Kick off Assignment 2

You are the

store manager
1. As store managers, your boss has tasked you
with transforming your physical stores to
better cater to consumers who are shifting
towards e-commerce. It's time to roll up your
sleeves and get to work!
2. The retail industry is undergoing a significant
shift, and your role as store managers has
never been more critical. The future success
of your stores depends on your ability to
adapt and stay ahead of the game.
3. In today's fast-paced world, the success of
your stores depends on your ability to adapt
quickly and stay ahead of the curve. Let's
work together to create a plan that will allow
your stores to stay relevant in the digital age.
First Step: Gather Customers’ Insights

Second Step: Develop a strategy

The second step of our project is to design the store of the future based on the insights gathered from
our consumers in assignment 1..
We will use the insights gathered to identify areas where the store can be improved and to create a vision for the
future store. This include incorporating new technologies to enhance the customer
experience.
We will also develop a digital communication strategy to ensure that our message is reaching our
target audience and resonating with them.
By creating a store that is tailored to our customers' needs and incorporates the latest technology and digital
strategies, we can create a unique and engaging shopping experience that keeps customers coming back.
So, let's get to work and design the store of the future!
So...
Assignment 2
(individual assignment)

Tasks:
• Design new store including
technology
• Design a digital communication
strategy to promote the store
 Output: ppt (max 15 slides)

Technology in Digital
store communication
Summary of the
New store strategy
• Which kind of
insights from • Carefully report how
you implemented :
technology best meet
customers’ needs.
Store layout • Determine the
objective of your
both desk • Experience, • Design the store campaign
• How the technology
research and • Curated Assortement will work? layout • Choose the platform
interviews • Omnichannel • What are the effect of • Plan the content
• Technology in store the technology? • Distribute and
promote content
• Measure success

FROM YOUR ASSIGNMENT 1

Store layout:example
Design new store including technology
• Starting from customers insights gathered in Assignment 1
• Design a store including a technology:
• Which are customers' needs?
• Which technology best fit the customers’ needs?
• How the technology will work?
• What are the effect of the technology on the store system (customers,
employee, firm)?
• What are the limitations of the technology? How can these limitations
attenuated?
• Design the store layout highlighting the areas in which the technology
will work.
Design a digital communication strategy to
promote the store
• What are the strengths of the new store?
• Who are the customers of the new store?
• Write the content of your adv. Why it is appealing to your customers?
• Which Social Media platform is the most suitable to reach your
customers?
• What do you expect will be the effect of your digital campaign?
Evaluation
Summary of
the insights Digital
Technology in
from both New store Store layout communicatio
store
desk research n strategy
and interviews

15 points 15 points 10 points 15 points

Fit and
Consinstency
consistency
Clarity of the between the
between Creativity
report parts of the
insights and
report
strategy

10 points 10 points 15 points 10 points

DEADLINE
May, 22 2023 at 8 pm