1

G.L. BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT

SUMMER INTERSHIP PROJECT REPORT
ON

“STUDY OF SALES AND MARKETING STRATEGIES OF DREAM

MY TRIP TOURISM INDIA PVT LTD ”

MASTER OF BUSINESS ADMINISTRATON (MBA)

(Dr. A.P.J. Abdul Kalam Technical University, Lucknow, Uttar Pradesh)

By
AKASHDEEP
2101920700022
Session 2022-23

Under the Supervision of

Mr. Rajneesh Khare

11
 DECLARATION

I hereby declare that the work presented in this report entitled “STUDY OF SALES AND
MARKETING STRATEGIES OF DREAM MY TRIP TOURISM", was carried out by
me. I have not submitted the matter embodied in this report for the award of any other
degree or diploma of any other University or Institute. I have given due credit to the
original authors/sources for all the words, ideas, diagrams, graphics, computer programs,
experiments, results, that are not my original contribution. I have used quotation marks to
identify verbatim sentences and given credit to the original authors/sources.
I affirm that no portion of my work is plagiarized, and the experiments and results reported
in the report are not manipulated. In the event of a complaint of plagiarism and the
manipulation of the experiments and results, I shall be fully responsible and answerable.

Name : AKASHDEEP

Roll. No. :2101920700022

(Candidate Signature)

12
 G. L. BAJAJ
INSTITUTE OF TECHNOLOGY & MANAGEMENT
Approved by A.I.C.T.E. & affiliated to Dr. A.P.J. Abdul Kalam Technical University

CERTIFICATE

This is to certify that …AKASHDEEP….has undertaken this project titled “…STUDY OF SALES

AND MARKETING STRATEGIES AT DREAM MY TRIP TOURISM PVT LTD ” for the partial

fulfillment of the award of Master of Business Administration degree from Dr. A P J Abdul

Kalam Technical University, Lucknow (U. P.).

I wish him/ her all the best for his/her bright future ahead.

Date:

Project Supervisor
Department of Management Studies

Head of Department
Department of Management Studies

13
 ACKNOWLEDGEMENTS

The internship opportunity I had with …DREAM MY TRIP TOURISM…..as a great chance for learning and

professionaldevelopment. Therefore, I am also grateful for having a chance to meet so many wonderful people

and professionals who led me though this internship period.

Bearing in mind previous I am using this opportunity to express my deepest gratitude and special thanks to the

…Mr. SHASHANK SHUKLA of DREAM MY TRIP TOURISM PVT LTD who in spite of being

extraordinarily busy with his duties, took time out to hear, guide and keep me on the correct path and allowing

me to carry out my project at their esteemed organization and extending during the training.

I express my deepest thanks to my mentor …Mr. Rajneesh khare sir . For taking part in useful decision &

giving necessary advice’s and guidance to make project easier. I choose this moment to acknowledge her

contribution gratefully.

I am using this opportunity to express my gratitude to Prof. Vikas Tripathi (HOD) who supported me throughout

the course and constantly reviewed my work and provide guidance of this MBA project.

14
 PREFACE

Theoretical knowledge without practical knowledge is of little value. In order to achieve positive &

concrete results along with theoretical concept the exposure of real life situation existing in corporate

is very much needed. To fulfill this need the management course has a provision for the practical

training program. I thank my institute to provide us such opportunity having training period in our

course so that students can have real feeling of Organization life.

 Date : 18th June,2022
Dear : Akashdeep
We are pleased to offer you an internship at our company in the Sales & Marketing department at
our DreamMyTrip Tourism India Pvt Ltd. Your internship shall commence on 18th July,2022 and shall
end on 19th Sept,2022 (2 month). The terms and conditions of your internship with the company are set
below:

1. Subject to your acceptance of the terms and conditions contained herein, your project and
responsibilities during the term will be determined by the supervisor assigned to you for the
duration of the internship.

2. You are eligible for a stipend of Rs.5000.00 during the term which shall be paid on completion of the
tasks assigned to you during your internship to the satisfaction of the Company.

3. Your timings will be from 10:00AM to 06:00PM, Monday to Saturday. Please be sure to bring
Required documents (Aadhar card, Pan card, 2 Passport size photo & college id) with you on your
first day to complete your profile.

4. You will sign a confidentiality agreement with the company before you commence your internship.

5. The internship cannot be construed as an employment or an offer of employment with

DreamMyTrip Tourism India Pvt Ltd.

Please confirm your acceptance of the terms of this offer by 27th June,2022 failing which, we
have the right to cancel the internship. We look forward to having you on our team! If you have
any questions, please feel free to reach out to us.

Sincerely, Accepted by,

Shashank Shukla
Akashdeep
(HR Department)
 TABLES OF CONTENT

DELARATION
ACKNOWLEDGEMENT
ABSTRACT
1. INTRODUCTION/SECTOR
1.1 HISTORY INDUSTRIAL TREND
1.2 CURRENT INDUSTRY TREND
1.3 ECONOMIC STATE OF INDUSTRY
1.4 COMPETITIVENESS OF INDUSTRY

2. INTRODUCTION OF COMPANY
2.1 COMPANY ORIGIN AND FOUNDATION
2.2 MISSION
2.3 VISION
2.4 COMPANY OBJECTIVES
2.5 COMPANY PRODUCT AND SERVICES

3. COMPETITOR ANALYSIS
3.1 4P – ANALYSIS
3.2 OBJECTIVE OF STUDY
3.3 NEED OF STUDY

4. LITERATURE REVIEW
5. RESEARCH METHODOLOGY
5.1 INTRODUCTION
5.2 INTERNSHIP PROJECT
5.3 RESEARCH DESIGN
5.4 SAMPLE OF DATA
5.5 SOURCE OF DATA
5.6 STATISTICAL TOOL FOR DATA ANALYSIS
5.7 VALIDITY AND RELIABLITY

6. DATA ANALYSIS AND INTERPRETATION

6.1 DEMOGRAPHICS

7. LIMITATION OF THE STUDY

8. CONCLUSION
9. REFERENCES
10.APPENDICS
1.1 HISTORICAL TOURISM INDUSTRY TREND

Ancient times
When did tourism really begin? We can’t pinpoint it and, for obvious reasons, we
can only really guess about tourism in ancient times. There are no selfies and no
travel brochures to look back on, but we do know that people DID travel in ancient
times. Historians have found records that provide an insight into the reasons that
people travelled, and how this evolved into tourism. We know that cultures and
nations moved their armed forces around in order to conquer other areas, and to
control trade routes and various resources. This created foundations for future
travel. As the Egyptian, Roman and Eastern Mediterranean Empires emerged,
necessary travel turned into tourism. The Phoenicians, for example, travelled not
only to develop trade routes but also because of curiosity. They had a desire to
discover what lay beyond that area of the Mediterranean.
And other peoples likely did the same. The Mayas in modern day Mexico, and
members of the Shang Dynasty in modern day China, travelled to see what was
beyond their own borders. They also wanted to spread their civilisations, of
course. Historians have been able to find evidence of ancient travels – artefacts
from other places turning up in excavations, that couldn’t be there unless the
ancient people had their own form of tourism.
The Middle Ages and the Renaissance Era

Throughout the Middle Ages (5-14th centuries AD) travel – and by extension
tourism – was pretty much nonexistent. It became dangerous after the fall of the
Roman Empire. While there had been a commonality among nations, there were
now autonomous areas thanks to a feudal system. Transport was fragmented; so
was language and currency. This made travelling to somewhere different much
more difficult than it had been. And when people did travel, it wasn’t for leisure.
With the Roman Catholic Church gaining power, there were nine crusades in
attempt to retake the Holy Land between 1096 and 1291 AD. But they all failed,
and left people with a desire to see the world outside of their own locality. People
were keen to experience different civilisations.
Merchants – like Marco Polo – started to travel far and wide after the failed
crusades. Polo’s travels in particular (1295-1295 AD) were reported on, and
people started to become more interested in travelling again.
So travel was reborn. During the Renaissance (14-16th centuries AD) more
merchants travelled further afield. This was in part due to the church and royalty
controlling larger geographic areas than they previously had done. Trade routes
also started to reopen. Commercial activity grew, and people continued to venture
out of their own towns and territories.
The first real tourist, according to historians, was Cyriacus of Ancona. He
journeyed around the Mediterranean, eager to learn about Greek and Roman
history. His desire to learn about what had come before – and to see what
remained – encouraged others to think about how travel could benefit education.
The history of tourism: The Modern Era

Another important time in the history of tourism is the mobility era. The ability to
move around and see new places was a start. Mass tourism continued to develop
in the first half of the 20th century. George Westinghouse introduced the idea of
paid leave from work, with a firm belief that allowing staff paid time off would be
beneficial to productivity levels overall. This gave the working and middle classes
in certain countries the time and money to fulfil their travel dreams – so the
demand for tourism grew.

And as World War II came to an end in the 1940s, those who had been forced to
travel during the war where keen to replicate this experience in a more positive
way. They were now eager to travel for fun! They also wanted to share this with
their loved ones, whether that be through travelling together or sharing stories that
made these people want to travel too. With gas/petrol no longer rationed,
economies growing and cars once again being mass-produced, people travelled
around in their cars – this was especially true in America, where the motel
business really took off. This is similar, in a way, to the inns during the Empire
Era. Many factors contributed to the exponential growth of the travel industry.
Hotels and motels took to the franchising model of business expansion, and jet
travel was properly introduced in the 1950s, becoming popular throughout the
1960s. Another fifties introduction helped: the credit card. Originally the Diners
Club card, this provided travellers with the means to buy things wherever they
were in the world without the hassle of currency exchange and carrying cash. To
this day, credit cards are the preferred way to spend money when travelling.
So people had time, they had money – travel was safe and accessible. Tourism
has simply continued to grow ever since. We now have mass tourism, and the
people who engage in it can be split into two groups. These are ‘organisation mass
tourists’ who make use of package deals and pre-prepared itineraries, and
‘individual mass tourists’. The second group travel independently but do use mass
tourism services (airlines, hotel companies etc) which have been promoted in the
media. Travel is still ever-changing, though. People no longer necessarily travel
just for the sake of travel – they want an immersive experience, adventure and the
chance to give back to the local community. Tourism, and the travel companies
with the industry, have to keep up with the different demands. Throughout the 21st
century, Internet access has become more common and new borders have
opened. There is always increased wealth and mobility of citizens. As different
countries become attractive to tourists, their economy grows – which, in turn,
makes the destination more attractive. This is why tourism is SO important! There
are always peaks and troughs when it comes to tourism. Terrorism, health scares
and political/economic instability often discourage travel. There are now increased
security procedures at airports, borders and attractions which can be off-putting
for some people. But, for the most part, people love to travel.
In the post-modern tourism era, consumers are more savvy, more fussy and more
aware. Nowadays people care more about environmental
conservation, community impact, economic leakage and other such issues and
are far more considerate when they plan and undertake their travels.
Also, people now search for experiences that are authentic and are looking to
experience a range of different types of tourism. Organisations working within the
sector can now offer far more smart tourism experiences, such as virtual tourism–
which was widely used during the Coronavirus outbreak of 2020.
Similarly, consumers are more Internet savvy in the post-modern era, meaning
that they are leaning towards independent research and dynamic packaging as
opposed to using the traditional package tourism methods that were so popular
for so many years. In fact, as a result of this change in buying behaviour, many
tour operators and travel agents have gone out of business, including the famous
Thomas Cook.

1.2. CURRENT INDUSTRY TREND OF TOURISM

Tourism is the bundle of tangible products and intangible services that can help
to bring most profound experience one can get. With respect to time, tourism has
been changing from the ancient form of religious tourism to a few new forms.
Tourism industry contributes to 9% of the global GDP and offers one from every
11 jobs. In addition, the number of tourists have doubled over the past 20 years
and a propelling growth is expected in coming few years among all market
segments.
Tourism industry has an intense potential to grow and generate revenues. Let us
see, the new shaping trends in tourism today.

Digital Technology in Tourism

Today, tour operators and tourists, both are equipped with latest technology. It
has empowered the tourism business managers and tourists to explore, discover
and reach new places by facilitating online travel and accommodation bookings,
and more.
The tourists use various mobile apps as simple as a compass app, online booking
apps, currency converter apps, world time apps, language translation apps,
weather apps, google maps, and restaurant or accommodation locating services
on their mobile device. The tourists can also add their own data to create overlay
on the Google Map and explore all possibilities in visiting a location by using
Google Maps API. Some apps help to plan the tour, find out cheap flights, local
transport hubs, eating joints, and destination attractions.
The apps enhance the tourist experience before, during, and after the tour. Today,
the large tour operators invest finances to create their own mobile apps. They are
inclined to use as less papers as they can and prefer to send pdf documents of
itinerary to their customers and insurance documents to insurance service
providing clients. They also use most of the apps the tourists use; plus, they highly
rely on some apps such as Trafalgar app, Passport to Tour app, Trip app,
which can connect them with the tourists on the trip, track the itinerary, and get
on-the-fly information of the tour.
Since technology is making tour operators reach their customers and clients at
the speed of light, the tour operators use it for promoting their business and
various products, increasing their brand awareness, knowing tourists’
preferences, and providing easy access to their products and services.

Future of Tourism

It is quite obvious that tomorrow’s tourists and tour operators will tend to rely more
on technology. With the introduction of the next generation apps and online
services, tourism is going to get further accessible and enjoyable.
According to Ari Steinbuerg, the founder of a travel startup Vamo, the tourists will
tend to spend less time planning in advance. Efficient booking services and apps
will enable the tourists to create versatile itineraries with reasonable price. Future
tourists would not prefer to be confined to packaged tours. With the availability of
large number of options, the tourists would prefer to realize every possible wish
regarding tourism.
With more flight connectivity, travelling modes and accommodations introducing
more comfort, technology helping mankind progressively, the tourism will continue
to bring momentum in its sector.

1.3 ECONOMIC STATE OF TOURISM INDUSTRY

India is a large market for travel and tourism. It offers a diverse portfolio of niche
tourism products - cruises, adventure, medical, wellness, sports, MICE, eco-
tourism, film, rural and religious tourism. India has been recognized as a
destination for spiritual tourism for domestic and international tourists. In his
Independence speech from Red Fort, Prime Minister Mr. Narendra Modi urged
people to visit 15 domestic tourist destinations in India by 2022 to promote
tourism. India ranked 34 in the Travel & Tourism Competitiveness Report 2019
published by the World Economic Forum. India is the most digitally advanced
traveller nation in terms of digital tools being used for planning, booking, and
experiencing a journey. India’s rising middle class and increasing disposable
income has supported the growth of domestic and outbound tourism.
In India, the industry’s direct contribution to the GDP is expected to record an
annual growth rate of 10.35% between 2019 and 2028.

By 2028, Indian tourism and hospitality is expected to earn US$ 50.9 billion as
visitor exports compared with US$ 28.9 billion in 2018.

The Indian airline travel market was estimated at ~US$ 20 billion and is projected
to double in size by FY27 due to improving airport infrastructure and growing
access to passports.

The Indian hotel market including domestic, inbound and outbound was estimated
at ~US$ 32 billion in FY20 and is expected to reach ~US$ 52 billion by FY27,
driven by the surging demand from travelers and sustained efforts of travel agents
to boost the market.

The Tourism & Hospitality sector has seen some major developments,
investments and support from the Government in the recent past.

Foreign Tourist Arrivals (FTAs) in May 2022 were 423,701 with a positive growth
rate of 2,043.7% as compared to 19,765 in May 2021.

The percentage share of Foreign Tourist Arrivals in India during May 2022 among
the top 15 source countries was highest from USA (27.80%) followed by
Bangladesh (23.47%), UK (7.58%), Australia (4.02%), Canada (3.65%), Sri Lanka
(2.84%), Singapore (2.36%), Nepal (2.12%), Malaysia (1.66%), Germany
(1.65%), France (1.47%), Maldives (1.26%), Portugal (1.13%), Oman (1.13%) and
Korea (Rep of) (0.85%).

FDI inflows in the Tourism & Hospitality sector reached US$ 16.38 billion between
April 2000-March 2022.

In the Union Budget 2022-23,Rs. 2,400 crore (US$ 309.13 million) has been
allocated to the Ministry of Tourism which is 18.42 % higher than the allocation for
FY 2021-22, Rs. 1,181.30 crore (US$ 152.16 million) is allocated for the Swadesh
Darshan Scheme, Rs. 235 crore (US$ 30.27 million) for the Pilgrimage
Rejuvenation and Spiritual and Heritage Augmentation Drive (PRASHAD)
Scheme.

A total of 46,873 accommodation units (both classified and unclassified) have

been registered on the National Integrated Database of Hospitality Industry
(NIDHI) portal and 11140 units have self-certified for SAATHI standards.
In August 2022, Ministry of Tourism sanctioned 76 projects for Rs. 5,399.15 crore
(US$ 678.39 million) under Swadesh Darshan Scheme for development of tourism
infrastructure in the country. In June 2022, the Ministry of Tourism along with
Associations of Indian Universities (AIU) initiated a 12 episode webinar series
under ‘Azadi Ka Amrut Mahotsav’ (AKAM) to engage and expose young minds of
our country to the rich and diverse heritage of the country. Till the end of June
2022, a total of 142 Dekho Apna Desh webinars have been organized by Ministry
of Tourism. Accor, a French hospitality major will expand its India's portfolio by
adding nine additional hotels in the mid-scale and economy categories, bringing
the total number of hotels 54 in India. The Medical Tourism sector is expected to
increase at a CAGR of 21.1% from 2020-2027. The travel market in India is
projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in
FY20.

The Ministry of Tourism has approved 16 projects for over Rs. 1,300 crore (US$
171.2 million) in India's North East.

The Ministry of Road Transport and Highways has introduced a new scheme
called ‘All India Tourist Vehicles Authorisation and Permit Rules, 2021’, in which
a tourist vehicle operator can register online for All India Tourist
Authorisation/Permit. This permit will be issued within 30 days of submitting the
application.

The United Nations World Tourism Organisation selected Pochampally in

Telangana as one of the best tourism villages in November 2021.

OYO estimates India to present a US$ 26 billion opportunity by 2030. To further

strengthen its position in India, in October 2021, the company filed its draft red
herring prospectus (DRHP) for an initial public offering (IPO) of Rs. 8,430 crore
(US$ 1.2 billion) with the Securities and Exchange Board of India (SEBI).

By 2029, it is expected to account for about 53 million jobs. International Tourists

arrival is expected to reach 30.5 million by 2028.

E-Visa facility was offered to 171 countries as of March 2021. The government
introduced a scheme to boost the tourism sector by providing one-month free
tourist visa to 5 lakh tourists until March 31, 2022.

During 2019, contribution of travel & tourism to GDP was 6.8% of the total
economy, Rs. 1,368,100 crore (US$ 194.30 billion).
There has been an increase in the demand for luxury stay among Indian
consumers, due to rising consumer spend. In line with this, key players are
expanding their presence to cater to this demand.

The Ministry of Tourism launched the NIDHI portal to understand the geographical
spread of the hospitality sector, its size, structure and existing capacity in the
country. NIDHI will serve as a common data repository for the Ministry of Tourism,
State Departments of Tourism and Industry; this will enable the Central and State
Governments to deliver better support and services including policies and
strategies for the tourism sector. As of December 31, 2020, 34,399
accommodation units have been registered on the portal.

The launch of several branding and marketing initiatives by the Government of

India such as ‘Incredible India!’ and ‘Athiti Devo Bhava’ has provided a focused
impetus to growth. The Indian Government has also released a fresh category of
visa - the medical visa or M-visa, to encourage medical tourism in the country.

The Government is working to achieve 1% share in world's international tourist

arrivals by 2020 and 2% share by 2025.

Post the pandemic crisis, the government plans to tap into regional tourism by
opening doors for South Asian country tourists.

In November 2021, the Ministry of Tourism signed a Memorandum of

Understanding (MoU) with Indian Railway Catering and Tourism Corporation to
strengthen hospitality and tourism industry. The ministry has also signed a MoU
with Easy My Trip, Cleartrip, Yatra.com, Make My Trip and Goibibo.

In November 2021, the Indian government planned a conference to boost film

tourism in the country with an aim to establish domestic spots as preferred filming
destinations. This move is expected to create jobs and boost tourism in the
country.

The Government is also making serious efforts to boost investment in the tourism
sector. In the hotel and tourism sector, 100% FDI (Foreign Direct Investment) is
allowed through the automatic route. A five-year tax holiday has been offered for
2-, 3- and 4-star category hotels located around UNESCO World Heritage sites
(except Delhi and Mumbai).

Government is planning to boost the tourism in India by leveraging on the

lighthouses in the country. 71 lighthouses have been identified in India which will
be developed as tourist spots. The lighthouses will feature museums, amphi-
theatres, open air theatres, cafeterias, children’s parks, eco-friendly cottages and
landscaping according to its capacity. India is often termed as the hotspot for bio-
diversity and its rich natural heritage is unparalleled in many ways. As of
December 2020, the country comprised ~104 national parks and 566 sanctuaries.

Ministry of Tourism has introduced the Incredible India Tourist Facilitator (IITF)
and Incredible India Tourist Guide (IITG) Certification Programme, aimed at
creating an online learning platform of well-trained tourist facilitators and guides
across the country. The IITF concept is aimed to promote micro-tourism, i.e.,
tourism in less explored areas of the country.

The future outlook of the Tourism & Hospitality sector looks on track with
pandemic easing out. India’s travel and tourism industry has huge growth
potential. The industry is also looking forward to the expansion of e-Visa scheme,
which is expected to double the tourist inflow in India. India's travel and tourism
industry has the potential to expand by 2.5% on the back of higher budgetary
allocation and low-cost healthcare facility according to a joint study conducted by
Assocham and Yes Bank.

1.4 COMPETITIVENESS OF TOURISM INDUSTRY

The 2019 edition of the Travel & Tourism Competitiveness Report features the
latest iteration of the Travel & Tourism Competitiveness Index (TTCI). Published
biennially, the TTCI benchmarks the T&T competitiveness of 140 economies and
measures “the set of factors and policies that enable the sustainable development
of the Travel & Tourism (T&T) sector, which in turn, contributes to the
development and competitiveness of a country.” For complete performance
results of the 2019 TTCI, see parts 1 and 2 of this report as well as the At-a-
Glance rankings table on page xiii. The index has been developed in the context
of the World Economic Forum’s Industry Programme for Aviation, Travel and
Tourism, as part of the Platform for Shaping the Future of Mobility. It is undertaken
in close collaboration with our data partners Bloom Consulting, STR Global, the
International Air Transport Association (IATA), the International Union for
Conservation of Nature (IUCN), the World Tourism Organization (UNWTO), and
the World Travel & Tourism Council (WTTC).
Benchmarking T&T Competitiveness The report provides a strategic
benchmarking tool for business and governments to develop the T&T sector. By
allowing cross-country comparison and benchmarking countries’ progress on the
drivers of T&T competitiveness, it informs policies and investment decisions
related to T&T business and industry development. The report provides unique
insight into the strengths and areas for development of each country to enhance
its industry competitiveness, and a platform for multistakeholder dialogue at the
country level to formulate appropriate policies and actions. It is comprised of four
subindexes, 14 pillars and 90 individual indicators, distributed among the different
pillars.
 2.1 INTRODUCTION OF COMPANY

About us

Dream My Trip Tourism is the most prominent Travel Company in India. We offer
a full range of travel-related services both Domestically and Internationally. Our
company's goal is to fulfil everyone's desire to travel the world by offering superior
services of your choice globally. Your safety is our top priority, and we are
available to you 24/7, wherever, at any time. We are providing comprehensive
travel related services, which include domestic and international flight ticketing,
hotel bookings, holiday's packages, bus ticketing, train ticketing, cab bookings and
many more with constant customer assistance.
2.2 OBJECTIVE OF THE COMPANY

To promote, stimulate and promote travel to the public. To work closely with
Airlines, other tourism suppliers and relevant government agencies to promote
tourism. To provide top quality consultancy services which maximise clients’
online booking and travel experience. To conduct our business according to the
highest level of ethics. To ensure that our clients get the best value, quality and
satisfaction from using our services. To maintain a management culture that is
action oriented, always flexible and never bureaucratic. To continue to train
ourselves and our travel advisor so that the service we give will be more and more
intellectually performed. To be the most efficient in everything that we do. Our
clients happiness when they have chosen to use our services is our genuine
concern.

VISION

Our company's vision is to become one stop travel solutions provider which aims
to continuously grow across borders, in products and services, and always putting
the customer's delight at first place. • Our goal is to become a trusted client
advisor, a company that can be counted on for insight, a commitment to work with
you in developing strategic business plans and tactics designed to give you the
best value addition and service, which can be availed of in the travel Industry.

MISSION

Our Mission is passionate to perform and deliver excellent quality service service
to our clients. Providing them unforgettable travel, enjoyable, guaranteed services
that exceed their expectations, with this Mission, we aim to earn the reputation as
"Your Preferred Travel Company".
COMPANY SERVICE

1.Tour operators

Traveling becomes much more enjoyable when a professional tour operator

conducts it. Therefore, ring the bells of DreamMyTrip Tourism India Pvt. Ltd. and
avail outstanding tour and travel services at shoestring charges. Ours is an
eminent name in the travel industry for operating several domestic as well as
international tours. As certified tour operators, we offer a range of exciting travel
packages to the tourists. The packages are inclusive of honeymoon holidays,
romantic holidays, family holidays, beach holidays, adventure tour, wildlife tour,
golden triangle tour, cruise holidays, and many more. Besides this, our team of
airline ticketing agents, rail ticketing agents, and passport/visa agents facilitate all
the ticketing requirements of the travelers.
2. Car & Bus Booking

When you rent a car, going somewhere far away becomes more thrilling and
simple. For a modest cost, tourists may view wonderful points of interest. You
should keep DreamMyTrip Tourism India Pvt. Ltd. in consideration if you wish to
follow their example. We are widely renowned for our provision of Car & Bus
Booking services. Making your trip as comfortable as possible is the goal of a
hired car or bus. If you need to go from one place to another, you always opt to
rent a cosy car. We maintain a sizable fleet of vehicles of various makes and
models. As a result of our cars' excellent maintenance and repairs, passengers
may travel in luxury.
3. Flight Booking

A well-known firm called DreamMyTrip Tourism India Pvt. Ltd. provides both
business and leisure travellers with the ability to book flights. The company is
based in Uttar Pradesh, and we provide round-the-clock service support to let you
travel in the chosen class whenever you want. The responsibility of interacting
with clients and planning trips according to their preferences falls to a team of
travel agents. We are a knowledgeable team of flight booking specialists with
years of expertise procuring multiple tickets for customers. We have received
professional training. Therefore, connect with us, explain your demands, and go
to your destination, whether it be domestic or abroad.
4. Passport & Visa Services

Dream My Trip Tourism India Pvt. Ltd. is an approved Passport & Visa Services
Agency. Our key services are new or renewal of passports with us instead of
waiting in line at the post office. Unassertive passport renewal online directions &
our capable experts will make it a stress-free procedure. We've formed a long-
term association with Embassies and Consulates around the world. We keep our
circumstances tension-free to follow and offer a free Document Pre-Check. Our
services comprise New Passport, Child Passport, Passport Renewal, Lost/Stolen
Passport, and Add Pages to Passport. Apart from this, we can support you to get
a visa in nearly every key country in the world.
5.Travel Insurance Services

Dream My Trip Tourism India Pvt. Ltd. offers the best travel insurance services in
India. Insurance means minimizing losses leading from future risks and Travel
insurance is a true testimony of that principle due to the fact it covers people from
the probable losses when they are travelling abroad wherein, they are bound to
experience some small or big mishaps due to the volatile nature of the travelling
environment and the lack of control on it. When a travel insurance plan has the
benefits of exclusive Travel and plans' like the ones offered by Dream My Trip
Tourism India Pvt. Ltd. then it becomes the best thing for the travellers having the
goal of a smooth and hassle-free travel experience.
6. Event Management

Our event management staff expertly plans social, professional, and advertising
events. We ensure that the audience is properly engaged through the events we
manage. We understand how important an event is to a brand's or organization's
success. If you choose us, we will convey your message clearly and assist you in
promoting your business or group. Everything is successfully organised by our
technical and logistical staff, and as a result, We are Trying to create a happy
experience for all.
7. Hotel Booking

You don't have to deal with the hassle of choosing hotels, checking their amenities
and determining the location. We can do it all at DreamMyTrip Tourism India Pvt.
Ltd. through our hotel booking services. Our team of experts help you to book
hotels successfully for all kinds of travellers. Each hotel that we offer are known
for their exemplary views, great hospitality, and budget stays. Luxury and
Budgeted Hotels, As Per Your Desire Having partnered with different best hotels
all across the world, we make the hotel booking process simple and quick, so you
don't have to wait to get a confirmed hotel booking. All you have to do is share
your contact information and desired amenities and location preferences and our
team will look after them with care.
DETAILED MODEL OF INFLUENCING OF CONSUMER BEHAVIUOR
3. COMPETITOR ANALYSIS

3.1 MAKE MY TRIP

MakeMyTrip Inc. is an Indian online travel organisation established in 2000.

Headquartered in Gurugram, Haryana, it facilitates online travel booking including flight
tickets, domestic and international holiday packages, hotel reservations, rail and transport
tickets, and so on. It has been perceived as one of India’s best travel portals. It has 65 retail
stores across 50 cities in India, alongside offices in New York and Sydney. As of 2016.
MakeMyTrip was established in the US in 2000 by Deep Kalra to cater to the travel needs
of NRI groups in the US. They began Indian operations in September 2005, offering flight
tickets on the web to travellers. Gradually, they started acting as an aggregator platform
for booking flight tickets by partnering with all the major Indian airline carriers and some
international ones. The organisation also began to concentrate on non-air business like
holiday packages and hotel bookings.

3.2 YATRA.COM

Yatra is an Indian online travel agency and a travel search engine based in Gurgaon,
Haryana, founded by Dhruv Shringi, Manish Amin and Sabina Chopra in August 2006. It
caters services to people like travel related information, pricing , availability, and
reservations for airlines, hotels, railways and buses. It also provides car rental services
across 5000 large cities and small rural areas throughout India. Yatra provides multi-
language customer services to its business and leisure travellers to provide cost effective
booking 24 hours and 365 days a year. It also provides hotel booking facility in over 2500
domestic hotels across 250 destinations in India. Besides, it has international tie-ups with
major consolidators for over 90,000 hotels across the world. Yatra.com has been awarded
the ‘Best Online Travel Agency’ award for the year 2008 by Galileo Express Travel
World.
3.3 CLEARTRIP

ClearTrip is an online traveling company, headquartered in Mumbai and was founded by

Stuart Crighton and Hrush Bhatt in 2006. It provides online booking service for flights
and train tickets, hotel reservations and domestic and international holiday packages. It
also provides a great travelling guide for all famous cities and hill stations across India in
its Activities segment. ClearTrip claims to earn 15-20% margin from its hotels and
activities businesses and 5-6% margin from the flights and railway booking. It holds 10%
market share of total online booking market. It provides several social media platforms to
collect feedback and improve products, provide troubleshooting, offer customer service.
ClearTrip has been awarded ‘Excellence in Travel Blogging - Company Operated Blog’
by SATTE Awards.
 4P – ANALYSIS

PRODUCT –

DreamMytrip Limited sells its product under 5 broad categories, and each of these serves
as separate product lines. It sells in different destination both within India and International
destination. It sells products that are highly differentiated, with various features offered to
customers that competitors don’t offer. Its products are perceived to be of higher quality.
Therefore customers are willing to pay a higher price for these.

PRICE –

DreamMytrip Limited sells its product at a higher price than competitors. This is because
it offers more features, and the high price makes up for these. It currently uses product
bundle pricing as well, where products are bundled together and sold at prices lower than
the total of individual items. It has fixed the prices of the final product. Channel members,
retailers and wholesalers buy the product at a lower price and earn through their own
margins.

PLACE

DreamMytrip sells its product through two marketing channels. The first is where it sells
directly to its customers through its online website. The second is where it sells to
wholesalers who then sell to retailers located all over the country and these then to its
customers. It has its products present on over 500 retailers throughout the country. It
follows an intensive marketing strategy where it tries to include its products on as many
retailers as possible. This ensures that its products are available to customers easily in
different parts of the country.

PROMOTION

DreamMytrip Limited uses multiple media channels to promote its products. It uses
traditional media which includes an advertisement on television and radio, beneficial due
to its large reach. It also uses online and social media advertising, which has over hundred
thousand likes or customers following these pages, are exposed to frequent content
uploaded by DreamMytrip. It undergoes various sales promotions taking part in various
trade exhibitions and events around the year. It uses a percentage of sales method to
determine the promotions budget for the year.
3.2 OBJECTIVES OF STUDY

The following can be said to be the major objectives of the study:-

➢ Identification of need and perspective requirement of the customers.

➢ Identification of corrective measures to be taken up by company to enhance
its business.
➢ Identification of areas of concern where company lacks promoting
customers perception.

3.3 NEED OF STUDY

I have chosen the topic “Dream My trip, India’s Online Travel Portal” in a
need to study the following points:-

➢ To understand the need of analyzing the customer’s perceptions of various

resource management organization.
➢ To access the industry’s progress through the customer’s perception point
of view of company.
➢ To understand the assessment of the company based on the survey
customer.
➢ To understand the psychology of market observers behind the customers
perceptions analyses of Dream My trip.
 REVIEW OF LITERATURE

Review of Literature on Measuring the Customer Experience in Online

Environments
Intuition and previous research suggest that creating a compelling online
environment for Web consumers will have numerous positive consequences for
commercial Web providers. Online executives note that creating a compelling
online experience for cyber customers is critical to creating competitive advantage
on the Internet. Yet, very little is known about the factors that make using the Web
a compelling experience for its users, and of the key consumer behaviour
outcomes of this compelling experience. Recently, the flow construct has been
proposed as important for understanding consumer behaviour on the World Wide
Web, and as a way of defining the nature of compelling online experience.
Although widely studied over the past 20 years, quantitative modelling efforts of
the flow construct have been neither systematic nor comprehensive. In large
parts, these efforts have been hampered by considerable confusion regarding the
exact conceptual definition of flow.

Review of literature on consumer behavior

In order to develop a framework for the study consumer behaviour it is helpful to

begin by considering the evolution of the field of consumer research and the
different paradigms of thought that have influenced the discipline. As described in
this article, a set of dimensions can be identified in the literature, which can be
used to characterize and differentiate the various perspectives on consumer
research. It is argued that consumer behaviour itself emerged as a distinct field of
study during the 1960s; and is characterized by two broad paradigms, the
positivist and the non-positivist. The positivist paradigm encompasses the
economic, behavioural, cognitive, motivational/trait/attitudinal, and situational
perspectives; these perspectives are referred to as the traditional perspectives as
they pre-date the development of the non- positivist paradigm. The positivist
paradigm, which is still the dominant paradigm, emphasizes the supremacy of
human reason and that there is a single, objective truth that can be discovered by
science. This paradigm regards the world as a rational and ordered place with a
clearly defined past, present, and future. The assumption of rationalism is
therefore fundamental to the traditional perspective.

Review of literature on consumer behavior

The topic of consumer behaviour is one of the massively studied topics by the
researchers and marketers in the past and still being studied. Researchers show
different reasons as to why consumer behaviour has been the topic of many
academics and researchers. One of the common views is that understanding
consumer behaviour has become a factor that has a direct impact on the overall
performance of the businesses (Kotler and Keller, 2012). Another view suggests
that understanding consumer behaviour has become crucial especially due to
fierce competition in retail industry in the UK and worldwide (Lancaster et al,
2002). This chapter will introduce some other areas of research background of
consumer behaviour addressing the works of researchers and marketers.
Moreover, consumer decision making process, in particular, five stages of
consumer decision making process will be discussed in detail.

Review of literature on consumer behavior

In Present Marketing Scenario, the Study of Consumer Behaviour has become

essential. Consumers are the kings of markets. Without consumers no business
organization can run. All the activities of the business concerns end with
consumers and consumer satisfaction. Customer behaviour study is based on
consumer buying behaviour, with the customer playing the three distinct roles of
user, payer and buyer. Consumer buying behaviour has become an integral part
of strategic market planning. In order to develop a framework for the study
consumer behaviour it is helpful to begin by considering the evolution of the field
of consumer research and the different paradigms of thought that have
influenced the discipline.
 PROJECT METHODOLOGY

5.1 INTRODUCTION

This page provides an outline of the project methodology used to answer the
research questions-the research approach, a description of primary data
collection process for the survey, secondary research, data analysis techniques
and limitations of the adopted research method.

5.2 INTERNSHIP PROJECT

I am working as a Business Development Associate in the DMT Tourism India

Pvt Ltd. The main work of this profile is to deal with the customers as well as
the business partners like cap providers, hotels, travelers and others. There is
also the task of selling the tour packages and other services and the Company
was provided the incentives of the sale. I have also sale the many tour packages
and some of them are as follows:
5.1 RESEARCH DESIGN

The topic for the research study is DreamMyTrip, India’s Travel Portal and

the nature of the topic is descriptive. Visual aids are used such as graphs,

charts to aid the reader in understanding the data distribution, offering a

better clarification and clear picture to understand the customer behavior

towards DreamMyTrip.

5.2 SAMPLE DESIGN

For the research study purpose, the purposive sampling has been selected.

Only the people who use the DreamMyTrip portal for booking their travel

plans are the respondents for this study. This was a viable sampling

technique since they underwent the company’s experience and can provide

the real data. The study also targeted people located in different parts of

Delhi region.

5.3 SOURCES OF DATA

For the study purpose, both primary and secondary data are used. The

primary data are collected through structured questionnaires distributed to

73 respondents whereas secondary data are collected from the reports

available on the Internet and newspapers. These data have been collected

to cover every aspect of the study.

5.5 STATISTICAL TOOL FOR DATA ANALYSIS

For analyzing the categorical data, a pie chart has been used. It shows the

percentage represented by each category. For testing of hypotheses Chi

Square Test has been used. Chi Square test is applied on two qualitative

variables from a single population. It is used to determine whether there isa

significant association between the two variables.

5.6 VALIDITY AND RELIABILITY

Validity is one of the main concerns with research. It refers to the extent to

which an instrument represents the factors under study. To achieve such

validity, the questionnaire included a variety of questions on the knowledge

of people on DreamMyTrip and consumer behavior. All the respondents

completed the questionnaire in the presence of the researcher. This was

done to prevent the respondents from giving questionnaires to other people

to complete on their behalf.

Reliability is the degree to which a research method produces stable and

consistent results. It can be ensured by minimizing observational error like

data collector bias. Data collector bias was minimized by the researcher

being the only one held responsible and managing the questionnaire. Pilot

testing was carried out by the researcher to identify flaws on the

questionnaire to reduce errors of measurement and test for consistency.

6. DATA ANALYSIS AND INTERPRETATION

6.1 DEMOGRAPHIC

Q. Age

Interpretation: - The evidence from the above pie chart shows that most of

the respondents fall in the age group of ‘Below 25’ with 27%.

Q. Gender

Interpretation: - The evidence from the above pie chart shows

that 53% users of DMT are males whereas 47% are females.
Q. For what purpose do you use the DreamMyTrip website?

Interpretation: - The evidence from the above pie chart shows that most of

the users of DMT use the portal for the purpose of ‘Vacations’.

Q. What kind of accommodation do you book on DMT?

Interpretation: - The evidence from the above pie chart shows that most of

the users of DMT book ‘Hotels’ for their stay purpose

 7. LIMITATIONS OF THE STUDY

● The research topic for the project is new and therefore, secondary data and

data collected from the internet has been used as a bird's eye view. The

research process may have been biased because the content of the source is

not authenticated as it is generally perceived.

● Research was confined to the city of Delhi only. The conclusion drawn may

not be up to mark as the responses are based on respondent’s level of

knowledge. So, as many as 73 respondents were surveyed.

● However, the primary data research process had little to offer on the current

market operations of the company and thus the researcher has relied upon the

secondary data for preparing questionnaires and to know the industry.

● Time barrier has always worked as a limitation to the research paper.

 8. CONCLUSION

DreamMyTrip is a truly unique company which changed the

course of the travel industry in the country. It provides the ease of

extending hassle-free tickets and travel booking to customers from

the comfort of their homes and offices without requiring to physically

stand in stressful and endless queues, giving this company the

competitive edge in its line of business.

DreamMyTrip is a good example of a Business to Consumer e-

business model. The customer could either use DreamMyTrip

website or call its call center to book air tickets, hotel rooms and

travel packages. There were 3 enabling components: technology,

people and process, and supplier relations.

The company also gave attention to the environment and issues of

Corporate Social Responsibility (CSR). It believes in operating as

a sustainable business enterprise with a view to serve the society.

It reflects how strategic human resource management can be

implemented to create business sustainability with the help of

people as drivers of organizational goals in a dynamic and

challenging business environment.

 9. BIBLIOGRAPHY

DreamMyTrip Tourism India Pvt. Ltd. - Flight Booking inNoida,Passport & Visa Services India

Technavio (2020) "Travel Services market in India 2020-2024 / Rise in

International Tourist Footfall to boost Growth / Technavio" .

Saxena , A . (2011) , "To evaluate consumer perceptions towards various

promotional offers" Retrieved form:

https://www.scribd.com/document/72521020/Project-Report-on-toEvaluate-Consumer-

Perceptions-to-Variou.

Panthangi . S . (2017) "Case Study on ClearTrip, Business Model,

Marketing, and competition is Indian travel sites market".

Wikipedia .

Retrieved from: https://en.m.wikipedia.org/wiki/MakeMyTrip

 2. APPENDICES

APPENDIX I: RESEARCH QUESTIONNAIRE

Question 1. Age of Below 25

● 25-35

● 36-45

● 46-55

● Above 5

Question 2. Gender

● Male

● Female

Question 3. Occupation

● Student

● Self-Employed

● Employee

● Unemployed
Question 4. Have you ever used the DreamMyTrip website?

● Yes

● No

Question 5. How do you become aware of DreamMyTrip.com?

● Television

● Print

● Internet

● Outdoors

Question 6. For what purpose do you use the DreamMyTrip website?

● Vacations

● Business travel plan

● Hotel reservation

● Air Tickets

Question 7. What kind of accommodation do you book on DMT?

● Hotels

● Private Apartment

● Resorts
Question 8. Are you?

● A deal hunter

● Early adopter (those inclined to adopt new things)

Question 9. What makes you prefer online travel booking with DMT?

● Short lead time for booking holidays

● Preference for pre-planned travel

● Specific needs (eg-dietary) because of social religious background

● No specific language problems

Question 10. Why DMT over other online travel portals?

● Empowers the travelers with rich information

● Offers travel superstore: buy multiple products across multiple brands

● Instant booking with real time purchase of all travel products

● Offers 24x7 customer service

Question 11. How is DMT positioned in your mind?

● Lowest air fare provider

● Online, one stop shop!

Question 12. Cancellation experience with DMT?

● Incorrect refund amount shown

● Unable to cancel through website or app

● Refund not processed within go time promise

● Cancellation charges not displayed

● Cash amount not credited

Question 13. Will you use the DreamMyTrip website again?

● Yes

● No

● Maybe