Business Case

Project Name DLF Emporio Luxury mall Delhi, India

Project Sponsor Mr. Mohit Gujral

Project Manager Mr. Amit Sharma

Date of Project Approval 20 May,2019

Contribution to Business Strategy
Business strategy planning requires a lot of contribution in the
project. Entrepreneurs make heavy investment on the project
for the success of the business and to maintain their status in
the business market. Emporio mall is the biggest project in
Delhi which will include marketing for International as well as
Indian luxury brands. This project also involves social media
advertisements and visual merchandising for mall branding
spaces, promotion events, strong relationship building with the
customers, and collaborative marketing along with the luxury
brands. Overall, the project has a great opportunity for growth
in the market and initially will also contribute to the economy
of the nation.

Options Considered 1.Online Shopping

2.Food outlets

Benefits 1.Provide Job opportunities

2.OnlinE Shopping as well

3.International brands under a roof

4.Improve lifestyle

Timescales According to analysis the project will take approximately 2 to 3

years to complete and become accessible.

Costs 14,50,53,876.90

Expected Return on Investment 200 crores

Risks The overall project is quite straightforward and advance. Being

a luxury mall, it will handle various expensive brands which
everyone might not be able to afford. So, the risk which should
be considered here is to meet the sales and customers need
for the success of the project.