INDUSTRY VISIT

IFB AGRO INDUSTRIES

Submitted in partial fulfilment of the requirements for

Certification of having successfully completed the
Master of Business Administration (MBA) from
IQ City United World School of Business, Kolkata

Affiliated to Vidyasagar University

SUBMITTED BY

Name: KOUSTAV NAYAK

Enrollment No.: KS142224120
Batch/ Year: 2022-2024
IQ City United World School of Business, Kolkata
 ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who supported me

throughout the course of this Industry Visit Report. I am thankful for their aspiring guidance,
invaluably constructive criticism and advice during the report work. I am sincerely grateful to
them for sharing their truthful and illuminating views on a number of issues related to the
report.

First of all, I would like to give thanks to the factory head, Education and Training, Mr.
Yashwant Kumar. He is working since 2012 in IFB Agro. Allowing me to work in this
esteemed organization, which not only increased our awareness about the latest fields but also
taught me the importance of team building. With a deep sense of gratitude, I express my
sincere thanks to Mr. Yashwant Kumar, for his active support and continuous guidance
without which it would have been difficult for me to complete this repoty.I express my warm
thanks to my Mentor Mr. Jayanta Saha and Ms. Sudakshina Das Gupta for their support and
guidance at IFB Agro Industries Ltd.

I would also like to thank my project external guide and all the people who provided me with
the facilities being required and conductive conditions for my Industry Visit Report.
Thank You

KOUSTAV NAYAK

EXECUTIVE SUMMARY

IFB AGRO INDUSTRIES LTD. (IFBAGRO) - COMPANY HISTORY

Incorporated in January 1982 IFB Agro Industries under the name Nag Bottling and
Packaging Company. It became a public limited company in 1986 under the present name. It
has been promoted by Bijon Nag a qualified and experienced mechanical engineer. The
company is engaged in the manufacture and marketing of extra neutral alcohol Indian Made
Foreign Liquor (IMFL) and marine products. Industrial alcohol has a wide variety of uses
mainly in the pharmaceutical chemical , homeopathic drug making industry and Prawn Fish.
It is also used in the manufacture of a number of other organic components. The company has
a technical collaboration with Starcosa West Germany. Its second IMFL manufacturing unit
at Maheshtala has started production. During 1997-98 the company has taken over an existing
facility at Serampore for bottling of Country Spirit in Sep 1997 and it has commenced
production from Dec 1997. In 1999-2000 the Company's Modernisation programme has been
successfully completed. The Subsidiary companies IFB Automotive Seating & Systems Pvt
Ltd Nurpur Gases Pvt Ltd and Asansol Bottling & Packing Co Pvt Ltd has divested its
holdings during 2001-02.
The Company supply there Sea product and Shrimps produced in India are accessible to
markets such as: Japan, Korea, Vietnam, China, Singapore, Canada, USA, Germany, The
Netherlands, France, UK, Belgium, Lithuania, Denmark, Austria, Uruguay, Russia, Qatar,
Saudi Arab, Kuwait, Bahrain, UAE, CIS countries etc.
 INTRODUCTION OF COMPANY

IFB Agro Ltd is a multi-faceted agro-processing company in INDIA. Established in 2002, the
company is a joint venture between IFB industries Ltd and the Government of West Bengal.
IFB AGRO specializes in the manufacturing and marketing of agricultural products and
services. The company operates both the domestic and international markets and has a
presence in more than 20 countries.
IFB Agro is a leading player in the sector and is involved in the production of the various
agricultural products including rice, pulses, oilseeds, spices and other agro commodities. IFB
agro is committed to sustainable agricultural practices and is a leader in providing quality
products to its customers. IFB Agro Industries Limited incorporated as a private limited
company on February 19, 1982 promoted by Indian Fine Black Limited, Bijon Nag and
others is a reputated Public Limited Company. The company has various consumer-oriented
products both for domestic & export markets. The corporate office of the company is situated
at EM Bypass, Kolkata, West Bengal.
The marine division exports prawn to USA, Europe, Japan, Australia & South Africa.  
Domestic: IFB Royal Prawn are ready to cook hygienically processed, headless, peeled and
deveined and economically packed in consumer-friendly packs of 100 & 200 grams. The
product is available from exclusive outlets in the city of Kolkata, Delhi, Bangalore,
Hyderabad & Mumbai. IFB Prawn POPS and Breaded Fish Fillets are ready to fry and are
available from consumer-friendly outlets at Kolkata.

GOALS AND ACHIVEMENT OF THE COMPANY

• Deeply committed to sustainable practices

The Company’s constant endeavour is to meet today’s seafood requirements while protecting
the enviroment for tomorrow. We follow ethical business practices and our policies and
supplier requirements are constantly updated to reflect our responsibilites towards
sustainability.

PROJECT BENEFITS The distillery project of IFB Agro Industries Limited will result in
growth of the surrounding areas by increasing direct and indirect employment opportunities
in the region including ancillary development and supporting infrastructure.
 INTRODUCTION TO THE INDUSTRY

IFB Agro Industries Limited incorporated as a private limited company on February 19, 1982
promoted by Indian Fine Black Limited, Bijon Nag and others is a reputated Public Limited
Company. The company has various consumer-oriented products both for domestic & export
markets. The corporate office of the company is situated at EM Bypass, Kolkata, West
Bengal.
The company is engaged in the manufacture and marketing of extra neutral alcohol Indian
Made Foreign Liquor (IMFL) and marine products. Industrial alcohol has a wide variety of
uses mainly in the pharmaceutical chemical , homeopathic drug making industry and Prawn
Fish. It is also used in the manufacture of a number of other organic components. The
company has a technical collaboration with Starcosa West Germany. Its second IMFL
manufacturing unit at Maheshtala has started production. During 1997-98 the company has
taken over an existing facility at Serampore for bottling of Country Spirit in Sep 1997 and it
has commenced production from Dec 1997. In 1999-2000 the Company's Modernisation
programme has been successfully completed. The Subsidiary companies IFB Automotive
Seating & Systems Pvt Ltd Nurpur Gases Pvt Ltd and Asansol Bottling & Packing Co Pvt
Ltd has divested its holdings during 2001-02.
The Product IFB AGRO made are:-
• Marine. Aqua shop.
• Animal Health Care. Animal Nutrition. Formulated Feed. Nutra-feed Fish. Nutra-feed
Shrimp. Feed Supplement. Nutri sigma Fish. Nutri sigma Cattle. Therapeutics. Nutra
Essentials.
• Alcohol & Bottling. IMIL.
IFB Agro Industries is one of the largest producers of alcohol in eastern India, having 6 large
captive bottling plants situated in Bengal, Orissa & North East. The company is also engaged
in the production of Carbon Dioxide Gas & processing of Marine Products for Export as well
as for the Indian market.
The marine division exports prawn to USA, Europe, Japan, Australia & South Africa.  
Domestic: IFB Royal Prawn are ready to cook hygienically processed, headless, peeled and
deveined and economically packed in consumer-friendly packs of 100 & 200 grams. The
product is available from exclusive outlets in the city of Kolkata, Delhi, Bangalore,
Hyderabad & Mumbai. IFB Prawn POPS and Breaded Fish Fillets are ready to fry and are
available from consumer-friendly outlets at Kolkata.

IFB Agro is the largest distributor of C.P. Feeds (Thailand) in West Bengal. It also supplies
farmers with various types of soil
and water probiotics and supplements for healthy
and sustainable grow of shrimps.
Their customers are spread all over the world:
Canada
  Export Packers Company Ltd.

Europe
 Morubel of Belgium
 SPI of UK
 Ice Pak of UK
 Sea Hawk of UK
 C.T. Holms of UK
 Bloomsbury International Ltd. UK
 Le Martin Pecheur Re–Union
 Blue Planet Food Group. Denmark
 Texas Frozen Foods Ltd. Ireland
Japan
 Marubeni Corporation
 Hanwa Co. Ltd
 Sojitz Corporation
 Kanematsu Corporation
 Eagle Sea Foods
 Fuji Corporation
South Africa
 Breco Pty Ltd. 
 INRODUCTION TO THE FACTORY

IFB Agro Industries Limited is engaged in the business of manufacturing alcohol, bottling of
branded alcoholic beverages, as well as processed and packed marine foods both for domestic
and export markets. The Company's segments include Spirit, spirituous beverages and allied
products, and Marine Products. The Spirit, spirituous beverages and allied products segment
is engaged in the manufacturing of extra neutral alcohol (ENA), and Indian made Indian
liquor. The divisions under Spirit, spirituous beverages and allied products are Distillery and
India Made Indian Liquor. The Marine segment is involved in the marine product processing,
for sale in export and domestic markets and marine feed trading. It operates a grain-based
distillery in West Bengal at Noorpur. Its marine product processing plant is located in
Kolkata, and India Made Indian Liquor bottling plants are located in Panagarh and Dankuni,
West Bengal.

IFB Agro Industries Ltd. is a listed public company incorporated on 19 February, 1982. It is
classified as a public limited company and is located in Kolkata, West Bengal. Its authorized
share capital is INR 12.00 cr and the total paid-up capital is INR 9.37 cr.

IFB Agro Industries Ltd.'s operating revenues range is Over INR 500 cr for the financial
year ending on 31 March, 2021. It's EBITDA has increased by 114.23 % over the previous
year. At the same time, it's book net worth has increased by 16.41 %.

Description: The company manufactures and distributes alcoholic beverages, and processed

and packed marine foods.

Products & Services: Aqua, Cattle, Swine feed, Food, Industrial grade carbon dioxide, Dry
ice, Organic manure.

The current status of IFB Agro Industries Ltd. is - Active.

The last reported AGM (Annual General Meeting) of IFB Agro Industries Ltd., per our
records, was held on 29 July, 2022. Also, as per our records, its last balance sheet was
prepared for the period ending on 31 March, 2022.

The Corporate Identification Number (CIN) of IFB Agro Industries Ltd. is

L01409WB1982PLC034590. The registered office of IFB Agro Industries Ltd. is at PLOT
NO -IND-5 SECTOR-1EAST CALCUTTA TOWNSHIP, KOLKATA, West Bengal.
OUR PRODUCTS
Black Tiger
Vannamei
Freshwater Scampi
Sea Catch
FROM INDIA TO THE WORLD—MARINE EXPORTS
IFB Agro Industries Ltd has been a major exporter of premium Value-Added Shrimp since
1996.
The Company is engaged in exports to countries such as Belgium, France, Germany,
Myanmar, Russia, Italy, Thailand, Japan, Vietnam, USA, Canada and the Middle East.

VISION
To be India’s leading company for frozen seafood based on quality and sustainability that
will be globally recognised, accepted and trusted by people. We are committed to serving our
customers products of the highest quality.
(To be the customer's first choice)

MISSION
To be the best in the eyes of our customers, business partners, employee and shareholders.
IFB Agro should be the first choice of their products and services. An innovative product and
constantly outperforms peers and outstanding service that make every customers smile.
(A clear vision of global trends)

IFB AGRO CORE VALUES

ITC's Core Values are aimed at developing a customer-focused, high-performance

organization that creates value for all its stakeholders:
1. Trusteeship
2. Customer Focus
3. Respect for people
4. Excellence
5. Innovation
6. Nation Orientation
 Competition
• Baba Agro Food : Company was incorporated as Sri Krishna Metcom Limited (Now
Known as Baba Agro Food Limited), as a public limited company, under the Companies Act,
1956 vide Certificate of Incorporation dated July 31, 2008. Our Company is in the business
of processing of non-basmati and basmati rice in India.We are the one of the largest
processors of non-basmati rice in the State of Jharkhand with a milling capacity of 1500
Metric tons per day and we market our products across Eastern Indian States namely
Jharkhand, Bihar, Odisha, West Bengal and Assam.

• Kbns Fisheries: KBNS Fisheries is a leading Fish supplier in India and Outsides India. We
supply the best sea foods at best prices. We are exporter and wholeseller of all kinds of
fishes, specialized in Shrimps, Tiger Prawns (bagda, Chingri), Scampi(galda, Chingri),
Mackerel, Pomfret, Hilsha and Chinese fish etc

• Lin fung & Co. Sea food and meat constitute a very important source of protein and are
therefore highly recommended universally by doctors. Competition in the meat processing
industry has always been stiff and spontaneous, as these particular food items are common to
all regions on a global scale. In this respect, Lin Fung & Co. has in a short span of time
served consumer appetite to the fullest with its rich sea foods and several meat items.

• Dikai International : Established in 2002 , Dikai International has made a name for itself
in the list of top suppliers of in India. The supplier company is located in Kolkata, West
Bengal and is one of the leading sellers of listed products. Dikai International is listed in
Trade India's list of verified sellers offering supreme quality of etc. Buy in bulk from us for
the best quality products and service

• Triveni Fisheries Pvt. Ltd. is a Private incorporated on 28 March 1994. It is classified as

Non-govt company and is registered at Registrar of Companies, Kolkata. Its authorized share
capital is Rs. 12,500,000 and its paid up capital is Rs. 10,000,000. It is inolved in Fishing,
operation of fish hatcheries and fish farms; service activities incidental to fishing.
 India Shrimp Market
The Indian Government is promoting sustainable shrimp farming practices to produce high-
quality 'sustainable' shrimp in order to minimise the environmental effects of shrimp
aquaculture.

Market Segmentation
Shrimp are invertebrate marine animal having an elongated body that is often used as a food
product. This is considered a nutritious since it includes proteins, selenium, vitamins,
phosphorous, magnesium, copper, iron, and vitamin B12.
Based on species, the India shrimp market has been segmented into:
• Penaeus Vannamei
• Penaeus Monodon
• Others
 Market analysis of the company-

Vannamie market analysis:-

Vaname shrimp culture production from Turi District, Lamongan in each year has increased,
due to the increased number of vaname shrimp farmers on that location Indicators affecting
increased number of shrimp culture in Turi District were investment, land, workers,
fingerlings, feed, and culture technology The marketing chain can be formed from some
marketing agencies that play a role in trading some harvest products reported that agencies
involved in fisheries marketing affected the long or short marketing chain yield fisheries, thus
determining the marketing efficiency strategies. Vaname shrimp post-harvest marketing in
Turi District was started by shrimp farmers, who traded their products to some marketing
agencies before bought by consumers. Marketing agencies involved in the marketing chain
on Turi District comprised distributors, retailed traders, wholesale traders, and factories. Each
agency had different marketing price, therefore more marketing agencies involved would
result in a longer marketing chain, affecting greatly on production cost Marketing chain
located in Turi district, Lamongan was an indirect distribution chain type, which was marked
by the existence of intermediary traders on the marketing chain. This was shown as shrimp
farmers preferred to sell their vaname shrimp products to the distributor merchants, before
traded to the retailed or wholesale traders, then conveyed to the consumers. Marketing chain
types
observed in Turi district had four marketing chain pattern types This result was the following
who mentioned that the optimum yield of the marketing chain generally contained four
marketing chain types before grasped by the consumers. Marketing channel type I followed
with marketing channel type II were the most frequently used by shrimp farmers, whereas
marketing channel type III and IV were the least used in Turi district,
Lamongan Marketing chain type III was rarely used because shrimp farmers typically
harvested vaname shrimp in large quantities (> 100 kg), while retailed traders only bought the
vaname shrimp under fewer amounts (> 60 kg), though buying it at the more expensive price
without any other
agencies involved. Marketing chain type IV was also rarely used as most shrimp farmers did
not have any access to the large merchants, thus becoming an obstacle for shrimp farmers to
trade their products to the wholesale traders.
 OPERATIONAL AREA
The product output is delivered to all the retail market in all around Kolkata the factory act at
Ruby handles the city of Kolkata and regions in its proximity as the capacity of its product
cannot be matched with the demand in the entire state. The logistics also do not allow the
operation to expand as of yet but the factory plans to expand operational area within the next
5 years to around 5 more districts in West Bengal.

PRODUCTION AND OPERATION MANAGEMENT

 IFB Works on prawns fish which is situated in inland water (pond) which there are
many linkup farmer connected to this company and provide them prawns everyday.
 There are three commercial prawn fishes of India IFB AGRO make product Such as
1) Black Tiger 2) Vannes (Famous / available) 3) Scampi Prawn.
 Culture / Season are main function of Production of company May to November are
larger number of prawn get to company because after November sea animal get hard
to survive.
 Farmer majorly prepare prawns in (Dec, Jan, Feb, March) They harvest the prawn
after 100 to 120 days depending on their capacity and size of storage.
 IFB Export there production in India and all over world where Domestic have 5% of
Export & International have 95% of Export.
 Main country or most export country are USA, Canada, Japan, Russia, New Zealand,
Italy, Vietnam.

 They have Aqua Culture which provide seeds to farmers For Aqua culture.
 They buy the fish from farmer and freeze the Prawn in Freezer the temperature
controlled in all the process.
 They have microbiology lab for prawn fish and each prawn get tested if any prawn get
effected they stop the processes and discharged the prawn.
 There are water tested area if there is any bacteria in costume or Gumboot it will die.

 The company make more than 146 segments of Prawn in Product, some of them are
1) Headless Prawn Fish

2) Head on Prawn Fish

3) Peeled Tail on Prawn Fish – No Tail
4) Pulled vain Tail on Prawn Fish – Pulled Tail
5) Easy Peel Prawn – No head but Tail is their
6) Butterfly Tail on.

Packaging And Product.

 Packeting Contain – 200Gm / 500gm.

 Prawn Pops.
 Prawns Moneybags.
 Prawns Cheese balls.
 There are Metal Detector Which help to Screening and Then Packing
 There are Some Product such as FISHFINGER which used to pack here but
manufactured somewhere else.
 Import Product are Basa Fish which mostly Export in Vietnam & market
 The company make Final Product and pack then which is ready to fry kitchen and
Store in Freeze.
 The company keep there packaging store in high temperature deep freezer which
temperature is -19 degree.
 Product manager who control all packing and store of product done by ABHIK ROY
(Product Manager).
 Quality of Product check by Prasenjeet Roy (Quality Inch-charge)
 Market channels

The main channel of marketing followed by IFB agro is direct marketing. Direct marketing
consists of any marketing that relies on direct communication or distribution to individual
consumers rather than through a third party such as mass media. Ifb agro also dose the same
by attracting the customers or retailers who are interested for that product. Direct marketing
is one of the most popular and effective marketing channel in order to establish a direct
connection with a target audience. Direct marketing has its appeal, particularly to companies
on a shoestring budget who can’t afford to pay for television or internet advertising
campaigns. Especially as the world becomes increasingly connected through the digital
platforms, social media becomes an effective way to market to customers.
Consumers in the Beverages (Prawn) industry vary in their needs, wants, demands,
resources, locations, access to technology, cultural differences, buying attitudes, and end use
of the products and services. Market segmentation is the process through which IFB Agro
Industries Ltd decides to segment the overall market in smaller segments and groups that
have similar attributes, buying behaviour, socio economic background, etc. This is done to
reach out to the group of consumers more efficiently and effectively. Some of the most
popular ways of consumer and market segmentation are –
Geographic Segmentation
Geographic segmentation is dividing the overall market based on different geographic
units such as – countries, continents, zip codes, states, trading blocks, cities, and
neighbourhoods. Geographic segmentation is highly efficient for IFB Agro Industries
Ltd in the international markets because the prospective customers have different
culture, preferences, and administrative systems. Secondly, if the cost of
transportation is critical cost in the value proposition delivery then it is prudent to do
geographic segmentation as the costs of serving customers in different locations will
be completely different.

Demographic Segmentation
Demographic segmentation is dividing the mass market into smaller segments and
groups based on gender, income, occupation, age, life cycle stage, ethnicity, religion,
and generation. As the products of IFB Agro Industries Ltd provide a superior value
proposition, it should segment the customers based on two main demographic criteria
– income of the prospective customer and life cycle stage. One of the most widely
used demographic segmentation frameworks in United States by various marketers is
– PRIZM. PRIZM® is the geo-demographic segmentation system that combines
geographic data with various demographic, consumer behaviors, and other data to
help marketers identify, understand and reach their customers and prospects. PRIZM
classifies every U.S. household—assembled by zip code—into 66 demographically
and behaviorally distinct segments.
 FINANCE

Company overall Financial Health

 Short Term Liabilities: IFB Agro short-term assets (₹4.7B) exceed its short-term liabilities (₹1.3B).
 Long Term Liabilities: IFB Agro short-term assets (₹4.7B) exceed its long-term liabilities (₹289.3M).

Debt to Equity History and Analysis

 Debt Level: IFB Agro has more cash than its total debt.
 Reducing Debt: IFB Agro debt to equity ratio has reduced from 11.3% to 7.1% over the past 5 years.
 Debt Coverage: IFB Agro debt is well covered by operating cash flow (55.4%).
 Interest Coverage: IFB Agro interest payment on its debt are well covered by EBIT (50.7x coverage).

IFB AGRO INDUSTRIES Income Statement

Total Revenues Rs m -2,813 -2,400 NA

Gross profit Rs m 553 751 35.7%
Depreciation Rs m 148 170 14.4%
Interest Rs m 2 7 288.2%
Profit before tax Rs m 572 732 28.0%
Tax Rs m 108 147 35.9%
Profit after tax Rs m 464 585 26.2%
Gross profit margin % -18.6 -29.4
Effective tax rate % 18.9 20.1
Net profit margin % -15.6 -22.9
* Results Consolidated
IFB AGRO INDUSTRIES Balance Sheet as on March 2022

No. of MThs Year 12 Mar- 12 Mar- %

Ending 21* 22* Change
Rs
Net worth 4,443 5,012 12.8
m
 
Current Rs
731 590 -19.2
Liabilities m
Rs
Long-term Debt 0 150 0.0
m
Rs
Total Liabilities 5,295 5,901 11.4
m
 
Rs
Current assets 3,497 3,698 5.7
m
Rs
Fixed Assets 1,798 2,204 22.6
m
Rs
Total Assets 5,295 5,901 11.4
m
Profit and Loss of IFB Agro Industries.
 HUMAN RESOURCES

For the development of the human resources, number of training programmes were
organized during the year. Internal personnel as well outside faculty members
undertook these programmes. Your Company plans to organize more such training
programmes for the overall development of its people. Total number of employees in
the Company stood at 432 as on 31st March 2022. IFB Agro Industries ud employs
361 employees. The IFB Agro Industries Ltd management team Includes Chinmaya
Mishra (Asst Vice President Production Projects), Sangeeta Debnath (Senior
Executive Human Resources), and Saibal Ghosh (Marketing Manager)
TOTAL EMPLOYEES :- 500 approx.
SUPERVISORS:- 45 to 50
MANAGERS :- 10

OBSERVATION
First of all we have get the uniform for safety and hygienic for the products and then we have
gone for the labs where all prawn get tested and we have seen lots of prawns are there which
are testing and cutting by all part. First of all prawns get freeze in temperature like - 20
degree and then they cut by Caesar through the staff and employee of factory. Each and every
staff cut in different way part of the prawns.

Some points I would like to mention:

• Exposure to a better industrial and manufacturing unit was motivating.
• Interaction with guides and other staff of the unit was encouraging.
• I have learned that see and know is a better than read and learn.
• After completing our industrial visit, we have upgraded our knowledge at a very great
level.
• It was a good learning experience in each and every department, we got new ideas
and new thinking.
• They are strictly following quality and safety aspects. It is desirable to review various
aspects and sum up the industry visit.
• During industry visit, we feel very much satisfied by acquiring information of various
department and knowing many new things

NAME: KOUSTAV NAYAK

DATE: 31/1/2023

ENROLLMENT NO: KS142224120

BATCH: SB14 (2022-2024)

SIGNATURE: