed with folded hands saying “Namath” although he wanted to shake hands. The conference started around 9.00 am. During the tea, sweet food was offered and the lunch was very much spicy and while having lunch some participants licked their fingers which was very ‘unpleasant to him ‘Why had be got to face such a situation? Explain the importance of knowing the culture, customs and attitudes available in different counties wheo, dealing with intemational business situations, Mr. Madushan Munaweera is the Factory Manager of Armstrong Industries Ld. a company with 125 employees which makes precast concrete products He observes a drastic fallin the production recently. When he investigates the reasons, he finds that although most of the employees report to work at 8.00am, they take breakfast until 8.30 am which they should take before reporting to duties. They consume fifteen minutes more than the allocated ‘ime fortwo tea and lunch intervals and stat geting ready to leave by 4.00 pm. although they are supposed to leave af430 pm, ‘Write the memorandum Mr. Munaweera would send to all employees giving clear instructions on time slots for different intervals and what they should do after reporting to work and before leaving. State thatthe salaries and the ‘wages would be deducted it these guidelines are not followed, Page Sof (03 Marks) (06 Marks) (06 Marks) (6S Marks) (2) Marks) (5 Maks)Ms. Maheema Weerasoorya, the Senior Manager of Life Insurance, AIA. Insurance PLC, has planned to conduct a one-day workshop forall the Sales Executives attached to the branches in Ratnapura district at Diamond Hall BBalangoda, During the workshop, it has been scheduled to conduct some training programmes to promote new life policies to the general public ‘specially in the gem mining, ea and rubber plantation sectors. Imagine that you are Ms. Weerasooria and write the letter that you would send to all branch managers requesting them to instrut all the Sales Exocutives to participate in the workshop (Tea, lunch and an allowance will be paid forthe participants, Use fll block open punctuation format. Using about 275 ~ 300 words, write an opinion essay on the topic "Foaling the value of Sri Lankan rupee by the Central Bank” Use atleast ten appropriate cohesive devices that you have studied in your ‘essay of about four to ive paragraphs, Page 6of (15 Marks) (20 Marks)