WORLDCOACHES

WORLDCOACHES
WorldCoaches is the international social program of the Royal
Netherlands Football Association (KNVB).

Cover
WorldCoach Bruno de Freitas Silva | Brazil
 INTRODUCTION

Every young From a public square in Amsterdam to a gravel

field in Nairobi, football gives joy to billions of

footballer
people around the world. But we believe that
the power of football transcends sport. For
young people in disadvantaged areas on the

deserves a good margins of society, football offers much, much

more.

coach, The beautiful game brings people of all

a WorldCoach. backgrounds together, increases health,

boosts local economies and catalyses change.
It’s these factors that the KNVB unites in the
WorldCoaches program to empower local
communities in developing countries.

By balancing football training with life skills

lessons, a WorldCoach teaches children to
become better footballers and guides them in
issues faced in the local community like drug
abuse, HIV/AIDS, and water and sanitation.
For children and communities worldwide, a
WorldCoach is an invaluable role model on and
off the pitch.

Philips Light Center Rio de Janeiro | Brazil

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 INDEX

Introduction 4
About 8
WorldCoaches Education 12
World Map 14
Ambassadors 18
WorldCoaches 20
SDGs 24
Programs 30
Training 38
Prematch 46
First Half 54
Half Time 62
Second Half 74
Final Whistle 82
Certification 88

Football clinic | Tanzania

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 ABOUT

The KNVB has trained football coaches in

developing countries since 1997. In 2009 this
program evolved into WorldCoaches. With a
new name came a focus on combining football
training with developing life skills to empower
young people and their community.

Who can become a WorldCoach? Absolutely

any man or woman, from physical education
teachers to former professional football
players, community workers and volunteers.
Since 2009 we have successfully trained
9,000 WorldCoaches in over 20 countries,
including Kenya, Mozambique, Ghana, South
Africa, Indonesia, Netherlands Antilles and
Suriname. With the program’s ‘Coach the
Coach’ philosophy, we hope to ensure a strong,
sustainable local network of community
coaches across the world.

Mini tournament | Mozambique

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WORLDCOACHES
EDUCATION

The WorldCoaches education consists of two

interrelated components: football coaching
and life skills. Football coaching focuses on
simplifying the game and creating a safe sports
environment. The structure for the life skills
training is set by a manual we developed with
Utrecht University, which serves as a constant
reference for every WorldCoach.

Practical workshops are also provided to

instruct the coaches in their responsibilities
as a role model. Using the “Realize, Analyse,
Act” principle, the WorldCoaches are trained
in critical thinking and equipped with the tools
and skills to adjust and apply the manual’s
principles to the local context. The two
components are united when the WorldCoach
incorporates the life skills tools and training
into the football activities.

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WORLDCOACHES
WORLD MAP

,
WORLDCOACHES SINCE

COACHING CERTIFICATES

23%

77% CHILDREN

16 17
 AMBASSADORS

Michael Essien & Tarik Oulida | Aron Winter | Daniel Amokachi | Francis Kimanzi | Johan Neeskens | Gilanne Louwaars |
Ghana & Morocco The Netherlands Nigeria Kenya The Netherlands The Netherlands

Hatem Trabelsi | Khalid Sinouh & Nourdin Louis van Gaal | Kalusha Bwalya | Pierre van Hooijdonk | Eric Tinkler |
Tunisia Boukhari | Morocco The Netherlands Zambia The Netherlands South Africa

Manuel (Tico Tico) Bucuane | Nwankwo Kanu | Ruud Krol | Regi Blinker | Ruud Gullit | Anthony Baffoe |
Mozambique Nigeria The Netherlands The Netherlands The Netherlands Ghana

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 WORLDCOACHES

Ailton Vicente | Moacyz Pedro de Souza | Salim Ali | Nuno do Rosario | Mory Sanou | Kenneth Jaliens |
Brazil Brazil Kenya Mozambique Burkina Faso Suriname

Pham Ti Ngoc | Martha Karimi | Maria Indira Zevallos Rodrigues | Etienne Siliee | Ajay Shetty | John Sibeko |
Vietnam Kenya Peru Curacao India South Africa

Delano Baal | Aicha Ndiaye | Stanley Okumbi | Kimberly Miranda | Seth Oduor | Clelio Donizeti Silvia |
Suriname Senegal Kenya India Kenya Brazil

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WorldCoach Martha gives instructions | Ethiopia
 SDGs

Teamwork is one of the essential lessons that

WorldCoaches pass on to their players. On and off
the football pitch, the team that works together,
wins together. It’s this teamwork ethic that
links the WorldCoaches program to many of the
Sustainable Development Goals. We’re training the
leaders of tomorrow to use the power of football
to create a better world.

Gender equality is a one of our key values, and we

work together with international development
organizations and local NGOs to increase and
sustain the impact of our work in areas including
Water, Sanitation and Hygiene (Football for
Water); Solar Lighting (Philips Community
Light Centers); Sustainable Livelihoods (Sport
for Development); Nutrition (WorldCoaches
AIMfor1Goal) and Peace (Sport and Humanitarian
Assistance).

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 Girls tournament | Indonesia

Girls with Giovanni van Bronckhorst | South Africa

Female WorldCoaches | Suriname

Female WorldCoaches in training | South Africa

Female WorldCoaches with Johan Neeskens | Tunisia

Female WorldCoaches | Kenya Girls tournament | Kenya

Women’s course | Senegal Women’s course | China

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Visit Minister Ploumen | South Africa

Visit Minister President Rutte | Lebanon

Ruud Gullit & HM King Willem-Alexander of the Netherlands | the Netherlands

Visit KNVB President Michael van Praag & Minister Schippers | Brazil
Football Legends | South Africa

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WORLDCOACHES
PROGRAMS
A selection of WorldCoaches programs
and partnerships around the world:
Football for Water
An innovative public-private partnership in
which the worlds of football and WASH team
up to improve the health situation of primary
school children and their families. The KNVB
works together with Unicef, Simavi, Vitens
Evides International, Aqua for All, Akvo and
the Dutch Ministry of Foreign Affairs to
provide 750,000 children in Ghana, Kenya and
Mozambique with WASH facilities at schools.
The program’s combination of football-based
life skills education with integrated WASH
solutions improves living conditions and results
in long-lasting behavioural change.
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Sport for Development
Sport for Development is a collaboration
between the KNVB, International Sports
Alliance and Right to Play in nine developing
and emerging countries (Kenya, Mali, Egypt,
Mozambique, South Africa, Indonesia,
Suriname, the Palestine Territories, India).
With support from the Dutch Ministry of
Foreign Affairs, these three organizations use
the power of sport to provide disadvantaged
groups with increased opportunities to
participate in vital communities.
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Lighting Up Communities through
Football
The KNVB and Philips combine their expertise
in football and technical innovation to support
community development in Africa and
South America. Rural communities without
electricity are provided with solar-powered
LED lighting that ‘extends the day’ by at least
four hours. These Community Lights Centers
make it possible for children and adults to
participate in vital social, sporting, educational
and economic activities that were previously
impossible after dark.
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Sport and Humanitarian Assistance
In Lebanon, a country with millions of
refugees, football can help build bridges
between different groups and nationalities. In
this partnership with Unicef, WarChild Holland
and Right to Play, youth leaders are trained
to become WorldCoaches that support social
stability. They bring together children from
Lebanon, Syria and the Palestine Territories to
play football. These children learn to play and
treat each other with respect on the pitch and
beyond.
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 “ To me, being a
WorldCoach means
being a community
builder and a good
ambassador of the
beautiful game. ”
WorldCoach John “Bull” Sibeko | South Africa

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Football clinic | Brazil
 TRAINING

WorldCoach John Sibeko: “I put all my

thoughts on paper first with all the right
ingredients: objectives and outcomes; age
factor; technique, insight and communication
(TIC); a fun element; and correct
methodology. Football and life skills are
integrated flexibly depending on the situation.”

WorldCoach Martha Karimi: “I like having

a good relationship with my players so I can
build their self-esteem. This enables them to
perform well in training sessions.”

Warming up | Mali

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 Practice | Kenya

WorldCoaches | Curacao

Warming up | Senegal

Instructions | Lebanon

Dribbling | Lebanon
Preparing the training | Vietnam

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 Practice | Mozambique

Instructions | Egypt

Warming up | Senegal

Preparation | South Africa Practice | Mozambique

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“ Being a WorldCoach
means being a role
model in every
situation. ”

WorldCoach Martha Karimi | Kenya

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 PRE MATCH

WorldCoach Kenneth Jaliens: “Preparation

starts days in advance. First we talk about
their results at school. Then we start preparing
for the game: I inform the players about the
opponent and tell them to respect the other
team. We start practicing to develop their own
style of playing, then move on to the possible
opportunities and threats in the match, and
the way to defend and attack.”

Coaching instructions | Indonesia

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Dressing up | South Africa WorldCoach gives team instructions | South Africa

Instructions | Mali
Tactics | South Africa

Team briefing | Zambia

Coaching | Tanzania Team discussion | Egypt

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Team preparations | Ghana

Warming up with Ronald de Boer | Thailand

Stretching | Mozambique Gathering the team | Senegal

Team meeting | Senegal

Pep talk by Ruud Gullit | South Africa

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Kids tenue | Brazil
 FIRST HALF

WorldCoach John Sibeko: “The game is for

the players. I only give advice during natural
stoppages, otherwise I say very little and
concentrate on watching the game. If my team
is behind, I use motivation, patience and stick
to the game plan. I always wait for a suitable
moment to give advice.”

WorldCoach Martha Karimi: “My focus is

keeping my team organized in the field so they
don’t lose position on the field. I give them
instructions that encourage them to play.”

Hand shakes | Brazil

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 7 vs 7 game | India

Waiting for the whistle | Brazil

4 vs 4 game | Tanzania 11 vs 11 | Indonesia

Kids playing on the street | Mozambique

Aron Winter coaching | Suriname

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 4 vs 4 game | Aruba

Spectators | Ghana

Football competition | India

Playing with the WorldCoach | South Africa

School football competition | Ghana

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Football fans | Mozambique

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 HALF TIME

WorldCoach Kenneth Jaliens: “I try and keep

everything calm and be positive. My players
expect me to share my confidence and football
knowledge of the game: and so I talk to them
collectively and individually to give them
hope and self-confidence and inspire better
performances.”

WorldCoach John Sibeko: “During the break

I motivate my players by reinforcing our
strength as individuals and a team.”

Open air classroom | Tanzania

63
 Ro voloritate nobisim facia nimpore perchil
mo vid modi officim inciliti dicienis qui atis
estibusda vendelectum reribus estius repeliq
uiditat este in res sus volorer eperiam volo
enim et alitius ut atur seque culland ellupta et
alitatem ventiat libea atia suntus aut alibust,
ant ommolupta vendusa ndelignim volorep
udaernat pliquatem et alis is atin perestiant es
et apidebit debis et utem fuga. Accumsi remodi
sita nobis etus, sit laborum ea in parcias as
alitati dolorio. Tatia alit adit vellatur?
Upid qui dollora tendips usantem undis

Half time break | Mozambique

WorldCoach Jack inspires his team | South Africa
Group evaluation | Panama School football break | Ghana

Life Skills instructions on Water & Sanitation | Ghana

Tactics discussion | South Africa

Team yell | Kenya Instructions by Pierre van Hooijdonk | Bonaire

69
 Ro voloritate nobisim facia nimpore perchil
mo vid modi officim inciliti dicienis qui atis
estibusda vendelectum reribus estius repeliq
uiditat este in res sus volorer eperiam volo
enim et alitius ut atur seque culland ellupta et
alitatem ventiat libea atia suntus aut alibust,
ant ommolupta vendusa ndelignim volorep
udaernat pliquatem et alis is atin perestiant es
et apidebit debis et utem fuga. Accumsi remodi
sita nobis etus, sit laborum ea in parcias as
alitati dolorio. Tatia alit adit vellatur?
Upid qui dollora tendips usantem undis

Boys resting | Brazil

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“ It’s great to be working
with young people as a
WorldCoach and giving
them the opportunity
for a better life in
society. ”
Kenneth Jaliens | Suriname

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 SECOND HALF

WorldCoach Kenneth Jaliens: “What happens

if we’re losing? When things get tough,
whether it’s in football or in life, you need to
have the skills to find a solution, no matter
what the problem is. With the right teaching,
you can gain the right knowledge to use at
the right moment to deal with a problem
collectively and individually.”

Football for Water | Mozambique

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 Night game under Philips Solar Lighting | Ghana Night game under Philips Solar Lighting | Ghana

Heading | South Africa

Going for the goal | Curacao

Playing against Nigel de Jong | Poland

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4 vs 4 game | Tanzania

4 vs 4 game | South Africa

4 vs 4 game | Kenya Referee stoppage | Kenya

Mini football game | India

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Young spectators | Mozambique
 FINAL WHISTLE

WorldCoach Kenneth Jaliens: “It’s important

to respect your players no matter the result -
as well as the referee, the opponent and rules
of the game.”

WorldCoach John Sibeko: “When players

display the right attitude whether they’ve
won or lost, they show the life skills they’ve
learned with WorldCoaches. I want to see
them develop into well-rounded, confident
individuals who are successful in football and
in life.”

Team celebration | Brazil

xxxx | India

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We won!!! | Brazil
 Team evaluation | Mozambique

After game interviews | Tunisia

Gifts and awards | Brazil

Group hug with Van der Vaart, Van Persie and

Sneijder | South Africa

Team Photo | Indonesia

Celebrating all together | Suriname

 CERTIFICATION

Children’s participation medals | Brazil WorldCoaches course group | Ghana

WorldCoaches certificates | Indonesia

Participation certificate | Bonaire

WorldCoaches course group | Jordan

Certified WorldCoach | Mozambique

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 WorldCoaches | Mozambique

Football tournament participants | Mali

The Dutch team on the donated KNVB Cruyff Court | Poland Football clinic participants | Brazil

WorldCoaches | China

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Football clinic | Morocco
 WORLDCOACHES

KNVB WorldCoaches
2016
Cover photo: Venus Veldhoen
Photos: KNVB
Design: Rosa Kuiper

With a special thanks to

WorldCoaches John Sibeko,
Martha Karimi, Kenneth Jaliens and
Bruno de Freitas Silva.

worldcoaches.nl
WORLDCOACHES.NL