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  • Citation 330959520

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    Pratham Pradhan
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    Globalization has increased the need for standardization in international marketing. While standardization allows companies to achieve economies of scale, it also risks alienating local customers. Firms must balance standardization for efficiency with adaptation to local customer preferences and cultural norms when expanding into new global markets.

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    Globalization has increased the need for standardization in international marketing. While standardization allows companies to achieve economies of scale, it also risks alienating local customers. Firms must balance standardization for efficiency with adaptation to local customer preferences and cultural norms when expanding into new global markets.

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    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
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    11 views1 page

    Citation 330959520

    Uploaded by

    Pratham Pradhan
    Globalization has increased the need for standardization in international marketing. While standardization allows companies to achieve economies of scale, it also risks alienating local customers. Firms must balance standardization for efficiency with adaptation to local customer preferences and cultural norms when expanding into new global markets.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Bansal, Ayush & Jain, Arihant & Bhatanagar, Dev & Jalota, Arsh. (2019).

    Global
    Standardization in International Marketing.

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