Professional Documents
Culture Documents
As you can see, I’ve attached a crisp, new dollar bill to the top of this letter.
1. I have something extremely important to tell you and, with all the junk we get in the
mail, I needed some way to make sure I caught your attention.
2. And… since what I have to share with you is about making money, I thought the
dollar bill would be an appropriate “eye catcher”.
I have a high converting offer that would be a perfect match for your customers. Here’s
what it’s all about:
<Fill in all the details here, including conversion %, affiliate commissions, etc.>
I’ll give you a call next week to follow up and answer any questions.
Sincerely,
Your name
P.S. One more thing about the dollar bill… Feel free to do whatever you want with it.
You can treat yourself to a cup of coffee or a donut, or whatever kind of “goodies” you
like… but what I hope you’ll do is frame it. That way every time you look at it you can
say, “That was the first dollar I ever made because of my association with <insert your
name>… and since then I’ve made millions more!”