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What Is Fast Fashion
What Is Fast Fashion
Fast fashion is an industry term that refers to clothing that is usually made in
just a few months. These brands usually have seasonal collections and make
their items available for purchase in just weeks or months after they’ve been
released. This is why it’s referred to as “fast” fashion.
The reason why this industry term is often used is because it’s the current
trend in the fashion world. All of the best-selling clothing items are quick-
made pieces that are available to purchase at any time, not just during the
season they’re released.
Often, these pieces are also made in a larger quantity than the standard
designs. As a result, they can be found in various sizes, styles, prices, and
colors. This allows fast fashion to be accessible to almost everyone.
Popular fast fashion brands are Forever21, Shein, H&M, and Zara.
Typically, simple designs are used, and less fabric is used in the finished
product. This helps to make the item last longer, and use less energy to create.
To keep it simple, brands use designs that have a single purpose and color.
This helps to keep the industry of slow fashion simple so that it can be
sustainable for all to use.
That’s why much of the time, slow fashion can be seen as boring or dull,
despite being way better for the environment.
There are not many popular slow fashion brands that have set the stage just
yet.