Amara

filmz

Contact: +919820034389
Proposal for an in-film association:

Recce and
 Film Facts

Film: Recce
Production: Amara Filmz
Logline: Freshly passed out of film school, Myra Sinha lands a job as an assistant director
on a travelogue; but soon she starts suspecting her crew members of foul activity.
Genres: Travel, Coming-of-age, Relationship Drama, Romance, Thriller
Appeal: Female protagonist films have been doing well at BO in the last decade
Director: TBD
Cast: TBD (Alia Bhatt)
Promotion Plan: TBD
Distribution Plan: TBD
 Potential Mapping

Demography
The story and the cast have a young urban appeal.
The also intend to fulfil the imaginary travel fantasies of the middle class teenage and
college going age group in both metropolitan cities and small towns of India.

Psychograph
Urban and semi-urban young audiences who share a deep passion for travel,
adventure, nurture a dream of working in the film industry will form our primary TG.
Estranged families, single mothers and NRI audiences will also be interested.

Mindset
The desire to break free from a certain life, to travel and see the world, to leave home
and achieve dreams is something intrinsic to everyone, irrespective of age, gender,
location or economic status. Anybody sharing such a mindset forms our TG.
Look & Feel
 Integration Opportunities

•Exclusive category association

•In-film scenes
•Logo presence in film reel.
•Access to relevant film stills, visuals and imagery for creation of a co-branded
campaign around the release of the film
•Rights to associate with the lead talent of the film for co-branded promotion
•Opportunity to host an event/meet-n-greet with the stars of the film
•An innovative consumer interaction opportunity with the lead stars of the film
•Brand’s promotion on film social media pages
•Film tickets, Music CDs & Merchandise
 In-Film Examples

Implied – Actor is given a Centrum Travel Kit before leaving for her Europe trip, that
included a Centrum Travel Card, Traveller’s Cheque, Centrum SIM Card
Verbal – Actor is asked to install Centrum Wallet on her phone.
Actor says during accident that Centrum Travel Insurance has them covered.
Location Placement – Brand Visual is seen every time the make POS transactions at
foreign cafés, characters transferring money from India to European countries through
Centrum Money Transfer, using Centrum for FOREX etc..

Total Brand Visibility Duration – 45-60 seconds (TBD)

 Brand Objective

How the brand fits in the film:

Centrum achieved pioneer status in the FOREX competition when it introduced the
prepaid FOREX card called the Centrum Travel Card for Indians travelling abroad.

With 125 branches spread across 48 cities, Centrum has the opportunity to become a
major global player in retail Foreign Exchange Services.

Brand integration in a mainstream Indian film will be an integral step in the direction of
achieving the brand tagline: “Think FOREX, Think Centrum”.
 Impressions’ List

• In-film association
• Post-film association
• Title Card Integration
• Promotional collateral presence like film posters, music release
• Rights to associate with the lead talent of the film for co-branded promotion
• Present at all film-related events
• Social Media Presence
 Bottom Line

Centrum’s message of ‘Think FOREX, Think Centrum’ will be promoted with a

judicious mix of in- and post-film association.
Thank You