STEVE MANNENBACH

Founder & CEO

Mobile: 503-551-8690
Email: steve@getMIB.com
Website: www.getMIB.com

MARKETING CASE STUDY

• INDUSTRY: MORTGAGE

• COMPANY: GENEVA FINANCIAL

• CLIENT: BRETON MACDONALD

• POSITION: BRANCH MANAGER

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• BRANCH NAME: THE MONEY GROUP

• NO. OF LOAN OFFICERS: 10

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MARKETING RESULTS:
BRETON MACDONALD – THE MONEY GROUP
DATES: May 31st – September 9th, 2021

1. LEAD TYPE: VA Loans

2. TOTAL AD SPEND: $41,912.30
3. NUMBER OF LEADS: 1,967
4. AVG. COST-PER-LEAD (CPL): $21.31
5. AVG. LEADS PER DAY: 20
6. AVG. APPLICATIONS PER DAY: 3

DATES: August 1st – August 31st

1. LEAD TYPE: VA Loans

2. TOTAL AD SPEND: $6,775.69
3. NUMBER OF LEADS: 576
4. AVG. COST-PER-LEAD (CPL): $11.76
5. AVG. LEADS PER DAY: 20
6. AVG. APPLICATIONS PER DAY: 3

We started running VA mortgage leads for “The Money Group” on May 31st, 2021, and we’re still generating VA Loan
leads for Breton Macdonald’s branch through today, September 8th, 2021. Our June mortgage leads allowed “The
Money Group” to move up in the Geneva Branch National Rankings from 5th place in July to 1st place in August (see
above). In August 2021, we were able to drop the cost-per-lead (CPL) down to only $11.76, which typically occurs over
time as we continue to test more ads for our clients.
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FACEBOOK AD ACCOUNT SCREENSHOTS

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FACEBOOK AD EXAMPLES
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SAMPLE VA REFINANCE LEADS

NAME CREDIT STREET ADDRESS CITY STATE ZIP GOAL RATE PROP TYPE HOME VALUE LOAN AMOUNT VA STATUS
Fair 11302 Sandstone
Daniel Almanza (580 - 620) Canyon Dr Humble TX 77396 Pull Cash Out 4.250% Single Family $200,000.00 $200,000.00 Veteran (10%+ Dis.)
Good
Edward Trzupek (680 - 740) 740 N Wheeler Ave Griffith IN 46319 Pull Cash Out 3.250% Single Family $220,000.00 $170,000.00 Veteran (10%+ Dis.)
Average
William Smith III (620 - 680) 3007 Bowdoin Pl Bradenton FL 34207 Pull Cash Out 12.000% Single Family $220,000.00 $230,000.00 Veteran (10%+ Dis.)
Excellent
Richard Hills (740+) 115 Devin Dr Georgetown KY 40324 Shorter Term 3.250% Single Family $250,000.00 $170,000.00 Veteran (10%+ Dis.)
Average
Dwayne Lawson (620 - 680) 100 Polo Ct Warner Robins GA 31088 Shorter Term 3.750% Single Family $260,000.00 $220,000.00 Veteran (10%+ Dis.)
Average 141 Treasure Palm Panama City
Ronald Shy (620 - 680) Dr Beach FL 32408 Pull Cash Out 3.750% Single Family $370,000.00 $270,000.00 Veteran (10%+ Dis.)
Excellent
William Ewen (740+) 143 Corona Drive Milford CT 06460 Pull Cash Out 3.125% Single Family $400,000.00 $220,000.00 Veteran (10%+ Dis.)
Average
William Canty (620 - 680) 10420 12th Ave East Tacoma WA 98445 Pull Cash Out 3.750% Single Family $400,000.00 $110,000.00 Veteran (No Dis.)
Good 3651 Country Club
John Walker (680 - 740) Dr Long Beach CA 89139 Lower Rate 3.750% Single Family $400,000.00 $240,000.00 Reserves
Average
David Sheeley (620 - 680) 20 ALLEN LN. Omak WA 98841 Pull Cash Out 4.750% Single Family $400,000.00 $300,000.00 Veteran (No Dis.)
Fair 23670 Canyon
Julius Delapena (580 - 620) Heights Dr Menifee CA 92587 Pull Cash Out 3.125% Single Family $480,000.00 $340,000.00 Veteran (10%+ Dis.)
Fair
Semu Noa (580 - 620) 233 E 184th St Carson CA 90746 Pull Cash Out 3.000% Single Family $580,000.00 $150,000.00 Veteran (No Dis.)
Excellent
James Portale (740+) 11 bluebeard Waretown NJ 08758 Lower Rate 3.500% Single Family $930,000.00 $460,000.00 Veteran (No Dis.)
Excellent
Tommy Caballero (740+) 230 Fruitvale Rd Vacaville CA 95688 Pull Cash Out 3.750% Single Family $1,060,000.00 $730,000.00 Veteran (10%+ Dis.)
Good
Jose Ladrido (680 - 740) 12976 Amaranth St San Diego CA 92129 Lower Rate 3.625% Single Family $1,100,000.00 $500,000.00 Veteran (10%+ Dis.)
Excellent
Auomanu liupaogo (740+) 225 Sierrawood Ave Hayward CA 94544 Lower Rate 5.000% Single Family $1,200,000.00 $590,000.00 Veteran (10%+ Dis.)

***Note: Borrower phone numbers, email addresses, and date of births have been removed from this table.
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SAMPLE EMAIL NOTIFICATION

ABOUT OUR FOUNDER
Hi, I'm Steve Mannenbach.

I’m 37 years-old.

I live in Scottsdale, Arizona.

I'm a former D-1 baseball player.

I enjoy playing Men's League Softball and hitting the slopes on my snowboard from time-to-
time.

I have three degrees: 1) J.D., Intellectual Property Law, 2) M.B.A., Finance & Entrepreneurship,
and 3) B.A., Political Science

I'm currently starting my own Mortgage Brokerage, ZOOM LOANS LLC, and I'm the Owner of STEVE MANNENBACH
getMIB.com.
Founder & CEO
I've been doing online marketing since 2008, but I've been primarily focused on mortgage,
hard money, and private money lead generation since 2016. Mobile: 503-551-8690

I've served over 100 mortgage loan originators, branch managers, brokers, and lending Email: steve@getMIB.com
companies since I first got into online marketing. Website: www.getMIB.com
I've spent over $1 million on advertisements for various lenders across the United States to NMLS #1831233
generate mortgage, hard money, and private money leads.

If you're looking to get more leads for your mortgage, hard money, or private money lending
business, then you're in the right place!

I've run hundreds of ad campaigns for lenders, and it would be my pleasure to help you grow
your lending business.

Go to my home page to read about the results I've been able to obtain for my mortgage
branch as well as for other loan originators, brokers, and branch managers.

Thanks for reading this case study and let's get to work!

Steve Mannenbach