Page No.

Consumer Sekem'ou Date

Hssignment - 1
2029
2 02
chawhonSnr6l En6l no
NAME Jaydeep

PRODUCT
POSIT1ONING D Todia
Indicon d e l e r g e n t r e m d
Procud

h e delezgcnt mo4het
im_ Inda l -diuided pko
hTeeGat- Segments

Popmiu d-ange Populaz

Lomparises Lom pm ses M phue
?Lamaises in
Aiel and Sut Tide,Henko wheelATm_and
and
An haz

==he lake Ghoae g celezger

pemiur? In Mhd 2omge Tn iopuke are

Legmen iS 1S, Seganen

hesedelezaemt baands age ansidered oaquu2

ayers n_he Indusí and ComLm'se Co
o he ttalMakei

h e yemcuimio ho A The ncAket 1s Saturepred o

reiOnal and
rgional
Smallunorgami2cd GAh eat9meti
plcyeaS
 Page No.
Date:

e podt6lows uImdios ger eapilal

ComSuepan o delezqent cicand a 2.2 k
e lowesf in_hecuoald ae

cogdmg to mdioLefezaont 7ket Oyeruieo

20222 "t h e negel nagke o defezaen
1S gaoIm.CuLLh a CHGRor aaundfo
TOMlst nve ye

Vetergert in Ipdia

SSu i cel

>Intaoduced Ln 9gK Suz &cels o%e _or dhe

prPmiumdefe2acmt brund in Ind eualuisnq culh
meeds Ot tsLomsunezs Suat (rcel
chamgi9
changim
assue easy dissoluaHon_alh 5taon91
a leadn deezgenEbaandto ils lustameas

2 1 i s beleived4o be 6ldelk_delezgcn powde

JheizSteakny
pheme heu intzdduced pocdez in_ usel
duy5Aheae Gwas n t e t z a pcckiyIE
Ciper_CoLoon _aShocin, u
t o Come ina
Ln lale hey chamge Hs imredhbnis by
qLle
oilg
oil and alhe peckeuln becone
lona
 Page No.

Date

Marlke posiomiy
Taqline

lal keji Sur k: khoandan mernhi Sumajder

hai"
Ca acchehen, Suzt Evcel ha na

Unilevea Limiteed
Manutachore 2 lindeis far
riceT holkg
Availalle Seucks -

9gm Io gm, 25o qmhj2

gn

200gm 1 k /0 Skg

ANimas
Nirma Wafhm
ima Cwea6hr pouldez s a baapeddbe Cme
HHe carler 'Sui Lhis_band 1 culco Uey
papula end bgandin cHs done In a Ue
atactiue mane?-

Thedamcinqairl made a mahes t o mm

1 roumdec n 1g 6by KarsenBh alel

7is_3me i Jhe_inikil_detergept brondinp

ha! Intzsduced delesgents_La he_Commo
people-
 Page No.
Date

MMadee posomioy
Tcyu'nes2
CWashiy ouderNirm, Wushiy powder NiT0
uchSafed Nizmase hai ha ngi
Kapde bhi khi joua
Sceb.ki Dusamd Nirma GWoghin pouidezNirmo
Nizmo A

anurcicku 9
rna Ltd

c e EI20 _02 k
Whae
hee de eagent als launched in lgz2 fo
Coumlez h é Dopulay or A mo

Zenuall4, iE_Skosked gcuimis LomscuMeP

ke_fo PPmUe_ _Jhe agh skains

- Tiseteagcn pocwder aus he islias!

paodaci to hecrc o_2000Ca-3o Cao 2 Nluke_
o ts_MlnuLackuazay (ooan

he Se ll
pazmt ioq alheelijisablily
_oeme h e de /2es Slaims auh1le
leouhybehind_She
lec _StTonyar9mq4
Jemgms and smLneg
 Page No.
Date:

Madke po3ihomiy

Jcy limes.
Nimboo hakl hurophoflon
aur
khusho0 lemyi_cJal dhul
bucqe me Sama
amurachure hrtuskum Jnilevez Lmted

ce
Ghads
Chad_dekeraent polde Came into dhe India
ma
ke in 1gg2, and Since Then Ehus been
one 9t h e Drominent dekeuent band in Iide

Ehadi deleagen Cid sma hut_in a diitcrent

class 0t_ComsumezZuen
venSuperShaz
mibahh Begec hen hus promoied dhisprddet
9n U._adveshisment
Mlakef 2asihoniny
Lc ine 2
-Maha shakhshali Ghud delergeni se
Saxe ma dhoo dalo
ehele ds s stemalZ Kao
Vighlas are
 Page No.
Date:

CImurcuc/ur RSLlimed
Povce 6o7 kg
Rin
nlaocucee im India to Make dalhes whiter
Cnd baghe and boos he Cbnidente lopzogaes
hus
lite i i s amoher delegeni boand hal
i1 7lite detergcn bound
ade i lo he usf oi leuchinq
O hda

i n deleqcn Caumched im 69. 19gh bo

Makelposhbminy

Tetiree 2 job chamak dkheai

So dhuniya dek hegi
1 l / clegd ne 3ólemile na aile Saicdlka
Sabu jrDo ileaa
"Doubl Saied Bjig/a

anutachizer Hinduslon Unilieucz lrned.

nice -F 96 ka
 Page No.

Date:

AR
Aiel
Hno lhe rume 0m h e isl01 pium detczac
baond in Indsu15 mel
Amel isEuroea beond aóduced i m
1gg brught_Lompucf echnblaqY tohe
TnianMlake

Pabkestzunge e x y lue, Hanelgky Be vlhonuk

Aiel taom 0 Ma mel 2 im -

ladkel po51homin

Jaine
Si Ya.adein toiaza aakhe dacau nah
nbr'

Supen9 SBai 3emalcl upadcde to HDcleusn

emgve_a touh slans íoz_a bagh
Cleun n_1wcush
lcemarcchuze : zocar 2 camble

aice 320 kg
 Date:

Tide
ide 1S ove 01 Jhe i'mcra5 6ldes and masE
2us teddeeagcn boc9dscnd isCC170Pn tly lcudim
23 Counimes Cwadcwide

qasped Ohe pluse O

hus he Idia n
lodkc m d hasbecom e Qn all trmae
HCuOie or he Tnddo nbpubhe

Moke Seqmenl

Togli'ne -
13h ter awhite_cuilhless erroa
Tide'S dhe dirt's Ou
Mlemutcacture laroclee_Gomble

ice J22/k9

Henko

Tsunique Conpasiban to keep_o J e leudiuy

deleagen haands t lnda

Thi'sdelergen s mauetedby ind ilho sk

Madn diit "on teleelision_medieI hus
alga eade ils makes he delergen
lndus ty
Nodke pasihom iny
"
coyne chhes
unt and Younger
0r
oUe yur cdothes
"sinchampio

Jyothy lubs Ld
Nanurachuae

omce F 112 kg-