Table of contents

 Product description
 Pricing Policy
Marketing Cost
 Promotional Tools
Production Cost
 Tools, Machinery, and Equipment Requirement(direct material)
 Raw Materials and Supplies Requirement(direct material)
 Direct labor
 Indirect labor
 Overhead Costs Utilities ,Indirect Material Cost ,Land and Building
 Total Production Cost
 Total Project Cost (Estimated Capital )1 month operation
 Organizational structure

Pricing
Variable Description

1. Price range

2. Basis of pricing Cost plus mark up

3. Mode of payment Cash Basis

Marketing Cost

Promotional Tools Details Budget

Social Media The business will be promoted on the social media sites
of each owner. Also, the business will have its own social
(donation)
media sites that will contain all the information, details,
and updates of the products and business.

Flyers/ Tarpaulins These tarps are often hung in public areas, such as on the
sides of buildings or on fences, to attract the attention of
Php 150
passers-by. Using tarpaulin advertisements to promote
their products or services to a wider audience.

Total Php 150.00

Production Cost

Tools, Machinery, and Equipment Requirement

Item Quantity Unit Price (Php) Total Cost (Php)

Total
 Raw Materials and Supplies Requirement

Quantity per Unit Cost

Item Total cost per production
Production
(Php)

Total

Direct labor

Position Number Wage Total Cost Monthly Cost

(Php/day) (Php/day) (Php)

Head Cook 1

Cook 1

Total 2
 Indirect Labor

Position Number Wage Total Cost Monthly Cost

(Php/day) (Php/day) (Php)

Salesperson 1

Project Manager 1

Cashier 1

Total 3

Overhead Costs

Utilities
Item Quantity (per Total Monthly Cost Annual Cost (Php)
cycle/month) (Php)

Electricity (kwh) 20
Water (cc) 15

Total
 Indirect Material Cost

Item Quantity/ Unit Cost Total Cost per Month or Per Annual Total Cost
(Php) Cycle (Php) (Php)
Month

Dishwashing 1 30 30 360
liquid

Total

Land and Building

Item Quantity Monthly Cost (Php)

Food Stall
Rental

Total

Estimated Manufacturing Overhead

Manufacturing Overhead Month 1

(Estimated )Transportation Expense

Utility Expense
Indirect Material Cost

Land & Building rental

Total

Production Cost
Item Month 1

Direct Material

Direct Labor

Indirect Labor

Manufacturing Overhead

Total

Total Project Cost

Items Amount

Fixed Asset

Working Capital (1 Month Production)

Contingency Cost (10% of the Fixed Asset)

Total Cost

Estimated Capital =
 Organizational structure
Designation Personnel

Project Manager

Cashier

Salesperson

Head Cook

Cook

Promotion
Advertising
 Online Platform – Making a facebook page where customers can view
our products and order online

Place of Distribution
Variable JMC Food Express Packed Meals
Geographic Market VSU Premises
Reasons for the choice It is more convenient for the students,
faculty and staff which are our target
customers.
Methods of Distribution Special delivery and purchasing it
directly from our stall

Product description
 Variable Description

Product Name JMC Food Express Packed Meals

Uses Convenient, affordable food product

Packaging Paper bowl with lid

Product Position A food packed meal food that is unique, convenient, affordable and
sustainable.