By business segment

(% of total business segments)

2010 net sales, by percentage of business segments.

Business Segment Percent of Business Segments

Beauty and Grooming 34%
Household Care 18%
Health and Well-Being 48%
Net Sales ($ billions)

Net sales, in billions of dollars.

Year Net Sales in Billions of Dollars

2006 $64.4
2007 $72.4
2008 $79.3
2009 $76.7
2010 $78.9
By geographic region

2010 net sales, by geographic region.

Geographic region Percent by Geographic Region

North America 42%
Western Europe 21%
Central and Eastern Europe, Middle East
13%
and Africa
Latin America 9%
Asia 15%
By market maturity

2010 net sales, by market maturity.

Market Maturity Percent of Market

Developed 66%
Developing 34%
 Potential Products for Co-Promotion
P&G GILLETTE

Crest Spin Brush Electric Duracell Batteries

Toothbrushes

Noxzema Shave Creams & Gels Mach3 Turbo Razors

Folgers & Millstone coffee brands Braun Coffee makers

Crest toothpaste Oral B toothbrushes

 Company Comparison
P&G GILLETTE

SALES $51.4 bn $10.3 bn

PROFITS $ 6.5 bn $ 2.3 bn

DIVIDENDS $ 2.5 bn $ 0.7 bn

R&D SPENDING $1.8 bn $ 0.2 bn

LEADING BRANDS Tide,Always,Pantene,Crest, Mach3,Gillette,Oral-

Bounty,Ariel,Downy,Olay, B,Duracell,Braun
Pampers,Pringles,Folgers,H
ead & Shoulders
EMPLOYEES 110000 30000
 Product Overlaps
P&G GILLETTE

Old Spice Deodorant Right Guard Deodorant

Crest Toothbrushes Oral-B Toothbrushes

Glide Dental Floss Oral-B Hummingbird Flosser

Crest White Strips Oral-B Rembrandt

 Conclusion

• Due to mergers that increase market share are generally

productive because they iincrease market share & reduce
competition.We don’t think that the two companies combined will
be any stronger, from a marketing point of view,than the two
companies would have been if they were kept separate.
• Due to mergers it create the greatest consumer products company
in the world.Its a dream deal.
• It brings together two companies that are complementary in their
strengths, cultures & vision to create the potential for superior
sustainable growth.