BPC - FMCG CELEBRATE

LIFE!

DABUR INDIA LIMITED

“DAZZL”
 COMPANY OVERVIEW -

Dabur derives around 60% of its

Dabur India Ltd revenue from the consumer care
(derived from Dakhtar Burman) is business, 11% from the food
an multinational consumer goods business and remaining from the
company. international business unit.

Headquatered in
Founded in 1884, Ghaziabad,
by S.K Burman. Uttar Pradesh.

Company has a market

One of the largest capitalization of
Fast-moving consumer goods. 93,650 crores.
DABUR INDIA LIMITED.
“Celebrate Life”

PRODUCTS :

 Skin care.

 Hair care.

 Oral hygiene.

 Drinks.

 Health supplements.

 Personal care.
TOP 5
CONTRIBUTING BRAND OF DABUR -

 Dabur CHYAWANPRASH.

 Dabur AMLA HAIR OIL.

 Dabur RED AYURVEDIC TOOTHPASTE.

 Dabur LAL TAIL (Ayurvedic Baby Massage Oil).

 Dabur VATIKA ENRICHED COCONUT HAIR OIL.

DABUR’S
COMPETITORS.
 Marico.

 Loreal.

 Nirma Limited.

 Hindustan Unilever Limited.

 Colgate- Palmolive.

 Procter and Gamble.

 ITC Limited.
BRAND – DAZZL.
[India’s first disinfectant floor cleaner.] Segmentation : Disinfectant cleaner and kitchen cleaner.

Target Market : Modern , educated married women

of the age group 25-40 years.
Parent Company : Dabur.
Positioning : Cleans as well as removes germs effectively.
Category : Home Care Brands.

Sector : FMCG.

“KILLS 99.99% GERMS and VIRUSES”.

“TAGLINE”
For Floors that Shines like Mirror.
Different Variety Product of

DAZZL .
 Glass cleaner.

 Floor cleaner.

 Surface cleaner.

 Disinfectant spray.

 Floor fragrance.
DAZZL’s
COMPETITORS.

 LIZOL.
(40%Market share)

 DOMEX.
(13%Market share)

 Mr. MUSCLE.
HISTORIC GROWTH & DE-GROWTH OF THE SECTOR
• 100% FDI allowed in food processing and single brand retail and 51% in
multi-brand retail is also the reason for growth of this sector.

• Government initiate and support like loan wavier, disbursements

through NREGA programme, Pradhan Mantri Jan Dhan Yojna.

• Growth of India’s FMCG purchased through modern trade is surpassing

growth of FMCG purchased in general trade.

• In 2003, market size of the organized FMCG sector was 8% of the

overall organized retail market and is expected to reach 30% by 2020.
This represent the influence of modern retail over the FMCG sector.

• Share of the modern retail in FMCG sales is estimated to be 10% to

12% by 2016.

• FMCG companies are partnering with major retail players to increase

brand communication and boost their share in modern retail.
 GDP CONTRIBUTION -

Sector. Sub-Sector.

33%

48%

19%

Manufacturing Agriculture Services

Personal care & Household Food Products. Healthcare

 SALES VOLUME OF DABUR :

2% growth in 4.9% of
Revenue at Rs Internation
8,704 crore up al growth.
from Rs 8.533
crore.
CONCLUSION :
o Dabur is the one of the leading company and have an
outstanding Goodwill in the market.

o It also have many competitors so, needs to focus on their

core brands to leverage their competitive advantage.
This needs to be done across geographic areas.

o Dabur’s strategic allocation of resources in leveraging

technology would help to improve its operational
efficiency.