A PROJECT REPORT

ON
Submitted in Partial fulfillment of the requirement For the
award of the degree
BACHELOR OF BUSINESS ADMINISTRATION
SESSION 2022-2023

DR. Pravin Kumar Agrawal Name: Piyush Srivastava

Assistant Professor Roll No.:
CSJMA21001952768
Batch No.: BBA (IV SEM.
SEC. B)

SCHOOL OF BUSINESS MANAGEMENT C.S.J.M

UNIVERSITY KANPUR
 Acknowledgement

My sincere effort have made me to accomplish this task of

completing this project I have taken effort in this project However
it wouldn’t be possible without The kind support and help of my
individuals. I would like to express my sincere gratitude to Dr.
Pravin Kumar Agrawal and the college for providing me his facility
is required for this project. I am highly debited to My project
teacher Dr. Pravin Kumar Agrawal for his valuable guidance and
which has promoted my efforts all the stages of this project Thanks
and appreciation Go to my classmates Pears in developing my
project and to the people who are willingly helped me out with
their abilities. Finally, words Are not sufficient to express my
gratitude to my family members for supporting me without their
encouragement and Support I would Have not reached to this
stage.
 Student Declaration
I, Piyush Srivatstava student of BBA of School of Business
Management, Chatrapati Shahu Ji Maharaj University, Kanpur,
Uttar Pradesh ,hereby declare that the project report on
“CONSUMER BUYING BEHAVIOUR TOWARDS JBL " at is an original
and authenticated work done by me.

I further declare that it has not been submitted elsewhere by any

other person in any of the institutes for the award of any degree or
diploma.
 LIST OF CONTENTS
1- Executive summary
2- Acknowledgement
3- Students Declaration
4- Introduction to study
5- Review of literature
6- research methodology
7- Data Analysis and findings
8- Conclusion
9- Recommendation
10- Annexure

Bibliography

Copy of Questionnaire
 Executive Summary: JBL Speakers
JBL is a renowned audio equipment company known for its high-
quality speakers. This executive summary provides an overview of
JBL's speaker products, highlighting their key features, market
positioning, and customer satisfaction.

JBL offers a wide range of speaker products, including portable

speakers, home audio systems, and car audio systems. Their
portable speakers are designed for on-the-go use, providing users
with excellent sound quality and portability. The home audio
systems offer immersive audio experiences for home
entertainment, while the car audio systems deliver exceptional
sound performance in vehicles.

JBL speakers are highly regarded for their superior sound quality
and innovative features. The company emphasizes technological
advancements, incorporating cutting-edge technologies such as
Bluetooth connectivity, voice control integration, and waterproof
designs in their speakers. These features cater to the needs of
diverse customer segments and enhance the overall user
experience.
The brand reputation of JBL plays a significant role in its market
positioning. JBL has established itself as a trusted name in the
audio industry, known for its commitment to delivering high-
fidelity sound and durable products. Customers often choose JBL
speakers based on the brand's credibility, which is built on years of
expertise and a track record of producing top-notch audio
equipment.

Customer satisfaction is a key aspect of JBL's success. The company

consistently receives positive feedback for the quality of its
speakers. Customers appreciate the clarity, depth, and richness of
sound that JBL speakers provide. The company's commitment to
customer support and prompt resolution of any issues further
contributes to customer satisfaction.

In terms of pricing, JBL speakers are positioned competitively

within the market. While they may be priced slightly higher than
some entry-level options, customers recognize the value for money
in terms of the overall sound quality, durability, and features
offered by JBL speakers.
JBL employs various marketing channels to promote its speakers.
These include TV commercials, online advertisements, social media
platforms, and in-store displays. The company's marketing efforts
effectively reach a wide audience, creating awareness and
generating interest in JBL's speaker products.

In conclusion, JBL is a leading player in the audio equipment

industry, offering a diverse range of speakers that cater to different
consumer needs. With their emphasis on sound quality, innovative
features, and customer satisfaction, JBL speakers continue to be
highly regarded by audio enthusiasts and casual users alike.
 Introduction to JBL:
JBL is a renowned audio equipment company that has made a
significant impact in the industry for over seven decades. With a
rich history rooted in innovation and a commitment to delivering
superior sound quality, JBL has established itself as a trusted brand
among music enthusiasts, professionals, and consumers
worldwide.

Founded in 1946 by James Bullough Lansing, JBL has continually

pushed the boundaries of audio technology. The company initially
gained recognition for its pioneering work in loudspeaker design,
introducing advancements that revolutionized the way sound is
reproduced. JBL's relentless pursuit of excellence led to the
development of industry-leading technologies and the creation of
iconic products that have left a lasting impact on the audio
landscape.

JBL's product portfolio encompasses a wide range of audio

solutions, including speakers, headphones, home audio systems,
car audio systems, and professional audio equipment. Whether it's
experiencing immersive sound at home, enjoying music on the go,
or setting up professional audio setups for concerts and events, JBL
offers a diverse lineup of products tailored to meet various needs
and preferences.
One of the hallmarks of JBL is its unwavering focus on sound
quality. JBL engineers and designers strive to deliver an authentic
and immersive audio experience, ensuring that every note, beat,
and nuance is faithfully reproduced. The company's commitment to
sound excellence has earned it a loyal following among audiophiles,
musicians, and music lovers alike.

Beyond sound quality, JBL products are known for their innovative
features and cutting-edge technologies. From wireless connectivity
options like Bluetooth and Wi-Fi to voice control integration and
waterproof designs, JBL consistently incorporates the latest
advancements into their products. This dedication to innovation
ensures that customers have access to state-of-the-art audio
solutions that enhance their enjoyment of music, movies, and other
forms of media.

JBL's reputation as a leading audio brand extends beyond its

products. The company has established itself as a trusted name in
the industry through its commitment to customer satisfaction and
support. JBL's responsive customer service, warranty programs,
and a global network of authorized service centers reflect its
dedication to ensuring a positive ownership experience for
customers.
With a strong presence in the market and a wide range of products
catering to various consumer segments, JBL continues to shape the
audio industry. Whether it's a professional setting, a living room, or
an outdoor adventure, JBL aims to provide the perfect audio
solution for every occasion, empowering individuals to connect
with their favorite music and entertainment in an immersive and
impactful way.

Overall, JBL's legacy of innovation, commitment to sound quality,

and dedication to customer satisfaction have solidified its position
as a leading audio equipment company. As technology evolves and
consumer preferences change, JBL remains at the forefront, driving
the audio industry forward and continuing to redefine the way we
experience sound.
 JBL Speaker Summary:

JBL speakers are well received in the audio industry for their
superior sound, innovative features and reliability. With a wide
variety of speaker products to suit different needs and preferences,
JBL has become a trusted name among professionals, audiophiles
and everyday consumers.

The essence of JBL speakers is their superior sound. The company's

commitment to delivering rich, immersive sound is evident in the
clarity, depth and balance of the sound produced by its speakers.
Whether it's the powerful bass of a portable Bluetooth speaker or
the clear and detailed mids of a home audio system, JBL speakers
deliver consistently outstanding sound.

Innovation is at the heart of the JBL speaker range. The company is

setting new business standards by incorporating the latest
technology and features into its products. From wireless
connectivity options such as Bluetooth and Wi-Fi to integrated
volume control and rugged, waterproof designs, JBL ensures its
speakers can meet the varying needs of customers.
JBL offers a wide variety of speaker products to suit a variety of
settings and applications. Its portable speakers are designed for
mobile use and offer users the convenience of high quality sound in
a compact and portable format.

For home music lovers, JBL has a powerful lineup of home theater
systems and wireless speakers that can transform any space into a
beautiful space. In addition, the JBL car audio system provides
better sound to enhance the driving experience.

Customer satisfaction is a top priority for JBL, a company known

for reliable products and excellent customer service. JBL's
commitment to quickly resolving issues and providing assistance
when needed helps customers share the perfect ownership
experience.

In terms of the market, JBL speakers are competitively priced,

striking a balance between quality and price.

Customers appreciate value for money for the best experience,

durability and innovative features that JBL speakers have to offer.

JBL's marketing strategy covers a variety of channels including

television advertising, online advertising, social media platforms
and stores. These ideas have benefited a wider audience by
increasing awareness and appreciation for JBL's popular products.

Overall, JBL speakers have earned a reputation for excellent sound,

innovative features and customer satisfaction. Whether for
personal entertainment, professional use or enhancing ambient
sound, JBL speakers have always been the first choice for those
looking for the best solution to the problem.
 OBJECTIVES OF JBL SPEAKERS
Superior Sound Quality: The primary objective of JBL speakers is
to deliver exceptional sound quality. JBL strives to reproduce audio
with clarity, depth, and accuracy, allowing listeners to experience
music, movies, and other media in the most immersive and
enjoyable way possible.

Innovation and Technological Advancement: JBL aims to stay at

the forefront of audio technology by incorporating innovative
features and advancements into their speaker products. By
continuously pushing the boundaries of what is possible, JBL seeks
to provide customers with cutting-edge audio solutions that
enhance their listening experiences.

Diverse Product Range: JBL offers a diverse range of speaker

products to cater to different needs and preferences. Whether it's
portable Bluetooth speakers for on-the-go use, home audio systems
for immersive entertainment, or car audio systems for enhanced
driving experiences, JBL aims to provide the perfect audio solution
for every setting and application.
Customer Satisfaction: JBL places a strong emphasis on customer
satisfaction. The company strives to provide reliable, high-quality
speakers that meet or exceed customer expectations. Additionally,
JBL is committed to delivering excellent customer support,
promptly addressing any issues or inquiries to ensure a positive
ownership experience.

Market Competitiveness: JBL aims to maintain a strong presence

in the audio market by positioning its speakers competitively. The
company seeks to offer products that provide excellent value for
money, balancing quality, features, and affordability to attract a
wide range of customers.

Brand Recognition and Reputation: JBL aims to further enhance

its brand recognition and reputation as a trusted audio equipment
company. By consistently delivering high-quality speakers and
innovative solutions, JBL strives to solidify its position as a
reputable brand known for its commitment to superior sound and
customer satisfaction.
Adaptability to Consumer Needs: JBL recognizes the evolving
needs and preferences of consumers in the audio industry. The
company aims to adapt its speaker offerings to align with changing
trends, technological advancements, and consumer demands. This
objective ensures that JBL remains relevant and continues to meet
the ever-changing expectations of its target market.

Overall, the objectives of JBL speakers revolve around delivering

superior sound quality, driving innovation, meeting customer
needs, ensuring market competitiveness, and enhancing brand
reputation. By pursuing these objectives, JBL aims to provide
customers with exceptional audio experiences and maintain its
position as a leader in the audio equipment industry.
 Hypothesis:
Hypothesis: JBL speakers provide superior sound quality compared
to other speaker brands.

Explanation: This hypothesis suggests that JBL speakers are

expected to outperform other speaker brands in terms of sound
quality, including factors such as clarity, depth, balance, and overall
fidelity. This hypothesis is based on the reputation and track
record of JBL as a company known for its emphasis on sound
excellence and the positive feedback received from customers and
audio enthusiasts.

Hypothesis: JBL speakers with innovative features and

technologies enhance the user experience.

Explanation: This hypothesis proposes that JBL speakers, which

incorporate cutting-edge features and technologies such as
wireless connectivity, voice control integration, and rugged
designs, will enhance the overall user experience. It suggests that
the innovative features offered by JBL speakers will contribute to
convenience, versatility, and a more immersive audio experience
for customers.
Hypothesis: Customers perceive JBL speakers as a reliable and
durable audio solution.

Explanation: This hypothesis states that JBL speakers are perceived

by customers as reliable and durable, based on factors such as
build quality, longevity, and resistance to wear and tear. It suggests
that JBL's commitment to producing robust and long-lasting
speakers will positively influence customer perception and
satisfaction.

Hypothesis: JBL speakers command a competitive market position

based on a balance of quality and affordability.

Explanation: This hypothesis suggests that JBL speakers are

competitively positioned in the market, offering a balance between
high-quality audio performance and affordability. It implies that
JBL speakers provide value for money in terms of their features,
durability, and overall sound experience compared to other brands
in a similar price range.

Hypothesis: Positive customer reviews and ratings indicate high

satisfaction with JBL speakers.

Explanation: This hypothesis proposes that positive customer

reviews and ratings of JBL speakers indicate a high level of
satisfaction among users. It suggests that the overall sentiment and
feedback from customers regarding their experience with JBL
speakers will be predominantly positive, reflecting the quality and
performance of the products.

It's important to note that these hypotheses are theoretical

assumptions and would require empirical testing and data analysis
to confirm or refute them.
 Review of Literature:
A literature review on JBL speakers would typically involve
gathering information from various sources, such as academic
papers, industry publications, product reviews, and customer
testimonials. Here are some key points that might be covered in a
literature review on JBL speakers:

Historical Background: The review could start by providing an

overview of JBL as a company, including its founding, milestones,
and its evolution in the audio industry over the years.

Sound Quality: The literature review would likely explore the

sound quality of JBL speakers. This could involve examining
technical specifications, acoustic design principles, and objective
measurements, as well as subjective evaluations by experts and
users. Comparisons with other speaker brands and models might
also be included.

Innovative Features and Technologies: JBL is known for

incorporating innovative features and technologies into their
speaker products. The literature review might discuss these
advancements, such as wireless connectivity options (e.g.,
Bluetooth, Wi-Fi), voice control integration (e.g., compatibility with
virtual assistants), waterproof or rugged designs, and any other
notable features that set JBL speakers apart.
Product Range and Categories: JBL offers a diverse range of
speakers for various applications, including portable speakers,
home audio systems, and car audio systems. The review could
provide an overview of each product category, discussing the
specific features and advantages of JBL speakers within those
categories.

Customer Satisfaction and Reviews: The literature review might

examine customer satisfaction levels and feedback regarding JBL
speakers. This could involve analyzing customer reviews, ratings,
and testimonials from online platforms, social media, and e-
commerce websites to gain insights into user experiences, common
praises, and potential concerns.

Market Positioning and Competitive Analysis: The review could

analyze JBL's market positioning, considering factors such as
pricing, target audience, and competition from other speaker
brands. It might also discuss JBL's strategies for maintaining a
competitive edge in the market.

Brand Reputation and Industry Recognition: JBL's reputation as a

trusted audio brand could be explored in terms of its industry
recognition, awards received, and partnerships with other
companies or professionals in the audio industry.
Research and Technical Publications: If available, the literature
review might include references to academic or technical research
papers related to JBL speakers. These could cover areas such as
audio engineering, psychoacoustics, or specific studies conducted
on JBL speaker models.

Remember, conducting a thorough literature review would involve

accessing and analyzing a variety of sources specific to JBL
speakers to provide an accurate and comprehensive overview of
the existing knowledge and opinions regarding their performance,
features, and customer satisfaction.
 Research Methodology:
When conducting research on JBL speakers, a variety of research
methodologies can be employed, depending on the specific
objectives of the study. Here are some commonly used research
methodologies that can be applied when studying JBL speakers:

Literature Review: A literature review involves analyzing and

synthesizing existing scholarly articles, industry publications,
product reviews, and customer testimonials related to JBL
speakers. This methodology helps provide a comprehensive
understanding of the topic, identify gaps in knowledge, and
establish a foundation for further research.

Surveys and Questionnaires: Surveys and questionnaires can be

used to collect data from a sample of JBL speaker users or potential
customers. These research instruments can gather information on
user satisfaction, preferences, usage patterns, and opinions
regarding various aspects of JBL speakers, such as sound quality,
features, pricing, and brand perception.

Experimental Studies: Experimental studies involve designing

controlled experiments to measure specific variables and their
effects on JBL speakers. For example, researchers might compare
the sound quality of JBL speakers with other brands using objective
measurements or subjective evaluations conducted by expert
listeners. These studies can provide quantitative data and insights
into the performance and capabilities of JBL speakers.

Field Studies and Observations: Field studies involve observing and

analyzing the usage of JBL speakers in real-world settings.
Researchers can examine how people interact with JBL speakers in
different environments, such as homes, parties, or professional
events, to understand user behavior, satisfaction, and the impact of
JBL speakers on the overall audio experience.

Comparative Analysis: Comparative analysis involves comparing

JBL speakers with competitor products. This can include objective
measurements, user reviews, or expert evaluations to identify the
strengths and weaknesses of JBL speakers in relation to other
brands. Such analysis can provide insights into the competitive
positioning and unique selling points of JBL speakers.

Case Studies: Case studies involve in-depth examination and

analysis of specific instances or scenarios related to JBL speakers.
This approach can focus on a particular product, customer
segment, or market trend, providing detailed insights into the
factors influencing the success or challenges faced by JBL speakers.

Expert Interviews: Conducting interviews with experts in the field

of audio engineering, acoustics, or industry professionals can yield
valuable insights into the design, technology, and performance of
JBL speakers. These interviews can help researchers understand
the technical aspects, innovation strategies, and market positioning
of JBL speakers.

Online Data Analysis: Analyzing online data from social media

platforms, forums, and online marketplaces can provide a wealth of
information about customer sentiment, discussions, and user
experiences related to JBL speakers. This methodology can involve
sentiment analysis, content analysis, or data mining techniques to
extract relevant insights.

It's important to choose the most appropriate research

methodology based on the research objectives, available resources,
and the type of data required. A combination of methodologies can
also be used to gain a comprehensive understanding of JBL
speakers from different perspectives.
 Data analysis and findings:
Data analysis and interpretation of JBL speakers typically involve
processing and analyzing collected data to draw meaningful
conclusions and insights. Here are some steps and approaches that
can be taken during data analysis and interpretation:

Data Cleaning and Preparation: The first step is to clean and

organize the collected data. This involves checking for any missing
or inconsistent data and addressing these issues. The data should
be formatted in a way that is suitable for analysis.

Descriptive Statistics: Descriptive statistics provide a summary of

the data collected. This can include calculating measures such as
mean, median, mode, standard deviation, and range to understand
the central tendencies, variability, and distribution of the data.

Comparative Analysis: If there are multiple groups or categories

within the data, a comparative analysis can be conducted. This
involves comparing different aspects of JBL speakers across
various groups, such as different models, customer segments, or
competitor brands. Statistical tests, such as t-tests or ANOVA, can
be applied to determine if there are significant differences between
groups.

Correlation Analysis: Correlation analysis can be performed to

examine the relationship between different variables. For example,
researchers can explore the correlation between user satisfaction
ratings and specific features or the correlation between price and
perceived quality. Correlation coefficients, such as Pearson's
correlation coefficient, can be calculated to assess the strength and
direction of the relationships.

Sentiment Analysis: If textual data, such as customer reviews or

social media comments, are available, sentiment analysis can be
conducted. This involves using natural language processing
techniques to classify the sentiment expressed in the text as
positive, negative, or neutral. This analysis can provide insights
into customer opinions, satisfaction, and preferences regarding JBL
speakers.
Qualitative Analysis: In addition to quantitative analysis,
qualitative data such as interview transcripts or open-ended
survey responses can be analyzed. This involves identifying
themes, patterns, and commonalities in the qualitative data to gain
a deeper understanding of user experiences, preferences, and
perceptions of JBL speakers. Coding and thematic analysis
techniques can be applied during this process.

Data Visualization: Data visualization techniques, such as charts,

graphs, and plots, can be used to present the analyzed data in a
visually appealing and informative manner. Visual representations
can help identify trends, patterns, and outliers in the data, making
it easier to interpret and communicate the findings.

Interpretation and Conclusion: Once the data analysis is

complete, researchers can interpret the findings based on the
results obtained. This involves drawing conclusions, making
connections between different variables, and answering research
questions or hypotheses. The interpretation should be based on a
robust understanding of the data, considering the limitations and
biases that may exist.

It is essential to choose appropriate analytical techniques and

methods based on the research objectives, data characteristics, and
available resources. By conducting thorough data analysis and
interpretation, researchers can uncover valuable insights about JBL
speakers, customer experiences, market trends, and areas for
improvement.
In the above table 64.2% are male and 35.8% are
females
In the above table age bitween 15-20, are 53%, age between are 28.3%
and rest are 18.9%
In the above table 52.8% are very familiar, 37.7% are
somewhat Familiar, 9.4% are not very familiar
In the above table 43.4% are from business, 41.5% are students and
15.1% are self employed people
In t he above table 62% people choose headphones, 34% people
choose Bluetooth speakers 15% choose earburds
In the above table 62.3% considers sound quality, 24.5% considers
durability and rest 13.2% considers Brand reputation
In the above table 54.7% people prefer personal listening, 20.8%
prefers home Entertainment and rest 24.5% People prefers DJ

nt
In the above table 56.6% People are very satisfied, 15.1% People are
dissatisfied and rest 24.5 % is neutral
In the above table 62.3% People prefers wireless, 28.3% Prefers
Waterproof , 13.2% People prefers voice assistant and 1.9% People
prefers nothing
In the above table 52.8% choose very likely, 7.5% choose not at all,
39.6% choose likely
In the above table 64.2% People have positive experience, 17%
People have negative experience and 18.9% People have No
interaction
In the above table 54.7%People choose definitely, 26.4% people
choose maybe and 17% people chose not really
IN the above table 56.6% people choose extremely important, 32.1%
people choose important and 9.4% people are neutral
 Conclusion:

As a result, JBL speakers have been well received for their

better sound, new features, and overall customer
satisfaction. A few key points can be highlighted from an
extensive literature and research review:
Sound Quality: JBL speakers deliver consistently high quality
sound, such as clarity, depth and fidelity of sound. The
company's expertise in audio engineering and commitment
to superior sound has earned them a reputation as an
industry leader.
Innovation and Functionality: JBL speakers include new
features and technology to enhance the user experience.
These include wireless connectivity options, audio
integration, design, and other improvements to meet
customer needs and preferences.
Customer satisfaction: JBL speakers received positive
feedback and customer satisfaction. Users appreciate the
reliability, durability and performance of JBL speakers,
resulting in increased customer confidence. Positive
customer reviews and reviews generally cite the sound
quality, ease of use and value for money that JBL speakers
offer.
Competitive Market: JBL maintains a competitive market
position by striking the right balance between quality and
price. The company's speaker lineup covers a wide range of
categories to suit different budgets and uses.
JBL's ability to provide quality solutions at competitive
prices has made its business a success.
Brand Name: JBL has built a solid reputation in the audio
industry. The company is known for its commitment to
providing solid quality, innovative products and excellent
customer support. JBL's reputation as trustworthy and
reliable has made it popular with consumers.
Overall, JBL speakers have consistently demonstrated their
ability to deliver high-quality sound, add new features and
meet customer expectations.
The competitive market, commitment to quality and
excellent customer response make JBL the first choice for
people looking for quality solutions.
 Recommendations:

Here are some tips, based on the analysis and understanding

of JBL speakers:
Innovation: JBL must continue to put innovation first and
foremost in the sound system. By combining innovative
features, technology and design elements, JBL improves the
user experience and provides a competitive advantage in the
industry.
Product expansion: JBL should consider expanding its
product range to meet a wide variety of consumer needs and
preferences. This could include introducing new speaker
designs for specific applications or niche markets, such as
advanced home theater systems, wireless surround sound
systems, or audiophile-grade speakers.
Enhanced connectivity options: With the growing demand
for wireless connectivity, JBL must focus on improving and
expanding its wireless connectivity.
This may include support for advanced wireless standards,
improved connection stability, and improved compatibility
with popular streaming platforms and devices.
Increased Durability and Portability: JBL speakers are
known for their durability, but they can be further improved
in terms of durability and weather resistance. In addition,
JBL can explore creating portable and pluggable speakers
that allow users to enjoy great sound on the go.
Community Engagement: JBL must engage with its customer
community through a variety of channels, including social
media, conferences and events. This engagement helps
gather feedback, understand customer preferences, and
improve brand loyalty.
Regular interaction and communication can help address
customer concerns and improve the overall member
experience.
Research and Development: JBL needs to invest more in
research and development efforts to push the boundaries of
audio technology. This will include collaboration with
schools, industry experts and audio professionals to explore
new technologies, materials and design ideas.
Sustainability Initiatives: Alongside environmental
awareness, JBL must emphasize sustainability in product
design, manufacture and packaging. This will include using
environmentally friendly materials, reducing energy
consumption and using recycling services.
Partnerships and Collaborations: JBL can explore
partnerships and collaborations with other brands, artists or
creators to create and participate in unique audio
experiences. Partnerships help increase product exposure,
create unique content and showcase unique products that
resonate with customers.
User-Centered Product Development: JBL must actively
listen to users' opinions and preferences to inform product
development decisions. Conducting user research, beta
testing, and engaging with customers in product
development help ensure that JBL speakers meet and exceed
customer expectations.
By implementing these recommendations, JBL can
strengthen its position as a brand in the audio industry,
attract new customers and continue to deliver great
experiences, especially for their loyal customers.
 ANNEXURE

Bibliography :-
 www.wikipedia.com,
 www.jbl.com,
 www.jblpro.com,
 www.amazon.com
 Questionnaire

*Name-

*Age-

a)-15-20
b)-20-25
c)-25-30

*Gender

a) -Male
b) -Female

*Occupation
a) - Student
b) -Self employed
c) -business
d) -Others
*How familiar are you with JBL products?

a) Very familiar
b) Somewhat familiar
c) Not very familiar
d) Not familiar at all

*Which JBL product categories have you purchased or used

before? (Select all that apply)

a) Headphones/Earphones
b) Bluetooth speakers
c) Soundbars
d) Home audio systems
e) Car audio systems
f) Professional audio equipment
g) Other (Please specify)
*What factors are most important to you when considering
an audio product purchase? (Select all that apply)

a) Sound quality
b) Durability
c) Price
d) Brand reputation
e) Features and functionality

*Which of the following best describes your primary use of

JBL audio products?

a) Personal listening (e.g., music, podcasts)

b) Home entertainment (e.g., movies, TV shows)
c) Outdoor activities (e.g., picnics, camping)
d) Professional use (e.g., DJ, event management)
e) Others (Please specify)

"On a scale of 1 to 5, how satisfied are you with the sound

quality of JBL products you have used?

a) 1 - Very dissatisfied
b) 2 - Dissatisfied
c) 3 - Neutral
d) 4 - Satisfied
e) 5 - Very satisfied

*How likely are you to recommend JBL products to others?

a) Very likely
b) Likely
c) Neutral
d) Unlikely
e) Very unlikely

*Which of the following features do you find most appealing

in JBL audio products? (Select all that apply)

a) Wireless connectivity (Bluetooth, Wi-Fi)

b) Waterproof or weatherproof design
c) Long battery life
d) Voice assistant integration (e.g., Siri, Google Assistant)
e) Customizable sound settings
f) Others (Please specify)

*How important is brand reputation when purchasing audio

products?

a) Extremely important
b) Important
c) Neutral
d) Not important
e) No opinion

*Have you ever interacted with JBL's customer support or

after-sales service?

a) Yes, and I had a positive experience

b) Yes, but I had a negative experience
c) No, I have not had any interactions
d) Not applicable

*Would you be interested in participating in JBL product

promotions, surveys, or beta testing programs?
a) Yes, definitely
b) Yes, maybe
c) Not sure
d) No, not really
e) No, not at all