DIGITAL MARKETING

WITH INTERNATIONAL CERTIFICATION

 Our USP

♦ ShapeMySkills Pvt. Ltd. is amongst top rates online learning platforms in the
country, known to offer courses that help advance your career empower your skill
set and add to your learning making them progressive. Courses offered by us have
already helped thousands of individuals win a skill relevant job acting instrumental
in their career growth.

♦ We are a team of IT enthusiasts who have worked in various industries and have
gained enough global exposure to offer courses to students and working
professionals as per the latest market trends.

♦ ShapeMySkills has specialization in Major 3 Domains TRAINING,

DEVELOPMENT & PLACEMENT. The company provides specialized training
programme in 100+ domains.
CAREER OPTION
DIG
E NT MA ITAL
T RKE
CON ETING SAL TING
A RK ES
M
T

MA NAGER
DIG TING
IALIS

MA
SEO

RKE
ITAL
SPEC IL G

MAR IA
EM ETIN

MED
SOCI
K
RK
A

E T
A

AL
N
M

G
Become A Google, Facebook & LinkedIn
Certified Professional

Our Training Program

Certifications
AdWords CertiFIcation
To become AdWords CertiFIed, you'll need to pass the AdWords Fundamental
exam and one more AdWords exam. shapemyskills will prepare and help you
to clear all these exams.

Adword Fundamental Video Advertising

Search Advertising Shopping Advertising
Display Advertising Mobile Advertising

Facebook Blueprint CertiFIcation*

Google Analytics CertiFIcation
Google Mobile Sites CertiFIcation
HUBSPOT CertiFIcation
Industry Recognized shapemyskills CertiFIcate
The Certification Names Are The Trademarks of Their Respective Owners. *T&C Apply
 COURSE CURRICULLUM
CORE MODULES

SEARCH ENGINE SEARCH ENGINE social media social media

OPTIMIZATION (SEO) MARKETING (SEM) optimization (SMO) marketing (SMM)

email affiliate Google Online Reputation

marketing marketing adsenSe Management (ORM)
 E-MAIL MARKETING
Introduction to Email Marketing
· Benefits of Email Marketing
· Future Scope of Email Marketing
· Email Marketing Basics
Data Extraction
· Extract Data From Google & other
Search
· Engines
· Extract data from LinkedIn
Data Filtering
· Email based Data
· Keyword Base data
· Country Based Data
· City Based data
Campaign Setup
· Campaign setup in Outlook
· Signature based Setup
Outlook Configuration
· Email Id Configuration
· Template Configuration
Email marketing tools
· Google trends
· Keyword Planner Tools
· Email Extractor Tools
· Data Sending Tools
Data management
· Data Management Strategies
· Data Management tools
Email Setup
· How to Create Email
· How to Configure with the Tools
Sending data techniques
· How To Send bulk Email
· Sending Data With different
Techniques
· Introduction to Sending Data Tools
Generate Leads
· How to Check Responses
· How to Get Leads from Sending Data
SEM COURSE CONTENT
Introduction to SEM and Adwords · Importance of negative
· Google AdWords Overview Understanding ad-extensions keywords in optimization
· Understanding inorganic search results · Evaluating campaign stats
· Introduction to Google Adwords& PPC Types of ad-extensions · Optimizing with keywords
advertising · Optimizing performing
· Overview of Microsoft Adcenter (Bing & Adding ad-extensions in our campaign keywords
Yahoo) Setting up Google Adwords account Creating adgroups · Optimizing non performing
· Understanding Adwords account structure keywords
· Campaigns, Adgroups, Ads, Keywords, etc Finding relevant adgroups options using · How to decrease CPC
· Types of Advertising campaigns - Search, tools · Analyzing your competitors
Display, Shopping & video performance
Creating adgroups using tool
· Difference between search & display
campaign Creating Display Campaign
Understanding keywords
· Types of display campaigns -
· Finding relevant keywords
Understanding Adwords Algorithm All features, Mobile app,
· How does Adwords rank ads · Adding keywords in ad-group Remarketing, Engagement
· Using keyword planner tool · Creating 1st display
· Understanding Adwords algorithm (adrank) in
detail with examples · Understanding types of keywords campaign
· What is quality score · Board, Phrase, exact, synonym · Difference in search &
negative display campaign settings
· Why quality score is important
· Examples of types of keywords · Doing campaign level
· What is CTR?
· Pros and cons of diff. types of settings
· Why CTR is important?
keywords · Understanding CPM bid
· Understanding bids
Creating ads strategy
· Understanding ad metrics · Advance settings
Creating Search Campaigns
· Display & destination URL · Ad-scheduling
· Types of Search Campaigns - Standard,
· All features, dynamic search & product listing · How to write a compelling ad copy · Ad-delivery
· Best & worst examples of ads · Understanding ads
· Google merchant center.
Creating ads placement
· Creating our 1st search campaign
· Doing campaign level settings · Creating diff. adgroups
Tracking Performance/Conversion · Using display planner tool
· Understanding location targeting
· What is conversion tracking? · Finding relevant websites for
· Different types of location targeting
· Why is it important ads placement
· What is bidding strategy?
· How to set up conversion tracking · Creating text ads
Understanding different types of bid strategy
· Adding tracking code in your · Creating banner ads using
· Manual
website tools
· Auto
· Checking conversion stats · Uploading banner ads
Advanced level bid strategies
· Enhanced CPC Optimizing Search Campaigns
· CPA Optimizing Display Campaign
· How to optimize campaigns at the
What are flexible bidding strategies? Remarketing
time of creation?
· What is remarketing?
· Optimizing campaign via adgroups
Understanding flexible bidding strategy · Setting up remarketing
· Importance of CTR in optimization
campaign
· How to increase CTR
Pros & Cons of different bid strategies · Creating Remarketing lists
· Importance of quality score in
· Advanced Level list creation
optimization
Custom audience
· How to increase quality score
What is Online Advertising? · Optimizing with conversion report

Types of Online Advertising

Display Advertising Contextual advertising Tracking & Measuring ROI of

· Banner ads · In Text ads online adv.
· Rich Media ads · In Image ads
· Pop ups and Pop under ads · In video ads Assignment on allocating funds to
· In page ads various

What are Payment Modules? Different Online advertising

platforms
Companies that provide online
advertising solution Creating Banner Ads Using Tools
 SMO COURSE CONTENT
SMO
SERVICES
SMO BASICS
§ Introduction to Social Media
§ Advantages Over Online Marketing
§ Social Media Strategy
§ Network Optimization
§ Brand Management Strategies
§ Network Profile Creation
§ Social Media Key Concepts
LINKED IN OPTIMIZATION
· Introduction to LinkedIn
· Creating the right profile and settings
· Increasing reach and visibility
· LinkedIn Groups
· Answers, events, messaging and
testimonials
· Company Pages
TWITTER OPTIMIZATION
§ Introduction to Micro blogging and
Twitter
§ Twitter Demographics
§ Use for reputation, promotion, sales,
conversing.
§ Who to follow
· Tweeting
· Tracking Code
Ghost writers and the importance of
disclosure
· Twitiquette
· Twitter Lists
· Twitter Account Promotion
· Searching tweets and users
· Measuring Influence
FACEBOOK OPTIMIZATION
§ Latest trends
§ Difference between Profiles, Places,
Groups and Pages
§ Social media and communications
strategy
§ Open Graph
§ Frictionless sharing
§ Facebook Connect (Like, Share,
Comment)
§ Facebook Pages (Creating, Managing,
Retention)
§ Pages (Dos and Don'ts)
§ Facebook Apps
§ Measuring and Monitoring
§ Sponsored Stories
§ Facebook Places and check-ins
· Advantages and challenges
Youtube Optimization
§ Online video - content is king
§ Viral films and brand
§ Defining your goals, metrics and
budgets
§ Social sharing, comments and reviews
§ Getting an audience
§ Creating and managing an account
§ Using Ads inside Videos
§ Promoting YouTube Videos
GOOGLE+ OPTIMIZATION
§ Setting Social Objectives
§ Social Strategies and Tactics for
Google+
§ +1s and Sharing
§ Integration with your site
§ Promoting a Brand on Google+
· Tools
· URL Shortening Tools
SOCIAL MEDIA MARKETING (CONTENT)
Linkedin Marketing
· What is LinkedIn?
· Understanding LinkedIn
· Company profile vs Individual
profiles
· Understanding Linkedin groups
· How to do marketing on LinkedIn
groups
· Linkedin advertising & it’s best
practices
· Increasing ROI from LinkedIn ads
· Linkedin publishing
· Company pages
· Adv on linkedIn
· Display vs text
Twitter Marketing
· Understanding Twitter
· Tools to listen & measure Influence
on Twitter: TweetDeck, Klout,
PeerIndex
· How to do marketing on Twitter
· Black hat techniques of twitter
marketing
· Advertising on Twitter
· Creating campaigns
· Types of ads
· Tools for twitter marketing
· Twitter Advertising
· Twitter Cards
Video Marketing
· Understanding Video Campaign
· Creating 1st Video Campaign
·
· Importance of video marketing
· Benefits of video marketing
· Uploading videos on video
marketing websites
· Using youtube for business
· Developing youtube video
marketing Strategy
· Bringing visitors from youtube
videos to your website
· Creating Video ADgroups
· Targeting Options
· Understanding Bid Strategy
Instagram Marketing
· What is Instagram?
· Understanding Instagram
· Company profile vs Individual
profiles
· Understanding Instagram groups
· How to do marketing on Instagram
· Instagram advertising & it’s best
practices
· Increasing ROI from Instagram ads
· Company pages
Adv on Instagram
Facebook marketing
· Understanding Facebook
marketing
· Practical session 1
· Creating Facebook page
· Uploading contacts for invitation
· Exercise on fan page wall
posting
· Increasing fans on fan page
· How to do marketing on fan
page (with examples)
· Fan engagement
· Important apps to do fan page
marketing
· Facebook advertising
· Types of Facebook advertising
· Best practices for Facebook
advertising
· Understanding Facebook best
practices
· Understanding edgerank and art
of engagement
· Practical Session 2
· Creating Facebook advertising
campaign
· Targeting in ad campaign
· Payment module- CPC vs CPM
vs CPA
· Setting up conversion tracking
· Using power editor tool for adv.
 SEO COURSE CONTENT

2 Off Page optimization 3 Local SEO

What is SEO? What is Domain Authority? Google places optimization
Introduction to SERP How to increase Domain Authority Classified submissions
What are search engines? What are back links? Using H card Citation
How search engines work Types of back links 4 Top tools for SEO
Major functions of a search engine What is link building? 5 Monitoring SEO process
What are keywords? Types of link building 6 Preparing SEO reports
Different types of keywords Do’s and Dont’s of link building 7 How to create SEO Strategy for your
Google keyword planner tool Link building strategies for your business business
Keywords research process Easy link acquisition techniques 8 What is link juice?
Understanding keywords mix 9 Importance of domain and page
Google Operator. So, that you can find authority
anything on the web. 10 How to optimize exact keywords for
1-On page optimization your business
· What are primary keywords, 11 What is Google Panda Algorithm?
secondary keywords and tertiary 12 What is Google Penguin?
keywords? 13 What is Google EMD Update?
· Keywords optimization 14 How to save your site from Google
· Content optimization & planning Panda, Penguin and EMD Update
· Understanding your audience for 15 How to recover your site from Panda,
content planning Penguin and EMD
· What is the difference between
keywords stuffing & keyword
placement
· Internal linking
· Meta tags creation
· Creating Webpage in HTML
· Using google webmasters tool &
website verification
· Sitemap creation & submission
in website & webmasters
· How to write an optimized
content
· How to write a content for
article, blog and press release
Who Is Next?
 CLIENT TESTIMONIAL
SHWETA CHAUDHARY
I Have Undergone Digital Marketing Training
In ShapeMySkills Pvt. Ltd., Gathered Good Knowledge.
Institute Is Very Good, Faculties Are Very
Helpful & Teaching Standard Is So Good.
NIM DORJI
(Royal Insurance Corporation of Bhutan)
From My Point Of View I Strongly Say That
ShapeMySkills Pvt. Ltd. Is The Company Where We Can
Learn And Do The Training Very Well. The Instructor
And The Staff Out Here Are Very Helpful. So I Would
Like Thank ShapeMySkills Pvt. Ltd. For Conducting Such
Training Which Is Very Helpful For Us. Best of luck for
future Endeavours.
MEENAKSHI JANGRA
ShapeMySkills Pvt. Ltd. is a good place to learn
Digital Marketing courses. I was completely satisfied
& also would recommend to those people who are
actually looking for Digital Marketing courses.
MRIDULA TIWARI
It's Good To Be At ShapeMySkills Pvt. Ltd. The Best
Part About My Training In Digital Marketing Under
ShapeMySkills Pvt. Ltd. Is The Trainer Provided By The
Institute. He Not Only Provides The Theoretical
Knowledge, He Implements It Practically Too.
KEZANG WANGMO
(Royal Insurance Corporation of Bhutan)
Overall the course was beneficial and it will
help me to contribute to perform day to day
task in my company. Staff at ShapeMySkills Pvt. Ltd.
was very helpful and supportive. The Instructors
were knowledgeable & professional. The course
was worth taking and it has help me to know
more about Oracle Developer
RANJAN
ShapeMySkills Pvt. Ltd. is certainly the best place to
enhance your skills in Digital Marketing. I learnt
a lot from their certified Digital Marketing Training.
Their course content is excellent. I salute my teachers
who taught me here. Go for it!
Our Corporate Partners

Our Academic Partners

ShapeMyS
Skills Pvt. Ltd.
info@shapemyskills.in Shapemyskills.in +91-8287509975

B-12, Sector-2 Near Sector 15 Noida Metro Station UP (201301)