YRF | MICROMAX| TECH PARTNER

YRF | FEB 2017

 MOVIES >> YRF >> CONSUMERS
Prodn.
• The single largest movie going audience in the
world Comics Distribn.
• 83% between ages 15-35*
• India’s leading, most respected film studio
• 40+ years, 50+ films, 300+ awards, 75%+ hit rate
Talent YRF Mktg.
• 360 degree value chain
• Ability to leverage all touch points for partners
• Ability to design solution for partners basis
brief/ budgets Licensing &
Merchandising
Digital

• Range from brand films, in/ out-film, music videos, Music &
youth films, licensing, digital, celebrity endorsements, Home Ent.
events, merchandising
 THE ‘M’ IN YOUR MEDIA STRATEGY
BRAND FILM
Content
creation
ENDORSEMENTS,
EVENTS, Content IN-FILM
Talent
ACTIVATION integration PLACEMENT

YRF &
PROMOTIONAL YOU
LICENSING, ON- Licensing & Co- OUT-FILM
PACK, SPECIAL Merchandising promotion ASSOCIATION
RANGES

Music &
Digital
BUNDLED SPCL. Home Ent. PROMOTION, CHATS,
PACKS UGC, ENGGMT
A TRACK RECORD THAT CAN ONLY PROMISE
AWESOMENESS FOR YOUR CONSUMERS
• Salman has an unbeaten track record at
the BO and his appeal cuts across genres,
demographics, and ages
• Innovation across genres delivering box
office success
• One of the largest fan bases in the
country
• Rules the holiday release window
• From the studio that has constantly
reinvented Indian Cinema, comes the
sequel to one of it’s biggest blockbuster-
Tiger Zinda Hai
 TIGER ZINDA HAI
• An espionage thriller, Tiger Zinda Hai is a sequel to Ek Tha Tiger (2012).
While the first part of the series introduced Tiger [Salman] as India's top
intelligence [RAW] agent and saw him fall for ISI agent Zoya [Katrina], before
vanishing with her off the grid; Tiger Zinda Hai continues Tiger's story 8 years
later, set in multiple international locations
• Starring: Salman Khan, Katrina Kaif
• Producer: Aditya Chopra
• Director: Ali Abbas Zafar [Sultan, Gunday, Mere Brother Ki Dulhan]
• Music: Vishal-Shekhar
• A massive release across:
⁻ 4500+ screens in India
⁻ 1000+ screens overseas
⁻ Massive viewership on satellite
• Timelines:
⁻ Production, Shoot – March till Mid-September 2017
⁻ Primary marketing breaks – October mid 2017 onwards
⁻ Theatrical release – Christmas 2017
 ONE OF THE BIGGEST BOLLYWOOD PROJECTS OF THE YEAR
• With a franchise that has proved its mettle in the past with an overwhelming
response from the box office and critics alike, Ek Tha Tiger is a perfect
integration platform for your brand [especially, as its partly based in Austria
this time]
• With Bollywood superstars like Salman and Katrina, and YRF producing the
film, it reaches out to the Indian diaspora not only in the Indian sub-continent,
but worldwide
• A massive opportunity to integrate the brand in multiple key, brand relevant
sequences in the film
• With a possible extension outside the film with an activation opportunity, PR,
digital, and more
 A MASSIVE TECH PARTNER OPPORTUNITY
WITH ONE OF THE BIGGEST FILM OF THE YEAR
• The movie is a fast paced actioner [the story moves forward from where we
left it last in ETT]
• Since it’s a spy thriller, set in modern day, technology plays a CRUCIAL part in
enabling Tiger and his team of RAW agents successfully complete their mission
• An interesting opportunity to integrate the brand portfolio [across mobile
phones, TV screens, etc.] in multiple key, brand relevant sequences that define
the character of Tiger, the protagonist
• With an extension outside the film with an activation opportunity, licensing &
merchandising, PR, digital, and more
 IN-
IN-FILM OPPORTUNITY
OPPORTUNITY-- MOBILE PHONES
MOBILE PHONES
• More than 20 scenes of placement of MICROMAX mobiles in the film
• Guarantee of brand visibility in at least 3 scenes including one scene with Tiger holding and
putting a sim-card in an MICROMAX phone
• One of the main characters of the film wears a mobile phone around his neck throughout the film

LICENSING & MERCHANDISING

• TIGER branded limited edition MICROMAX phones (like the Dhoom3 cans with Mountain Dew); case
study: https://youtu.be/qi7KUcNOh-Q
• Pre-loaded content from the franchise
• Select content from Ek Tha Tiger [Songs, ringtones, dialogues, stickers, etc.]
• Some select EXCLUSIVE content from Tiger Zinda Hai [Songs, ringtones, dialogues, stickers, etc.]
• Skins, themes, wallpapers, screen savers, ringtones
 IN-
IN-FILM OPPORTUNITY
OPPORTUNITY-- TVs
TELEVISION SETS
• Again, since the film is an espionage story, people are constantly watching news
to get updates
• Television sets become a part of montages in different households, RAW
headquarter, etc.
• At least 5-6 scenes with heavy TV usage
 THE TZH CONTEST
• A byte with Salman Khan for one co-branded call for entries TV spot for the association
on the film around the release of the film for a mass media campaign
• This would be created from the promotional footage/imagery of the film available in
public domain
• YRF would edit the footage to create the co-branded spot for your brand, subject to
approval from YRF and Micromax. (Approx weight age 70% film & 30% brand)

Usage Period: 4 weeks prior to the release and 4 weeks post release of the film.
• A pyramid of gratification to be created for the brand:
• 10 lucky winners meet Salman and Katrina in a non-exclusive Meet & Greet
• 400 Movie Tickets
• 200 CDs
• Signed posters, etc.
 YRF DELIVERABLES SUMMARY
• Significant placement in more than 25+ scenes of Mobiles & Televisions throughout the
film.
• Merchandising deal for Tiger branded Mobiles phones
• 1 Co-branded spot/ TVC for the association on the film around the release of the film for
a mass media campaign
• A non exclusive meet & greet for 10 people
• 400 Movie tickets (on the opening weekend)
• 200 CDs
• 500 digitally autographed posters
• Logo acknowledgement in end credits
• Digital push across YRF properties reaching at least 10 million people
• Joint PR [YRF to provide quote from official spokesperson around the association]
 BRAND DELIVERABLES
• INR 1cr nett as placement fee & licensing fee for merchandising as MG
• Merchandising deal at 15% royalty once it crosses the MG
• Movie tickets worth 20 lakhs
• Products and brand collaterals to shoot
• Incremental mainline media support (worth 1.50-2cr) for co-branded
communication
THANK YOU