peacock media ltd.

Presents

Branded Rajdhani & Shatabdi Trains

A Transit Media Engagement + CSR

Platform
 Present Media Choices

PRINT TELEVISION RADIO

Popular
B2C
Forms of
Advertising

OUTDOOR ONLINE PROMOTIONS

 Marketing Challenges

INSPITE OF POPULAR ADVERTISING MEDIUMS THERE ARE CHALLENGES FOR AN

ADVERTISER

EXCLUSIVITY

Every Brand ENGAGEMENT

desires
exclusive
Difficult to
share of CONSISTENT IMPACT
keep
media
prospective
audience.
consumers Unable to
engaged & maintain
that too for a branding
long time. impact &
experience
for 365 Days
 Introducing Branded Trains

EXCLUSIVITY

ENGAGEMENT
Delivers
exclusive share
of media CONSISTENT IMPACT
Keeps your
audience.
prospective
consumers Delivers mass
engaged for a reach with
long time. massive
impact &
brand
experience for
365 Days
 Key
Key Benefits-Reach
Benefits-Reach

Eyeballs on Platforms
(Stoppages + Passing
Stations) in Lakhs
External Per Day 0.85
External Per Month 25.50
Wrap
Wrap Per Annum 306.00
Discounting Night Travel Stations
& Non Probables
 Key
Key Benefits-Engage
Benefits-Engage

Captive Audience with Long

Travel Time Engaged in Your
Brand Story
Inside Per Day 1,500
Inside Per Month 45,000
Train
Train Per Annum 540,000
Internal Panels + Train Radio +
Branded Toilets + Brand Activation
 Audience Profile

SEC A+, A, B

M/F – 4 yrs+ Key Markets

RAJDHANI
&
SHATABDI
PASSENGER
PROFILE

Unique Audience Business/Leisure

 The PPP Advantage

Upgrade, Clean
Upgrade, Clean
& Maintain
& Maintain
Train Interiors
Train Interiors
& Services
& Services

Branding &
Branding &
Engagement
Engagement
Opportunities Made
Opportunities Made
Available to
Available to
Brands
Brands
 Medium - Own A Train

Full Train
External Wrap

Own A Train

Brand Activation
Medium-Train Wrap
Medium-Train Wrap
Medium-Train Wrap
 Medium-In Coach Panels

Framed Panels
Framed Panels
Near Seating
Near Seating
Areas
Areas
Continuously
Continuously
Visible
Visible
 Medium- Brand Activation

Brand Activation:
Brand Activation:
Contests, Sampling,
Contests, Sampling,
Lead generation,
Lead generation,
Promotion
Promotion
Medium Comparison
 Who We Are?

 peacock Media is one of India’s first ISO

9001:2000 Company in the Out-of-Home segment

 peacock Media is an Out-of-Home Multi

Platform Lifestyle Media company providing
comprehensive solutions for all Out-of-Home
marketing and advertising needs. We aim to
provide advertisers with smart, new, cost effective
and lifestyle advertising products and services in
the out-of-home retail media space

 peacock Media plays across multiple platforms

of: Narrowcasting Networks, In-Store Solutions,
and Out Door & In-Door Concepts, creating value
for its clients by providing solutions in the retail
and transit media space
 Recognition

Peacock
Peacock Media
Media won
won
Bronze
Bronze in in 2008
2008
&
& Silver
Silver in
in 2009
2009 at
at
The
The Prestigious
Prestigious SOAA
SOAA
(Singapore
(Singapore Outdoor
Outdoor
Advertising
Advertising Awards)
Awards)

Peacock
Peacock Media
Media won
won the
the
Innovative
Innovative Printer
Printer of
of the
the Year
Year
award
award from
from Printweek
Printweek Asia
Asia for
for
Airtel
Airtel Rajdhanis.
Rajdhanis.
 Recognition

Featured in-

HP customer case study:

Industry: Out of Home graphic printing.

"HP " has partnered with Peacock Media to usher in fleet graphic
revolution in India.

“creating 'The First Ever Moving Billboard from Northern India to

Southern India”
 Contact

Prasenjeet Bagchi
VP-Sales & Marketing Group
Peacock Media Ltd
f/59, Apollo Industrial Estate
Off Mahakali Caves Road
Andheri (E), Mumbai – 400 056
Ph : +91-22-40634063
Fax:+91-22-26874296
Handphone:+91-9987154445
Email: prasenjeet.bagchi@peacockmedia.in
www.peacockmedia.in
Thank You