MODES

OF
ADVERTISEMENT
 OBJECTIVES
 What is advertisement
 Different modes of advertising
 Why avertisseurs chose différent media for
different products
 Conclusion
 Acknowledgement
 ADVERTISEMENT
MEDIA
 Visible communication tool in  PRINT MEDIA
he promotion mix Newspapers, newsletters, booklets,
pamphlets, magazines and other
 one of the most important things
publications
present in our society
 ELECTRONIC MEDIA
 Right product is available at
Television, radio, internet, and
the Right place at the Right price
many more

 OUTDOOR MEDIA
Banners, posters, hoardings,
billboards, etc.
 PRINT MEDIA
NEWSPAPER
 Most prominent print medium
available to the Advertisers
 Always reveal the truth
 Newspapers offer include mass
coverage or reach
Company’s give there ads in it, such
as; Nokia N70 , Titan
TITAN
WHAT’S YOUR STYLE
MEANING- We give consumers
exciting reasons to buy our brand
WHY NEWSPAPER-
• Cost effectiveness
• Variety of model - varied price
ranges
• Targeted at different segments
TARGET MARKET- Middle class and
above
EFFECT- People feel pride to wear

MAGAZINE
 Collection of articles, stories,
pictures, interviews, poems, of
either a specific or general nature
 Some magazine add credibility to
the message because of their
reputation
Company’s give there ads in it, such
as; Compaq, Provogue
PROVOGUE
REDIFINING FASHION
MESSAGE- creates trends in
fashion by its innovation
WHY MAGAZINE-
• Found in corporate and fashion
magazines
• Mainly read by their target
Customers
TARGET MARKET- High
profile corporate and fashionable
people
EFFECT- Create an image of a
designer brand in the minds of the
consumer
 ELECTRONIC MEDIA
INTERNET
 Simply called “THE NET"
 The most widely used part of
the Internet is the
World Wide Web
 Saving Time & Money
Products give there adds in internet
such as; Shaadi. Com , E BAY. com
SHAADI . COM
THE WORLD’S LARGEST
MATRIMONIAL SERVICE
MESSAGE- More and more people
are using our services to live a happy
married life
WHY INTERNET-
•Deliver biodata about the groom
and the bride
•Makes communication faster by
saving time and money
TARGET MARKET- Bachelors
EFFECT- 10 million members and
million matches
 TELEVISION
 Registered phenomenal growth
in last two decades
 Combines sight, sound and
motion which brings high attention
catching power
 better impact on prospects
Different types of products give
their advertisements in television,
such as; Asian royal paints , Dairy
milk
CADBURY DAIRY MILK
KUCH MEETHA HO JAYE
MESSAGE- Cadbury can say it
better than words and Elicit a
WOW at any given time
WHY TELEVISION-
• It gives audio and visual effect to
the product such as ‘mmmmmm…’
• Motivates people especially kids
to buy the product
TARGET MARKET- Everyone
EFFECT- It became alternative to
sweet
 OUTDOOR MEDIA
HOARDINGS
Wooden structures placed either
permanently or temporarily
Usually seen around highways
Traffic intersections and near
stadium
Electronic
Displays catch the eyes
very quickly
Build awareness about the product
Products give there adds in
Hoardings such as:- Axis Bank , Big
Bazaar
BIG BAZAAR
IS SE SASTA AUR ACCHA
KAHIN NAHI
MESSAGE- The cheapest and the
best market for shopping
WHY HOARDING- Gives an
individual impact on customers mind
TARGET MARKET- Middle class
family
EFFECT- Peoples are making lines
to buy goods from there
 CONCLUSION
 In the present competitive world advertising plays a key role in a
business
 Advertising on the whole helps business as well as the economy to
prosper
 Advertising helps to keep the consumers informed about whatever
new products or services are available in the market.
 SUMMING UP

 What is advertisement
 Different modes of advertising
 Why avertisseurs chose différent media for
different products
 Conclusion
 Acknowledgement
 ACKNOWLEDGEMENT
I am thankful to Ms. Neeta Garg for her help and
guidance to make this project a Success.

PRESENTED BY- ARIJIT DAS (GPBL-1)