Jhudilyn C.

Rebatado
BTVTED FSM 2-A
Research Activity
What is customer relations?
Customer relationship management is a process in which a business or other
organization administers its interactions with customers, typically using data
analysis to study large amounts of information.
Simply put, customer relations represents different methods and strategies
you can use to forge, improve, and manage all interactions with your clients.
This includes providing momentary and long-term solutions to any obstacles
they may face when interacting with your brand. So, in short- It’s the process
of maintaining positive relationships with customers by ensuring they have a
great experience at all times. Companies that develop a strong customer
experience strategy form solid client relationships.
The Importance of Positive Customer Relationship
Positive customer relations help you connect with your customers on a much
more personal level. When you connect with the target audience deeply, you
are much more likely to understand their requirements, resolve their
problems, and create a sense of mutual understanding with them.
Ex: customer relations

 Providing consistently great customer service

 Analyzing customer feedback through surveys and customer service
interactions
 Setting marketing strategies
 Working with IT and technical teams to streamline customer
interactions and decrease wait times
 Building and maintaining brand credibility

References

https://blog.hubspot.com/service/customer-relations

\https://www.loginradius.com/blog/growth/customer-relationship-
business/#:~:text=Positive%20customer%20relations%20help
%20you,a%20sense%20of%20mutual%20understanding.
 Baverlyn Ann C. Rebatado

BTVTED FSM 2-A

Research Activity

What is customer relations?

Simply put, customer relations represents different methods and strategies
you can use to forge, improve, and manage all interactions with your clients.
This includes providing momentary and long-term solutions to any obstacles
they may face when interacting with your brand.
So, in short—
It’s the process of maintaining positive relationships with customers by
ensuring they have a great experience at all times. 
Companies that develop a strong customer experience strategy form solid
client relationships. In turn, this strengthens retention and promotes
acquisition.
What’s crucial here is that every stage of the customer journey will shape the
relationship with clients. That’s why everyone in the company should have
customer relations in the back of their minds, no matter what positions they
hold.

The Importance of Positive Customer Relationship

Positive customer relations help you connect with your customers on a much
more personal level. When you connect with the target audience deeply, you
are much more likely to understand their requirements, resolve their
problems, and create a sense of mutual understanding with them.
Ex: customer relations
• Providing consistently great customer service
• Analyzing customer feedback through surveys and customer service
interactions
• Setting marketing strategies