SUMMARY SLIDE

Keyword Research
Chapter 2: Tools & Processes for PPC Research

● Helium 10 has both free and paid tools to help you with your PPC keyword research
○ Xray is a feature of our free Helium 10 Google Chrome extension that helps you pull data
from within Amazon
○ Magnet is a paid Helium 10 tool that is designed to help sellers do keyword research
for both product listings and PPC
○ Cerebro is a paid Helium 10 tool designed to do reverse lookbacks on ASIN's and provide
even deeper keyword research

● Search volume is important when doing keyword research using Helium 10 tools
○ Look for the highest search volume keyword that has the closest relevance to your product
○ Look for higher monthly search volume keywords that appear on the first one or two pages
of search results