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RESEARCH METHODS
Sample
Datawere gathered from AviationDaily,the majorindustry
publication,on competitive moves by 32 majorairlines,
those noted by the Departmentof Transportationas having
annualoperatingrevenues of $100 millionor more, for the
post-deregulationyears of 1979 to 1986.
AviationDaily,a 50-year-oldindustryjournal,offered com-
plete and detailed informationon airlinecompetition.The
journalaims at objectivelyreportingairlines'announcements
and actions, which minimizesany concerns over post hoc
rationalizationof competitive moves and bias toward cover-
ing only certainairlines'activities.An extensive survey of 57
senior airlineexecutives and industryexperts (e.g., consult-
ants and analysts) indicatedthat the respondents considered
AviationDailycomprehensive,accurate, and a significant
source of informationfor the airlinesthemselves.
The method used in collectingthe data was similarto Miller
and Friesen's (1977), which has been labeled "structured
content analysis"(Jauch,Osborn,and Martin,1980). The
methodology is unique in that competitive interactionsof
sample firms were directlyidentifiedfrom an extensive re-
view of publicinformation.A specially designed, structured
coding schedule was used to performthe content analysis.
Dependent Variables
A competitive move has the potentialeffect of acquiringri-
vals' marketshares or reducingtheir anticipatedreturns.To
identifysuch moves, an extensive review of every issue of
AviationDailywas undertakento discover all of the competi-
tive moves in this industry,such as promotionalactivities or
marketexpansions, as suggested by Levine (1987). To iden-
tify the actions that met with responses, a researcherthen
identifiedall entries in AviationDailythat were responses by
searching for the following key words: "in respondingto,"
"following,""match,""underpressure of," or other words
that indicateda move was a response to a competitor's ac-
669/ASQ, December 1996
RESULTS
Descriptivestattisics and correlationcoefficients for all vari-
ables are presented in Table 1.
673/ASQ, December 1996
C LO 0lt mCD
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Competitive Behaviors
Table2 presents GLSregression results, with action charac-
teristics as the dependent variables.Turningto the top man-
agement team heterogeneityvariables,the results for action
propensitygenerallysupportedproposition1. Both education
heterogeneityand tenure heterogeneity were significantly
positivelyrelatedto action propensity.
Table 2
Regression Results of Top Management Team Characteristicsand Control Variables on
Action Characteristics*
Action Characteristics
Execution
Variable Propensity Significance Noteworthiness Scope speed
*p < .10; *-p < .05; Up < .01; ....p < .001.
* Because generalized-least-squares regressionequationscorrectedfor serialcorrelationare used, R2statistics are not
reported.Standardizedregressioncoefficientsare listed,with standarderrorsin parentheses. Because no systematic
patternexisted, the statistics for the dummyvariablesfor the years 1980-86 are not shown.
Table3
Regression Results of Top Management Team Characteristicsand Control Variables on
Response Characteristics*
Response Characteristics
Generation Execution
Variable Propensity Noteworthiness Scope speed speed
Functional heterogeneity - .015--- .184-- .032-- - .542--- - .322--
(.006) (.089) (.015) (.180) (.159)
Educationalbackground
heterogeneity - .054-- .154 .125 - .245- - .025--
(.027) (.649) (.632) (.146) (.012)
Tenure heterogeneity - .155-- - .045 .342- - .386-- - .132
(.079) (.371) (.182) (.192) (.449)
Firm size .664---- -.123 -.320-- .465000 -.524----
(.154) (.554) (.150) (.156) (.075)
Slack (E/LTD) - .214---- .132 .234 .3620 - .213
(.041) (.848) (.944) (.211) (.792)
Slack (CA/CL) -.012---- -.032 -.222 .186 .211
(.002) (.250) (1.325) (.577) (1.078)
Slack (Profit) - .063--- .244 .086 - .285-- - .233-
(.025) (.911) (.641) (.143) (.138)
TMTsize -.126--- -.034 -.081 .225 -.053
(.042) (.152) (.365) (.762) (.792)
Average education .204-- - .122 - .323 - .153 .053
(.081) (.494) (1.597) (.706) (.782)
Average tenure .144---- -.243 -.224 53400 .124
(.032) (1.066) (.885) (.265) (.712)
N 139 286 286 263 263
F 723 484 155 401 112
*p < .10; *p < .05; ..e p < .01; .... p < .001.
* Because generalized-least-squares regressionequationscorrectedfor serialcorrelationare used, R2statistics are not
reported.Standardizedregressioncoefficientsare listed,with standarderrorsin parentheses. Because no systematic
patternexisted, the statistics for the dummyvariablesfor the years 1980-86 are not shown.
Table4
Regression Results of Top Management Team Characteristics and
Control Variables on Performance*
Growth in Growth in
Variable market share profits
Functionalheterogeneity .332---- .623.
(.042) (.298)
Educationalbackground
heterogeneity .064-- .3230
(.029) (.150)
Tenureheterogeneity .093- .3230
(.058) (.095)
Firm size .232 -.312.
(.594) (.142)
Slack(E/LTD) .144 .332
(.561) (1.389)
Slack(CA/CL) .561-- .084
(.224) (.334)
Slack(Profit) .524- .124
(.280) (.541)
Previousyear's performance
(growth in market share or profit) -.052-- -.134
(.025) (.492)
TMT size .353 -.212
(1.272) (.721)
Averageeducation .230-- .454-
(.115) (.252)
Averagetenure .083 .304
(.342) (1.492)
N 139 138
F 54 43
p < .10; *-p < .05; *--p < .01; *---p < .001.
* Because generalized-least-squares regressionequationscorrectedfor serial
correlationare used, R2statistics are not reported.Standardizedregression
coefficientsare listed,with standarderrorsin parentheses. Because no sys-
tematic patternexisted, the statistics for the dummyvariablesfor the years
1980-86 are not shown.
DISCUSSION
Both longstandingtheory (Schumpeter,1950) and more re-
cent empiricalevidence (e.g., Chen and MacMillan,1992)
indicatethat firm performancedepends greatly on the on-
going competitive behaviorsof the firm and its adversaries.
It is thus importantto improveunderstandingof the determi-
nants of those behaviors.This paper complements previous
work emphasizingthe environmentaland organizationalde-
terminantsof firms' microcompetitivebehaviorby incorporat-
ing the compositionof the top management team as an im-
portantinfluence in such outcomes. Seeking to explore in
depth the effects of one centrallyimportantupper-echelon
construct,top management team heterogeneity, we found
broadand significantassociations with both the firm's com-
petitive behaviorsand performance.
*678/ASQ,December 1996
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