Worksheet N°01-Reading “Changing Fashion” – I SEMESTER

ENGLISH

NAME: Gabriel Alarcon Villacres

GRADE: V A DATE: ______________ TEACHER: Marissella López Castro

COMPETENCIA: Lee diversos tipos de textos en inglés

Desempeño:
L1. Identifica el nuevo vocabulario para comprender eficazmente textos escritos sobre reinvención de
las empresas a través de una práctica para valorar y reconocer la importancia de la relaciones sociales

THIS VOCABULARY PRACTICE WILL HELP YOU TO UNDERSTAND BETTER THE

READING

I WRITE A WORD FROM THE BOX NEXT TO ITS SYNONYMS OR DEFINITION.

marketing merchandise apparel executive competitor shortage brand

1. products; goods for sale apparel

2. clothing; garments merchadise

3. the promoting of goods or services marketing

4. a senior-level decision-maker in a company executive

5. rival; people or companies that challenge each other competitor

6. the name of a product that a particular company makes brand

7. a lack of something shortage

II COMPLETE EACH SENTENCE WITH A WORD FROM THE BOX.

founded outsources supply chain competitive retail rivals profits headquarters

8. A product that makes a lot of profits for a company is sometimes called a "cash cow."

9. In 1952, the headquarters of the United Nations moved from San Francisco to New York City.

10. Consumers usually buy most goods at retail stores, but some companies maintain wholesale outlets
where customers can buy goods at somewhat lower prices.

11. Small towns that depend on one industry can be financially devastated if that company outsources its
production facilities to another country.

12. Henry Ford founded the Ford Motor Company in 1903.

13. The video game industry is a highly competitive one.

14. By selling products directly to online consumers, many companies have reduced the length of their

Supply chain.

15. The two furniture companies are not really rivals because one sells primarily office furniture while the
other sells home furnishings.

III THE WORDS IN BOLD ARE USED IN THE READING PASSAGE. MATCH THE CORRECT FORM OF EACH
WORD TO ITS DEFINITION.

Nearly 80 years ago, a woman named Yoon Dokjeong began selling hand-pressed camellia oil
as a hair treatment in her home of Kaesong, in what is now North Korea. As a boy, her son Suh
Sungwhan worked alongside his mother as she taught him how to make skincare products
from natural materials. In 1945, Suh Sungwhan founded the South Korean cosmetics company
AmorePacific. The company has its headquarters in Seoul, South Korea, and owns 30 cosmetic
brands, including Laneige and Annick Goutal. Today, Yoon Dokjeong's grandson, Suh Kyungbae,
is the company's CEO (chief executive officer). A great success in a very competitive industry,
AmorePacific earned a profit of 811.5 billion won (US$707.2 million) in 2016.
16. ______________________ (adj) describing a situation or activity in which people or companies are
trying to be more successful than others

17. _______________________ (v) to start a company, institution, or other organization

18. _______________________ (n) a senior-level employee who is responsible for making important
decisions for the company

19. _______________________ (n) a product (or group of products) with its own name

20. _______________________ (n) an organization or company's main offices or center of control

IV COMPLETE EACH SENTENCE WITH THE CORRECT FORM OF A WORD OR PHRASE. USE A DICTIONARY
TO HELP YOU.

competitor marketing merchandise outsource shortage supply chain

21. __________________ is the activity of promoting and advertising goods or services in order to
encourage people to buy them.

22. A company's ___________________ is someone who is trying to sell similar goods or services to the
same people.

23. When a company ______________________something, it pays workers from outside the company to
do the work or supply the things it needs or sells.

24. If there is a __________________________ of something, there is not enough of it.

25. The things or goods a person or company sells is their _____________________________

26. A(n) _____________________________ is the process involved in moving a product from supplier to
customer.

Rubric

COMPETENCE: Lee diversos tipos de textos en inglés como lengua extranjera.

Reading Skills A B C

Students (25-26) (15-24) (0-14)

1. Identify the new vocabulary and complete the

sentences correctly.