This action might not be possible to undo. Are you sure you want to continue?
t h e i n t e r n at i o n a l M aG a Z i n e F o r B Us i n e s s e X e C U t i V e s
W W W. g l o b a l v i s i o N M a g a z i N e . C o M
a u g u s t/ s e p t e M b e r 2 0 0 8
$ 4.50 £ 3.00 €4.50
NelsoN MaNdela Celebrates NiNety years ! Celluloid Celebrities iN CaNNes leoN H. sullivaN suMMit report defiNiNg defeNCe iN WasHiNgtoN dC Motor raCiNg iN MoNaCo Paul sMith defiNitive desigNer iNtervieW WitH JaCoB ZuMa ZiMBaBwe hotels shoppinG airlines
g lo Bal Pe rsP eC t ive s | MoN aCo g r aNd pr iX 2008
glo Bal P ersP eC t i v e s | Mo NaCo g ra Nd p riX 20 0 8
Je t-s e t t r aVels :
The Monaco Grand Prix 2008 in review
imagine a sport with a viewership world-wide in excess of 350 million per event, where top teams spend in excess of $200 million merely to compete and the stars are paid salaries near $50 million. surprisingly the sport is not an american creation, but rather formula one Motorsport led by British master of ceremonies Bernie ecclestone. whilst the business costs of participating are astounding, the risks undertaken by drivers driving at speeds of up to 200 mph around tight race tracks are amazing, and it is a testament to the sport that although tragedies do occur, that are few and far between.
• The budgets are quickly eaten up. A decade ago saw tyre costs as being near $1 million per season, wind tunnel testing for aerodynamic purposes can cost a team around $50 million per year. All considerable money. • Teams make up the difference through generating advertising revenues. For many years tobacco sponsorship has formed a major component of advertising for companies which is changing following increasing legislation in Europe and North America. Drivers uniforms
and helmets are covered by logos for sponsors which have a substantial cost attached. However, for the jet-set crowd the race although the centre pie provides a two hour distraction from the seemingly endless array of parties occurring in hotels and yachts across the marina. • Benetton impressario Flavio Briatori’s Billionaire Club was open in the Fairmont Hotel for the weekend and hosted high net worth partiers and the odd celebrity such as Jay-Z and
Beyonce. Yacht parties such as The Indian Empress commanded the attention of the young and beautiful into the early hours as DJ David Morales spun disks with beautiful dancers performing inside cages above the audience. • Come Monday the Principality returns to normal, crash barriers gone and hotels emptying for the flights elsewhere in Europe or from Nice across the Atlantic to New York, recovering for another year.
froM left to rigHt: left page: HigH speed pitstop WHere raCiNg Cars CHaNge tyres aNd are refuelled, ofteN iN less tHaN 10 seCoNds, rigHt page: overlooKiNg tHe priNCipality of MoNaCo, ferrari driver pHilippe Massa displayed oN large sCreeN over tHe Harbour, Cars raCiNg up Hill after turN 1 toWards tHe Hotel de paris aNd CasiNo.
by Jeffr ey b r adfor d
the highlight of the formula one calendar is undoubtedly the worldfamous street circuit in the principality of Monaco on the south of france which held its first grand prix in 1929. the circuit itself takes the driver around the essential landmarks of the small city-state. uphill to the Hotel de paris, Casino, the tunnel complex, the marina and chicanes around the swimming pool, then the super-fast start finish straight. then do it all again some seventy-eight times to find the winner. the event has become a key event in the jet-set calendar and an impressive networking opportunity to meet leaders from the commercial and celebrity worlds. the race (qualifying held on saturday, the actual race on sunday) leads to many of the streets being closed in the small principality making selection of a haunt to observe the race critical. globalvision watched the event from a vantage point on turn one (st. devote) where you could see the cars race uphill to Casino and also handle the chicane
following the tunnel complex. others observed the race from their vantage point on a yacht, corporate hospitality or their penthouse overlooking the track. the race is always eventful and renowned as a ‘car breaker’ – the stresses and strains on these state-of-the-art racing cars sometimes overstress the engineering limits of the components. Weather also plays a role – sometimes sunny, but by the Mediterranean coast, a risk of short sharp rain showers. the weather conditions play a major role in the key strategic question of when to pit stop for fuel and tyres, plus which type of tyres to employ. the 2008 race saw sunshine, rain and excitement aplenty. ferrari was successful
in winning the first two start places with lewis Hamilton of Mclaren Mercedes on the second row. following the stately parade of rainbow coloured vehicles through the parade lap the start saw a rapid effort by Hamilton to overtake the rival cars of ferrari and establish a dominance over the race despite variable weather – heavy rain, drizzle, sun – to win the Monaco grand prix. from our vantage point in the luxury yacht charter company, edminston’s rooms we could see, hear and enjoy the power, excitement and grandeur of the Monaco environment from an ideal spot. for the competing teams it was simply another exercise in engineering, teamwork and
logistics. as the cars were racing around the track many had already started planning the move of team members and equipment to the next stop on the global whirlwind, Montreal Canada. the costs of competing at the top level of formula one are less than clear, though likely the most expensive sport in the world. fia, the organisation behind formula one has mooted a budget cap of $150 million per season (approximately $10 million per race) to enable teams to compete. unofficial rumours place the budget of ferrari as being around $500 million in recent years though trumped by toyota spending a reputed $700 million.
GLO BAL V I SI O N MAGA ZI N E | 1 5
1 4 | G LO BAL V ISION MAGA ZINE