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  • 42.1 Marketing Plan On 1 Page

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    lazkriss
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    The document outlines a marketing framework including a positioning statement defining the target segment, industry, competitive advantage and unique customer value. It describes stages in a sales funnel from reach to interest, activation, sales, profit maximization, and loyalty. The framework also includes intermediate goals, tasks, means of communication and involvement to generate leads and additional sales while increasing customer satisfaction and loyalty.

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    42.1 Marketing plan on 1 page

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    The document outlines a marketing framework including a positioning statement defining the target segment, industry, competitive advantage and unique customer value. It describes stages in a sales funnel from reach to interest, activation, sales, profit maximization, and loyalty. The framework also includes intermediate goals, tasks, means of communication and involvement to generate leads and additional sales while increasing customer satisfaction and loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    42.1 Marketing Plan On 1 Page

    Uploaded by

    lazkriss
    The document outlines a marketing framework including a positioning statement defining the target segment, industry, competitive advantage and unique customer value. It describes stages in a sales funnel from reach to interest, activation, sales, profit maximization, and loyalty. The framework also includes intermediate goals, tasks, means of communication and involvement to generate leads and additional sales while increasing customer satisfaction and loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    [1] Positioning statement: [2] Main goal:

    (a) target segment (b) industry, service (c) competative advantage, (d) unique value for Based on „SMART“ method; in most cases –
    customer, (e) reason to believe sales or profit oriented

    [3] Sales funnel stages:


    Sales Loyalty and
    Reach | Visitors Interest | Activation ... (initial | main)
    Profit maximization
    recommendations

    [4] Intermediate goals:


    [5] Tasks and means:

    ... ... ... ... ... ...

    ... ... ... ... ... ...

    ... ... ... ... ... ...

    Main message and Customer involvement Asking for and Additional sales Customer satisfaction,
    communication channels and lead generation getting money („up-sales“, „cross-sell“) loyalty programs

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