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plans.

Adequate and timely feedback is the key to the effective evaluation of the strategy. The evaluation
of the strategy is not better than the information on which it operates, and the pressure on the part
of the high-level managers makes it possible for managers at lower levels to arrange the figures
according to what they consider to be satisfactory.

The evaluation of the strategy is a complex and sensitive undertaking, and the fact that giving too
much importance to the evaluation of the strategies is costly and counterproductive. Nobody likes to
be evaluated too much! The more managers try to evaluate the behavior of others, the less control
they have. However, poor or excessive evaluation creates even worse problems. Strategic evaluation
is essential to

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