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Summary
Project Initiator: Shimelis Demisses· Coffee & Spice development expansion project is initiated by
the owner Shimelis Demisse who is an Ethiopian residing in MIzan. Before planning to initiate this
coffee and spices expansion project, Ato Shimelis Demisse has been investing in coffee and spices
development in Bench Maji zone Guraferda district on a total of 138 hectares of land he was
granted from Bench Maji zone trade and industry department before 1996 EC.
The purpose of the newly initiated expansion project will require 162 hectares of land for the
purpose of coffee and spices development just as Ato Shimelis Demisse has been investing on
coffee and spices for the past 10 years on a total of 138 hectares of land he has been granted for this
purpose.
Shimelis Demisse is an Ethiopian national, that lived in Bench Maji Zone (MizanTeferi) and
currently investing in coffee and spices and on hotel development in Guraferda district and
in Mizan Aman respectively. Hence he is familiar with the newly initiated coffee and spices
expansion project.
After completely developed the 138 hectares of land he has been granted for the coffee and
spices development, Ato Shimelis is currently seeking additional 162 hectares of land for
the purpose of expanding the farm to a total of 300 hectares.
He is the owner and Manager of the already established coffee and spices farm located in
Guraferda and also the service providing Fitsum Hotel located in MIzan town
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COFFEE AND SPICES EXPANSION PROJECT
The total estimated cost of the coffee and spices expansion project is 7,290,000 birr. 30% of the
project cost (2,187,000 birr) shall be covered by the owner and the rest 70% (5,103,000) birr shall
be secured from bank loan.
The planned development project requires 162 hectares of land for its expansion. The land shall be
used for the development of coffee and spices for the purpose of export.
The planned expansion project shall provide work opportunities for 10 permanent and for 300
temporary workers – a total of 310 employees.
2. Introduction
Ethiopia, the birthplace of coffee, is among the top 5 coffee producer and the seventh largest
exporter worldwide. It is the largest coffee producer and exporter in Africa. Coffee is the backbone
of Ethiopia’s economy. Coffee export accounts for a high significant portion of the country’s hard
currency earnings. Moreover, coffee provides an important source of income for a large portion of
the population and is an important source of tax revenue to the Ethiopian government. The
country’s coffee sector is highly dependent on international prices with export affected by the
structure and workings of the world coffee market. Hence, it is imperative to understand that
Ethiopia is competing with countries that have the abilities and the will to easily adopt innovative
low-cost production and marketing systems. From 2010 to 2012 Ethiopia on average exported only
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45.4 % of its production (ICO). This mainly is attributed to lack of marketing infrastructure and
producers’ capacity in integrating production with their marketing activity. While Ethiopian Coffee
varieties are widely known, Bench Maji zone coffees are not fairly represented in the global market
landscape. Shimelis Demisse Coffee &Spice expansion project is initiated to address this central
issue by employing an innovative approach that integrates coffee production with its marketing and
distribution arm formed in the target market. The Operation is directed and owned by the owner
who has demonstrated tremendous achievement in his in his previous coffee and spices
development projects. As part of its wide reaching strategy, he plans to develop 162 hectares of
coffee and spices expansion land in Bench Maji Zone within Guraferda district where he has been
developing coffee and spices for the last several years.
The project is planned to run by dividing it in to a number of phases; with each phase to comprise
land development, Seedling Preparation, coffee planting, young coffee maintenance, mature coffee
maintenance, harvesting, processing and Transporting, exporting etc activities as per its business
plan.
Production of good quality coffee& Spice intended for direct export market;
Generate foreign currency earnings through export of the company’s coffee and by
promoting the regions’ coffee to its network of export customers;
Create new export market to the region by using the farm as a demonstration ground
for foreign importers to visit and commit to a long term import contract to the
region’s coffee;
To create an employment opportunity to the region;
To promote knowledge transfer to other local producers so that their coffee
production is integrated with their export marketing activities and;
Maximizing the owners’ earnings and ensure net profit is reinvested in Ethiopia
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Given the above stated objective I believe the region recognizes the potential of the project in
bringing not only foreign currency to the country but also business expertise, employment creation
and knowledge transfer.
5 Feasibility study
The ensure the project makes profit and grow sustainably to benefit all stakeholders, before
deciding to engage in the investment, Shimlis Demisse Coffee & Spice expansion Enterprise
undertakes feasibility study of the planned project such as availability of man power, availability of
land including expansion sites, accesses to road, electricity, telephone, and so on.
It is expected that Shimelis Demisse Coffee & Spice expansion project receives land for the
investment from the vast area of land located aside to the original investment site so far considered
neither as a forest area nor as farmers farm land. The altitude of this particular project shall range
between 1150 – 1200 meters above sea level, the temperature of the project area to fall between
18oc to 28oc and the rainfall to be adequate for coffee plantation, the project area to have fertile,
friable, loamy soil with more than 1.5m depth, The topsoil to be predominantly dark brownish in
color with a slightly sour ph.
The farm requires both direct and indirect man power. The direct manpower, in addition to the
direct farm labor, requires head, farm management process, farm supervisors, and other agricultural
professional as well as experienced farm clerks. As Bench Maji is one of the few zones in the
region that is known to have cheap labor, the farm will utilize existing manpower in the zone. The
presence of MizanTepi University will provides the project owner to recruit skilled labor and
professional required to run the project.
6.1 Consumption
About one quarter of world production is consumed in producing countries and the vast majority of
export goes to developed countries. Producing countries such as Latin America coffee producing
countries consume about 72%, Asia and Pacific 18% and Africa consumes about 10% of the total
consumption of coffee by producing countries. In Ethiopia, half of the coffee is consumed by
Ethiopians and the country leads the continent in domestic consumption. Out of the importing
countries consumption, 24% are consumed by the USA, 46% by Western Europe, 8% by Eastern
Europe and Asia accounts about 14%. Although the top five consumers are the USA, Brazil,
Germany, Japan and France whiles the Nordic countries have the world’s highest coffee
consumption per capita.
As coffee is an internationally traded commodity, the analysis of key marketing variables would not
be meaningful unless the global situation is considered. For this reason, the three most important
marketing variables – supply, demand, and prices for coffee will be analyzed in line with their
corresponding situation at global market. Current experience by importing countries is such that
their annual import is the summation of coffee supplied by different producing countries in the
world. There is no single supplier of coffee committed to supply for a given importing country. In
similar manner, there is no single importer which exclusively import from a specified supplier. For
this reason, it would be difficult to actually determine the demand for a specific importing country
from a given supplying country. However, it is possible to show the general demand trend of
Ethiopian coffee by focusing on the world situation – world aggregate.
Aggregate world demand is the summation of - coffee consumption by producing countries & by
importing countries in the world. As it is shown in the table above, there is a huge gap b/n world
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demand and world supply for coffee. Except in the years 2000 & 2003, the negative sign indicated
in the other 8 years would show the demand deficit in those respective years. This would imply that
the increase in annual production is driven by annual increase in effective demand by importing
countries. Considering the demand for Ethiopian Coffee, the increase in demand by those 8 major
buyers of Ethiopian coffee, which totally absorb about 52% of Ethiopian coffee, has been
increasing by a higher rate than the increase in production by the former. While annual production
growth, on average, in Ethiopia is 5.16%, the demand for Ethiopian major buyers has increased up
to 20%, in the past 10 years. According to the data provided by ICO (International Coffee
Organization), annual import for USA has increased by 20%, German by 15%, France, Italy, and
Japan by 6%, and Canada by 3%. Considering trade statistics of the past five years, one can see that
more than 41% of the world export goes only to three importing countries in the world: USA 20%,
German 14.5%, and Japan 6.5%. Moreover, recent studies in the area reveal that Ethiopian coffee
has never suffered from lack of buyer in the world market. What is supplied to the world market is
fully absorbed by importing countries provided there is no quality problem. Thus, provided the
right quality offered and prices are attractive, there are plenty of opportunities for getting more
demand in the world market (in both established and new markets).
The emergence of new coffee consumers is another factor affecting the world demand for coffee.
Recent information from ICO report depicts that China has decided to significantly shift from tea
consumption towards coffee. There are also other Asian countries following the same trend. This is
the resultant effect of aggressive promotion made by ICO since few years in the past.
The increase in coffee consumption by producing countries is another factor affecting demand for
coffee, for aggregate demand is compared against aggregate supply by world producers. India (the
second largest in population in the world) has declared to double coffee consumption in the coming
5-10 years, ICO report June, 2010. Ethiopia, through its consumption about 44% of the total annual
production, is categorized among the largest coffee drinking countries in the world – 3rd in Africa
and 15th in the world as far as coffee producing countries are concerned. This could be regarded as
an opportunity with regard to absorbing such a significant proportion of its production; serves as a
shock absorber particularly in case world demand for coffee fails because of unknown reasons.
Currently, there are more than 50 importers of Ethiopian coffee in the world. Out of the these
importing countries, only 8 are known to be major buyers, namely; U.S.A., Italy, France, Belgium,
Germany, Saudi Arabia, Japan, and Sudan. On average, these countries import about 52% of total
Ethiopian coffee exports. As it is the case elsewhere, the major importers of Ethiopian coffee has
increased their annual import from 1% up to 20% over those years ranging from 2002-2009.
Since 2005 coffee prices have been increasing and reached the highest in a decade. As consumers in
India and China develop a taste for the drink and the demand in East Europe, Russia and Brazil
increased, prices are likely to keep rising. Moreover, something new is happening in developed
markets. Europeans, Americans and Japanese are switching to higher-quality coffee. Discerning
consumers now demand authenticity: they want stories about where their coffee beans come from.
Therefore, the best coffees will increasingly be differentiated, like fine wines and spirits, and sold at
previously unthinkable prices. Currently, the world is moving from instant-coffee powder to luxury
beans. Gourmets and specialist roasters have pushed up expectations. Governments, activists and
“ethical” coffee suppliers have worked to get higher prices. All this is good news for coffee farmers
in Ethiopia. Altitude, climate, soil and genetic diversity give the country an inherent advantage in
quality as compared to lower-grade Latin American coffee. About 90 percent of Ethiopian coffee
production is premium or organic coffee. An agreement signed last year between Starbucks, the
world's biggest coffee chain, and the Ethiopian government has been touted as a big step forward.
As a result, commercial coffee farms would gain a lot from these opportunities. Sales of organic,
fair trade, rain forest alliance, forest, and other brand sales of natural and washed of Ethiopia is
increasing.
The fact that a Specialty Coffee Association of America (SCAA); signing an agreement with the
Ethiopia Commodity Exchange (ECX), in June 2010 is an added opportunity for specialty coffee
producers in Ethiopia.
In addition to the major importers of Ethiopian coffee, through its other marketing company in
Australia (BEK Coffee International), the owner has established a new market segment in Australia
and South East Asia market with emphasis on Bench Maji Coffee.
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The activities of land development include bush clearing; tree felling, chopping and uprooting of
stems roots. Trash removals, leveling, heaping and ridge constriction are also parts of this activity.
The nursery site of the farm is to be located at the centers of the planting fields; on a flat areas and
gentle slope not greater than 5%. It is planned to be in proximity where permanent sources of water
for irrigation is available. The project intends to purchase CBD resistant, viable and healthy seeds
from State Coffee Farms and Coffee Research centers of EARI; and will establish nurseries with
the best growing conditions to produce vigorous and healthy seedlings. Seedlings will be raised in
poly tube methods.
Varietal Selection is the basic point to be considered before Seedling preparation. The success of
any modern coffee plantation highly depends on the kind of the variety. Variety selection is just like
working a good foundation for high story buildings. Having recognized the importance of variety
selection, the promoter has already established a good relationship with – Bebeka Coffee
Plantation, Office of Agriculture, and Jimma National Coffee Research Center.
The varieties selected for this project will be based on the recommendations of the above
institutions, and considering the ecological suitability of the area, CBD-resistant and high quality
coffee lines.
The coffee planting operation will spread over two months i.e. June and July.
The operations involved in the maintenance of young coffee up to 4 years after planting are capping
and pruning for multiple stem formation, infilling of dead trees, slashing, weeding and mulching. In
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addition paths & tracks will have to be maintained and trees guarded from destruction by wild
animals certain amount of per tree of compost, DAP and UREA are applied for fertilizing the
young trees.
The mature coffee trees i.e. 4 years old or more will need all the cultural practices of young coffee
except capping but more pruning. The additional coffee practice is picking. Some activities like
composting and weeding and mulching will require more manpower than the young coffee trees.
The harvesting and processing operation comes first in the 4 th year of operation, which is expected,
from September to December every year. The production from the project is expected to be 100%
sundried.
As to the variety, it will take approximately 3 or 4 years for the newly planted coffee
trees to begin to bear fruit. The fruit called the coffee cherry turns a bright, deep red
when it is ripe and ready to be harvested.
In most countries, the coffee crop is picked by hand, a labor-intensive and difficult
process, though in place like Brazil, where the landscape is relatively flat and the
coffee fields immense, the process has been mechanized.
Whether picked by hand or by machine, all coffee is harvested in one of two ways;
The entire crop is harvested at one time. This can either be done by machine or by
hand. In either case, all of the cherries are stripped off of the branch at one time.
Merely the ripe cherries are harvested and they are picked individual by hand.
Pickers rotate among the trees every 8-10 days, choosing only the cherries which are
at the peak of ripeness. Because this kind of harvest is labor intensive, and thus more
costly, it is used primarily to harvest the finer Arabica beans.
Even as there are several coffee species, most coffee is made from the seed or bean
of either Coffee Arabica (Arabica coffee) or Coffee canephora (Robusta coffee).
Arabica trees normally produce berries 8-15 mm in diameter, and Robusta produce
berries approximately 10 mm in diameter. Commercially, Robusta is regarded as
having inferior quality to Arabica coffee and is used mainly as filler in instant coffee
blends. Coffee berries are picked when they ripen to bright deep red color, though
there are a few cultivars that ripen to a deep yellow color. The coffee or green bean
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lies within the fruit, and is surrounded by the parchment membrane, pulp or mucilage
and outer skin. Coffee processing in the home is very time consuming. Small-scale
processing equipment is now available in Australia. Equipment is also available from
the United Kingdom at considerable expense. Processing involves six main steps
outlined below.
The age-old technique of dispensation coffee and is still used in many countries
where water resources are limited. The freshly picked cherries are simply spread out
on huge surface to dry in the sun. In order to prevent the cherries from spoiling, they
are raked and turned throughout the day, then covered at night, or if it rains, to
prevent them from getting wet. Depending on the weather, this process might
continue for several weeks for each batch of coffee. When the moisture content of the
cherries drops to 11 percent, the dried cherries are moved to warehouses.
In wet procedure dispensation, the Hull is detached from the coffee cherry after
harvesting and the bean is dried with only the parchment skin left on. There are
several actual steps involved. Firs the freshly harvested cherries are passed through a
pulping machine where the skin and pulp is separated from the bean. The pulp is
washed away with water. Usually to be dried and used as mulch. The beans are
separated by weight as they are conveyed through water channels, the lighter beans
floating to the top, while the heavier, ripe beans sink to the bottom. Next they are
passed through a series of rotating drums which separate them by size. After
separation, the beans are transported to large, water-filled fermentation tanks,
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If the beans have been processed by the wet method, the pulped and fermented beans
must now be dried to approximately 11 percent moisture to properly prepare them for
storage. These beans, still encased inside the parchment envelope (the endocarp), can
be sun dried by spreading them on drying tables or floors, where they are turned
regularly. Or they can be machine dried in large tumblers, once dried these beans,
referred to as parchment coffee, and are warehoused in sisal or jute bags until they
are readied for sell abroad.
4.9.1 Hulling
Equipments are used to remove the parchment layer (endocarp) from wet processed
coffee. Hulling dry processed coffee refers to removing the entire dried husk the
exocarp, Mesocarp & endocarp of the dried cherries.
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4.9.2 Polishing
An optional process in which any silver that remains on the beans after hulling is
removed in a polishing machine.
While polished beans are considered superior to unpolished one, in reality there is
little difference between the two.
Previous to being exported, the coffee beans will be even more precisely sorted by
size and weight. They will also be closely evaluated for color flaws or other
imperfections.
Typically, the bean size is represented on a scale of 10 to 20. The number represents
the size of round holes diameter in terms of 1/64’s 0f an inch. A number 10 bean
would be the approximate size of a hole in a diameter of 10/64 of an inch and a
number 15 bean, 15/64 of an inch. Beans are sized by being passed throng passed
through a series of different size a series of different sized screens. They are also
sorted pneumatically by using an air jet to separate heavy from light beans. Next
defective beans are removed. Though this process can be accomplished by
sophisticated machines, in many countries, it is done by hand while the beans move
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along an electronic conveyor belt. Beans of unsatisfactory size, color, or that are
otherwise unacceptable, are detached.
This strength includes over-fermented beans, those with insect damage or that are
unshelled. In many countries, this process is done both by machine and hand,
insuring that only the finest quality coffee beans are exported.
By each stage of its production, coffee is repeatedly tested for quality and taste. This
process is referred to as cupping and usually takes place in a room specifically
designed to facilitate the process. First, the taster usually called the cupper carefully
evaluates the beans for their overall visual quality. The beans are then roasted in a
small laboratory roaster, immediately ground and infused in boiling water, the
temperature of which is carefully controlled. The cupper “noses” the brew to
experience its aroma an integral step in the evaluation of the coffee’s quality, After
letting the coffee rest for several minutes, the cupper “breaks the crust” by pushing
aside the grounds at the top of the cup. Again the coffee is nosed before the tasting
begins. To taste the coffee, the cupper “slurps” a spoonful with a quick inhalation.
The objective is to spray the coffee evenly over the cupper’s taste buds, and then
“weigh” it before spitting it out. Samples from a variety of batches and different
beans are tasted daily. Coffee is not only analyzed this way for their inherent
characteristics and flaws, but also for the purpose of blending different beans or
determining the proper roast. An expert cupper can taste hundreds of samples of
coffee a day and still taste the subtle differences connecting them.
Milled beans, currently referred to as green coffee, are ready to be loaded onto
shipped for transport to the importing country. Green coffee is shipped in either jute
or sisal bags which are loaded into shipping containers, or it is bulk shipped inside
plastic-lined containers. About seven million tons of green coffee is produced world
each year.
At the initial stages the project will use rented vehicles to transport coffee from the farm area to the
local sites as well as processing plants. Transport to port is considered to be through hiring external
transport facilities.
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It is responsible for the general personnel management including, administration of salaries and
wages, staff benefits, control and administration of properties, and other related tasks.
It will be responsible for the general operation of the farm including environmental protection and
other related tasks. The department comprises of all technical staff, ranging from the level of farm
clerks up to the professional experts specializing in different fields of specialization.
The type and number of workers required by the project is shown in the table below
9. Financial analysis
The estimated cost to run this project is estimated to be 7,290,000 birr (Seven Million Two
Hundred Birr). 30 % of the total cost required to run the project shall be secured from the owner
and the rest 70% from bank loan.
Total 4,374,000.00
Table: 6 land use plan for Shimelis Demisses coffee and spices expansion project farming
Development type % share from the total Total Land to be allocated /ha/
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COFFEE AND SPICES EXPANSION PROJECT
Coffee 90 145
Spices 8 13
Infrastructure and conservation 2 4
Total 100 162
10.Production capacity
As shown on table::7 above it is expected that Shimelis Demisses´ coffee and spices expansion
project is going to undertake is coffee and spices farming for the purpose of supplying the product
to foreign markets. The expected annual yield to be collected from the expansion farm is shown
on table 7 below.
Table7 Annual production capacities for Shimelis Demisses´ coffee and spices expansion project.
YEAR 6
YEAR 7
YEAR 8
The 4 ha. of land allocated for infrastructure and conservation shall be developed within the initial
years of the project life
As shown on Table : 7 above, at full scale development, it is assumed that for Shimelis Demisses´
coffee and spices expansion project collects 1450 quintals of coffee, 52 quintals of spices per year.
The expected annual revenue from the sales of coffee and spices is shown on table 8 below.
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Table: 8 Annual production capacity for for Shimelis Demisses´ coffee and spices expansion project
Coffee growing and its related activities provide a major source of employment in the Bench Maji
zone and to the Ethiopia in general. The International Coffee Organization (ICO) has estimated that
coffee growing provides direct full-time employment for 25 million people worldwide. Taking into
account related industrial and service activities (processing, marketing, roasting, and transportation)
the figure rises to 100 million people, including families.
The socio economic benefits Shimelis Demisses Coffee & Spice expansion project provides to the
Bench Maji community and to the nation includes:-
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The planned investment cost needed to run the project will be secured from equity and from bank
loan. Of the total 7,290,000.00 birr required to run the project, 30% or 2,187,000.00 birr will be
contributed by the promoter and the rest 70% or 5,103,000 birr from bank loan.
Table: 12.1 Assumptions used in the financial evaluations of Shimeles Demisse Project
Depreciation 10% in the initial year with 1% decrease per year there after
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Repair and maintenance 5% of the total farm machinery & equipment and buildings
As mentioned above 70% of the investment cost or birr 5,103,000 birr will be secured from loan
granting banks. Depending on the time duration and the rate of interest, the project may consider
for securing the loan it requires for its development activities. The commercial bank of Ethiopia, the
development bank of Ethiopia and the various private banks in the country would be considered as
options for securing the loan.
Number of Payments: 60
payment
2016 5,103,000
The way coffee is grown and processed has profound environmental importance both locally and
internationally. This section focuses on four themes intimately related and which the project will
put measures in place: biodiversity and conservation of forest ecosystems; agro-chemical use; water
pollution from coffee processing; and soil quality. Each of these factories is critical to the
environment and the quality of coffee.
Deforestation trends are serious throughout the coffee-producing lands of Africa and Latin
America. Ethiopia is one of the coffee producing countries in the world where high deforestation
rates are encountered. By the late 1980s, for example, only an estimated one-fourth of the primary
moist tropical forest has been cleared for the purpose of different agricultural activities including
coffee and cereals.
Bench Maji´s forests are critical in protecting the atmospheric dynamics, water quality, and wildlife
species, as well as economically as reservoirs of germplasm which has multiple applications for
food, medicine, and industrial products. To preserve the Biodiversity & Conservation of forest
ecosystems, the project will employ a method of Traditional shade coffee systems.
Traditional, shade coffee production has been shown to be highly beneficial to biodiversity
conservation in tropical forest ecosystems. In South west Ethiopia, traditional coffee covers very
significant areas with closed canopy, fauna and flora species unique to the zone.
Traditional coffee is often integral to agro-forestry systems in which tree species are cultivated
together with the coffee and other agricultural commodities. Where geographic and market
conditions are favorable, economic returns can be achieved through sustained-yield timber
production in association with coffee. Agro-forestry systems, including those involving coffee,
have potential to enhance the economic and ecological stability of the area.
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Annex:
2 Salary 300,000.00
3 Wedge 500,000.00
Total 4,374,000.00
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Development type % share from the total Total Land to be allocated /ha/
Coffee 90 145
Spices 8 13