Study Case RevoU

INFLUENCER
MARKETING
SCARLETT WHITENING
SCARLETT
WHITENING
Scarlett Whitening is a skin care product
from Indonesia. Scarlett whitening offers a
variety of skin care products ranging from
body care, face care, and hair care.
#01
INFLUENCER
MARKETING
PLAN
CAMPAIGN
GOAL
ACTION REASONING
The purpose of using influencers in Scarlett
Whitening marketing is to increase the sales
volume of Scarlett Whitening products
because the total transactions for Scarlett
Whitening products are still inferior to MS
Glow products.

Based on this goal, I focus on using micro

and nano influencers that are considered
appropriate to increase total sales
transactions.
TARGET
AUDIENCE
Stages Of Life

Puberty, adulthood, middle age Age and Gender

Lifestyle 17-30 years old, female

Beauty enthusiast, fashionista Following

Value Beauty influencer, skincare

reviewers
Best quality, low budget Platforms
Interest Instagram
Skincare, make up
INFLUENCER
OPTIONS
#1 Anggie Siti Rimayani
(@anggierimafebriani)

Platform : Instagram
Followers : 15,5k
Engagement : 6,1%
Content Type : beauty, fashion, food &
drink, lifestyle
Audience :
Location : Indonesia
Characteristic : Loyal, interaktif
Historical Brands : Wardah (1,105 like),
Verile (677 like), Somethinc (583 like), dll.
APPROACH
MESSAGE
INFLUENCER
OPTIONS
#1 Adella Nisa Saputri
(@adellanisas)

Platform : Instagram
Followers : 20k
Engagement : 6,1%
Content Type : beauty, food & drink,
lifestyle, parenting & family
Audience :
Location : Indonesia
Characteristic : Loyal
Historical Brands : Loreal (565 like),
Nanolite (1,439 like), Npure (1,154 like), dll.
APPROACH
MESSAGE
#02
DEALING
AND
BRIEFING
After compile an influencer
marketing plan, assume that
one of the influencers, namely
Anggie Siti Rimayani, agrees to
work with Scarlett Whitening.
DEALING
BRIEFING
Thank you!

Let me know if you have

questions or clarifications.