TABLE OF CONTENTS

Page

Title Page i

Adviser’s Note ii

Table of Contents iii

I. Chapter I: The Problem and Its Background

A. Introduction 1

B. Statement of the Problem 6

C. Significance of the Study 8

D. Scope and Delimitation 9

E. Definition of Terms 10

II. Chapter II: Review of Related Literatures and Studies

A. Related Theories 11

B. Related Literature 20

C. Related Studies 28

D. Theoretical Framework 33

E. Conceptual Framework 36

III. Chapter III: Methods of Research

A. Respondents and Sampling 38

B. Research Design 39

C. Research Instruments

D. Data Gathering Procedures 40

E. Data Analysis 42
IV. Chapter IV: Presentation, Analysis and Interpretation of Data

A. Interpretation of Data 51

B. Startalk and Buzz ng Bayan: January 26, 2014 56

C. Startalk and Buzz ng Bayan: February 2, 2014 77

D. Startalk and Buzz ng Bayan: February 9, 2014 102

V. Chapter V: Conclusion and Recommendations

A. Findings and Conclusion 122

B. Recommendations 131