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  • Emotion Identification

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    Fatima Farooq
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    This document contains a summary of three TV commercial advertisements for Lipton Iced Tea, Zazoo Condom, and Kia Niro. For each advertisement, the name, publication date, and key human emotions conveyed are identified. A range of emotions from desire and irritation to excitement, adventure, and accomplishment are explored across the three ads.

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    Emotion identification marketing

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    Emotion identification

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    This document contains a summary of three TV commercial advertisements for Lipton Iced Tea, Zazoo Condom, and Kia Niro. For each advertisement, the name, publication date, and key human emotions conveyed are identified. A range of emotions from desire and irritation to excitement, adventure, and accomplishment are explored across the three ads.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views3 pages

    Emotion Identification

    Uploaded by

    Fatima Farooq
    This document contains a summary of three TV commercial advertisements for Lipton Iced Tea, Zazoo Condom, and Kia Niro. For each advertisement, the name, publication date, and key human emotions conveyed are identified. A range of emotions from desire and irritation to excitement, adventure, and accomplishment are explored across the three ads.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Government College University

    Course: Strategic Brand Management (MGMT SBM583)

    Instructor: Sir Hassan Raza

    Consumer Brand Image Building

    Assessment by: Fatima Farooq

    Komal Sohail

    Anas Butt

    Hajrah Arshad
    Lipton Iced Tea TVC Ads

    Advertisement #1

    Name: Zazoo Condom

    Published Date: 2006

    Human Emotions:

    1. Desire

    2. Authority

    3. Irritated

    4. Annoyed

    5. Anger

    6. Stubbornness

    Advertisement #2

    Kia Niro / Hero’s Journey (USA)

    Publish: 2017

    Emotions:

    1- Curiosity

    2- Admiration

    3- Excitement

    4- Dismay

    5- Adventure

    6- Accomplishment
    7- Determination .

    Advertisement #3

    Name: Lipton Ice Green Tea – Exotic High TV commercial 2017

    Published Date: November 8, 2017

    Advertiser: Unilever

    Agency: DDB

    Human Emotions:

    The human emotions that have been identified in this advertisement are:

    1. Adventure:
    2. Excitement:
    3. Fun:
    4. Summer joy and refreshment:

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