Professional Documents
Culture Documents
ACTIVITY:
HOMEWORK
TEAM:
Benítez López Ulises Simón
21/NOVEMBER/2020
CHARACTERISTICS OF A GOOD PRODUCT
PRESENTATION
Confidence - I know this seem fairly impossible at the moment but going into a
presentation with confidence really helps to sell it to your audience. People want you
to succeed and they are looking to you to make them at ease. If you’re second
guessing everything about your speech pattern and delivery, how can you expect
those listening to buy in to what you’re selling. Prepare thoroughly and come ready
to do the best job you can. The right attitude can make a big difference.
Passion - Keeping a captive audience is not an easy task, especially within the
business world. While the information is no doubt important, the subject material can
sometimes be dry, so it’s your job as a presenter to give it some life. Delivering the
topic with passion can often times translate into your audience forming their own
interest in the subject. When you can speak passionately and eloquently about a
subject, it will at the very least help to hold the attention of those you’re speaking to
and hopefully ignite a passion of their own.
Knowledge - Before getting started on your presentation, you want to learn as much
as possible about the subject you’re going to speak about. Become as much an
expert as is reasonable to expect. The hope is that without even preparing a
presentation, you would be able to speak at length on the subject. Without having a
handle on the material, you will lose the audience. No matter how many times you
practice, an audience can always tell the difference between someone who really
knows the subject and those who are just regurgitating facts.
Naturalness - Memorizing a presentation can help to make you feel more prepared,
but an overly memorized presentation isn’t too much fun to sit through. Presentations
should certainly be professional but they can also benefit from adding a bit of
informality to the proceedings. Being comfortable with the material allows you to be
open to a bit of naturalism when presenting which makes for a much more engaging
talk. Stay on your talking points and don’t stray off course, but don’t make things too
rigid or else it won’t be fun for anyone.
Clarity - Above all else, a presentation is meant to convey a message. You could
check all the box for the above qualities but if your audience leaves the presentation
not knowing what your message was, then the whole thing failed. Identify a clear
and concise message that can easily be interpreted and taken from your
presentation. Know each time within your presentation that you need to hammer
home that message. A clear message well delivered is the absolute key to a
successful presentation.