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  • Culturaltypes The Lewis Model

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    Grace Lugo Gracia
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    This document presents the Lewis model of cultural types which categorizes countries into three types - linear-active, multi-active, and reactive - based on their communication and decision-making styles. Linear-active cultures like Germany and Switzerland are cool, factual, and decisive. Multi-active cultures like Italy and Spain are warm, emotional, loquacious, and impulsive. Reactive cultures such as Vietnam and China are courteous, amiable, accommodating, compromise seekers, and good listeners.

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    This document presents the Lewis model of cultural types which categorizes countries into three types - linear-active, multi-active, and reactive - based on their communication and decision-making styles. Linear-active cultures like Germany and Switzerland are cool, factual, and decisive. Multi-active cultures like Italy and Spain are warm, emotional, loquacious, and impulsive. Reactive cultures such as Vietnam and China are courteous, amiable, accommodating, compromise seekers, and good listeners.

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    50 views1 page

    Culturaltypes The Lewis Model

    Uploaded by

    Grace Lugo Gracia
    This document presents the Lewis model of cultural types which categorizes countries into three types - linear-active, multi-active, and reactive - based on their communication and decision-making styles. Linear-active cultures like Germany and Switzerland are cool, factual, and decisive. Multi-active cultures like Italy and Spain are warm, emotional, loquacious, and impulsive. Reactive cultures such as Vietnam and China are courteous, amiable, accommodating, compromise seekers, and good listeners.

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    Cultural Types: The Lewis Model

    Italy, Spain MULTI- Mexico, Colombia


    Brazil, Venezuela ACTIVE Peru, Bolivia Linear-active,
    milti-active,
    Portugal, Greece Angola, Nigeria
    Chile, Algeria Sudan, Senegal reactive variations

    Russia, Slovakia Saudi Arabia


    Croatia, Romania Iraq, U.A.E.

    France, Poland Bulgaria


    Hungary, Lithuania Turkey, Iran

    Belgium, Israel India


    South Africa Key: Pakistan

    Denmark, Ireland blue = linear-active - cool, factual Indonesia, Malaysia


    Australia decisive planners Philippines
    Netherlands, Austria red = multi-active - warm, emotional, Korea
    Czech Republic loquacious, impulsive Thailand
    Slovenia
    yellow = reactive - courteous, amiable,
    accommodating, compromiser, China
    USA, Norway
    good listener
    Germany
    LINEAR-
    Switzerland REACTIVE Vietnam
    ACTIVE
    Luxembourg
    U.K. Sweden Finland Canada Singapore Taiwan Japan
    Latvia Estonia Hong Kong

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