Assigned on: 23rd December (8 PM) AFD

SOUTHEAST UNIVERSITY
Southeast Business School
Midterm Assignment
Semester: Spring 2022

Section: 1
Program: Master of Business Administration
Course Code: MKT 670 Course Title: Brand Management
Deadline: 21st April, 2022 Full Marks: 30
Instructions and Information:
• Include a cover page stating your Full Name, ID, Course Code, Section, Email & Mobile Number.
• Answer each question from a fresh page.
• After the cover page, the assignment should be completed within 2 pages.
• Use MS Word for preparing this assignment.
• Submit the MS Word file by renaming the file with your ID number.

Answer all the questions below. 30 Marks

1. Let’s imagine you went to a shop to purchase some products. Suddenly you found some products
from the brand that has been assigned to you. This is a well-known brand and you remember certain
things about this brand as soon as you see it. Show me in a diagram the associations you can make
about this brand from your instant memory. What brand elements triggered these associations for
you? Discuss the usefulness of those elements briefly. Also, discuss positioning strategies being
implemented by this band that has been assigned to you. For this, just mention their target market,
competitions, POP, and POD.

Scoring Criteria

Content Plagiarism Penalty Deadline Penalty Total

30 Up to -8 Up to -4 30

---Best of Luck---

PLEASE FIND THE BRANDS ASSIGNED TO YOU ON THE NEXT PAGES

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Assigned on: 23rd December (8 PM) AFD

Student Name Student ID Assigned Brand

Atikur Rahman Sagar 2020210004081 All Time
Riasat Zaman 2021010001001 Chaka
Tasnia Nowshin Farook 2021010001009 Clear
Umme Saraban Tahura 2021010001013 Close Up
Md. Asadul Galib 2021010004020 Crest toothpaste
Asif Razzak 2021010004036 Dove
Newaz Azmiri Rumi 2021010004062 Drinko
Senthia Saleh 2021010004063 ENO
H. M. Rifat - Ul- Islam 2021010004097 Glow & Lovely
MD Adittay Ashraf 2021110002006 Gillette
Md. Shakib Israq 2021110002008 Head & Shoulders
Md Tasnim Ferdous 2021110002010 Will be given later
Abrar Kamal Muna 2021110004011 Ice Cool
Jahidul Islam 2021110004013 Will be given later
Abul Ahsan Abir 2021110004015 Jui
Arif Ahmad Sourav 2021110004017 Koko Crunch
Fatik Fahad 2021110004018 Kool
Md. Zahirul Islam 2021110004020 Lifebuoy
Injamamul Haq 2021110004023 Lux
Md. Rubayet Hasan Sourov 2021110004028 Maggi
Rifat Ara Islam 2021110004039 Magic
Fahim Zawad 2021110004041 Maltova
Mahibul Karim 2021110004045 Meril
Md.Mahabubur Rahman 2021110004077 Milo
Md. Ahad Mia 2021110004079 Mithai
Tasnimul Islam Ibon 2021110004084 Nescafe
Sara Hasin Sami 2021110004085 Nido
Md. Nasim 2021110004095 Olay
Md. Tuhidul Islam Rifat 2021210004037 Oral-B
Abdullah Al Noman 2021210004045 Pampers
Md. Imran Hasan 2021210004050 Pantene
Abu Bakar Siddque 2021210004058 Parachute
Sajib Kumar Shuvo 2021210004059 Pepsodent
Akramul Haque 2021210004066 Pond's

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Assigned on: 23rd December (8 PM) AFD

Fahim Mahmud 2021210004067 Pran Drinking Water

Md. Imran Hossain 2021210004076 Revive
Md. Arifuzzaman Sarkar 2021210004083 Rexona
Abdur Rahman 2021210004089 Sensodyne

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