HEWAN INDONESIA Sources of protein for the next generation include protein from eggs, meat and milk. The implications include feed recommendations, management of environmental and water sanitation, disease management, and updating of genetic company manuals. On the other hand, related to rising market prices, policy reforms, active environment, scarcity of raw materials, competition and free trade, IoT (Internet of Things) and maintaining a balance of pressure from the side of humans and livestock, and a balance of high productivity. Finally, when it comes to balance, how to promote growth, treatment and prevention are major issues in animal husbandry. Metabolism must be understood starting from cellular, then organ, and produce good performance. On the other hand, genetics changes and is always improving, such as livestock (chickens, pigs, fish) whose metabolism is forced to increase to produce increased production. The metabolic system of chickens and other animals on farms is now forced to accelerate even 100 times faster. The way to optimize performance is to start from the goal, continue to increase, pay attention to inventory and costs, anti-nutrients and substances that are not needed, optimize health, water temperature, humidity, and oxygen, and nutrition (supplements). . Feed Additives represent various classes of molecules, compounds or organisms that promote consumption, absorption, assimilation of nutrients, growth and health. Feed additives influence physiological processes, such as immune function, stress resistance and reproduction. Feed additives include attractants, immunostimulants, prebiotics, probiotics, acidifiers, essential oils, or other inclusions. Feed additives usually do not require nutrients. If the formation of new cells is very fast, then the body's organs will be damaged quickly. The solution is to increase the viability of probiotics during transit through increasing the Gastro Intestinal Tract, peptides that can be beneficial for managing many pathogens, live microbes can benefit not only from probiotics, stimulation of probiotic growth by probiotic components, extreme porosity of egg shells can allow the entry of spoilage organisms and loss of excess moisture from the eggs. Egg contamination can kill embryos, even at low doses. The composition of a healthy and digestive diet is influenced by nutrition, water, management, environment, and so on. The interplay between environment, nutrition and digestion is a key challenge to gut health. Rumen modifiers include reducing methanogenesis thereby reducing methanogenic activity and diverting H2 for other pathways. Active rumen oil: Kills bacteria Reduces and avoids the negative effects of digestion of fiber in the rumen Produces trans fatty acids – milk fat depression (avoiding milk fat reduces trans-fat in the rumen) Challenges that can become opportunities include networks, regulations and culture, economics and currency , scientific and field data, understanding needs and concerns, and resource management. While the factors that influence success come from humans (operators), systems (advancement of the times followed by advanced technology), and persistent (strong/tough, not just smart), and certification is required. To achieve success, we must always take advantage of opportunities in life. Pets have become an industry nowadays, many people make pets not as pets but as their friends. The role of animals turned out to be extraordinary, for example, being a friend to confide in. Pets can also be a lesson for children as part of training discipline and responsibility. Covid is coming, one of the fast growing businesses is the pet business. The pet care business is divided into two parts, which are pet food and pet products & services. Per product e.g. supplements, drugs. Pet food includes dog food, cat food and other pet food. The biggest business is in pet food, there is 18.8 trillion, the second is in services, namely veterinary services, amounting to 13.8 T. The three medicines or pet care account for approximately 10%. If it's a pet business then 10% is medicine. This is the reason why big companies are getting into the world of pets. Company PT. Happy Satwa Indonesia consists of PT. Tunas Daya Vetama which is a production company, PT. Tri Daya Varuna is a distribution company, Satwagia a pet service company, and PT. Veterinary Digital Technology as a digital company. Created an ecosystem in the wildlife from one application. Distributors do autoPO so that goods don't pile up at the clinic. Pet pay is one of the e-moneys that can be used to pay at Statagia. Satwagia is one of the applications with 50,000 downloaders. All are formed from mindsets and identity, such as parents, friends, and the environment. The influential environment is religious, academic, and social. This is the most important thing. First, plan from now. His main focus is graduate veterinarians. If you have graduated, don't do business right away, follow the leader. Work to study. After work, start building the business. So that 40 years have reached the target. There are only two things, first dream and both do in the real world. It's not about how much money we get, but how much impact we can make. Consumption of chicken in Indonesia is still far from other countries. Vietnam is already 16.5 and Malaysia is 50 kg. ASOHI (Indonesian Veterinary Medicine Association) has more than 400 members with 114 producers, 48 exporters, 280 importers, approximately 400 distributors, depots or poultry shops, and veterinary drug stores or pet shops. This business is not far from money, the poultry business for biological and pharmaceutical combinations between vaccines in 2022 has a total value of 4.6 T, FA and FS of 4.3 trillion. How are these drugs still quite a big chance. The job opportunities for veterinarians are quite extensive, such as AHL/PH or Field Vet, Laboratory, Management or Owner, Nutritionist, Formulator, Technical Sales, Technical Support DOC, Technical support Feed, Consultant, Management support, Producer, Distributor, RPA, and Regulatory. Advisors are also urgently needed because the demand is quite high. Poultry business is still growing and there are many opportunities to increase public consumption. So there is still 4x more to increase chicken consumption in the community. Poultry business is still growing and there are many opportunities to increase public consumption. Veterinarians have a strategic role to ensure that veterinary drugs are properly produced, properly managed to ensure healthy animals, healthy food, a healthy world. Livestock management includes efishery, etanee, opitik, and chickin. Technology develops. Internet should not be used for gaming but for important things. How we develop in the future. The most important thing is who I am, what can I do, find a job that suits each of our interests. What you want is also important. How to be successful in our career