FAMILY INTRODUCTION

FITNESS
Family Fitness encourages discipline through
suspension training; which it's interesting because of
its unique system and semi-personalized training,

RESEARCH
that emphasize clients' wants and needs as well as
those who need specialized care (illnesses, surgeries,
competitions), treating every customer as if they

POSTER SMART GOALS

were a member of her own family...

SHORT-TERM: Implement a new feedback system LONG-TERM: Increase the average class
within the next 30 days, which collects and attendance by 20% over the next six months.
analyzes customer feedback from multiple
channels, such as surveys, face-to-face
interactions, and social media.

METHODOLOGY SPACE MATRIX TOWS STRATEGY DISCUSSION

It helps to find out the It can be defined as a
With the arise of new ...
current position in the framework to create, compare,
competitors of Family
market of a business taking decide, and access business MARKET PENETRATION:
Fitness, the owner is now on
into consideration internal & strategies. It stands for Customer Satisfaction
the neccesity of develop a
external dimensions, in this Threats, Opportunities, “Advertise their service
brand new business model
case Famili Fitness showed Weaknesses, and Strengths. It hours, the length of each
taking into consideration
to be competitive and examines a business from an class, and the costs to
diverse internal and external
agressive, however, approach that references draw in the population
factors that affect directly to
compared to its competitors marketing and administration.
the business management, that has limited free time
it needs to do better. There are four main strategies
all of this by conducting a but wants to engage in
research with different
GRAND STRATEGY
It is the instrument for
involved. They are: Strengths physical activity and for CONCLUSION
methods and tools used to And Opportunities (SO), those who cannot afford
creating alternative and
analyze the behavoir of a Strengths And Threats pricey memberships”
different strategies for an ...
business. (ST),Weaknesses And
organization, it consists on 4
To develop the strategy Opportunities (WO),
quadrants. Applied to the
selection, diverse matrices Weaknesses And Threats (WT)
Family Fitness, there were
were elaborated. and by each of these a
considered the different
IE MATRIX strategy is created.
services offered by the gym;
It evaluates internal factors QSPM
Semi-Personalized Routines,
(Strengths and Weaknesses) It helps to decide which
Suspension and Body
and external factors strategy will be the best
Weight Program &
(Opportunities and Threats) among the ones obtained fro
Personalized Training for
and according to the results
Weight Loss are the ones the TOWS by evaluating them
Family Fitness most
with a rapid growth and according to its relevance.
competitive division is the
strong competitive position
semi-personalized training.
in the market.

RESULTS ANALYSIS
...
...

60%

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10

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related literature
2.5
Don't forget the names of the research authors and co-
authors. Use full names and include any titles or honorifics
the authors may have, as well as the university or research
institution they are representing.
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