Itc e store

Two Month Campaign

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ITC E-STORE
1. Target Audience: The target audience for the ITC E Store campaign will be people who
are interested in high-quality frozen foods and premium products. This includes food
enthusiasts, people who are health-conscious, and those who are looking for premium
treats. The campaign would focus on reaching out to food lovers, online shoppers, and
individuals who are looking for high-quality products. ITC will be a brand they trust and
it would maintain its position itself as a premium brand.

2. Hashtag/Tagline: #ITCIndulgence ; Satisfy your Cravings with ITC E store’s premium

Treats; one stop shop for premium

3. Why this tagline: This hashtag highlights the indulgent nature of the premium products
and emphasizes the idea of treating yourself to something special. Your one-stop-shop for
premium foods and treats. The hashtag and tagline are simple, memorable, and accurately
convey the campaign's message. It emphasizes the convenience of the online store and its
focus on providing high-quality products.

4. Solutions Built into the Campaign:

5. Videos:

a. Product Unboxing: Create videos showcasing the unboxing of the products,

emphasizing their quality and uniqueness.

b. Recipe videos: Produce cooking videos using ITC E Store's products, showing viewers
how to make delicious meals and desserts.

c. Testimonial videos: Share videos featuring satisfied customers sharing their

experiences with the products and the online store.

6. Articles:

a. Health Benefits of Frozen Foods: Write an article highlighting the benefits of

consuming frozen foods, emphasizing their freshness and nutritional value.

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 b. The Luxury of Premium Foods: Create a blog post discussing the luxury of premium
products and why they are worth the investment.

c. Comparing ITC E Store's Products: Produce a comparative article, highlighting the

differences between ITC E Store's products and other similar products available in the
market.

7. Social Media:

a. Instagram Stories: Use Instagram stories to showcase the products in different settings
and share behind-the-scenes footage of the store's operations.

b. Facebook Contests: Conduct contests on Facebook, where participants can win ITC E
Store's products by sharing their favorite recipes using the products.

c. Twitter Campaign: Use Twitter to spread the word about the online store and engage
with customers by answering their questions and concerns.

8. Headline/Captions/Themes:

9. Videos: a. Product Unboxing: "Discover the Premium Quality of ITC E Store's Frozen
Foods and Treats" b. Recipe videos: "Cook Up a Storm with ITC E Store's Premium
Products" c. Testimonial videos: "Hear From Our Satisfied Customers – Why They
Choose ITC E Store"

10. Articles:

a. "Freshness and Nutrition at Your Fingertips – The Benefits of ITC E Store's Frozen
Foods"

b. The Luxury of Premium Foods: "Indulge in the Luxury of ITC E Store's Premium
Products"

c. Comparing ITC E Store's Products: "Why ITC E Store's Products Are a Cut Above the
Rest"

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 a) Blog articles featuring exclusive interviews with chefs and food critics, highlighting
the premium food experience that ITC E Store offers. b) Food trends and lifestyle articles
featuring ITC E Store products.

11. Social Media:

1. a. Instagram Stories: "From Our Store to Your Table – ITC E Store's Premium Foods and
Treats" a) Interactive social media contest - where users have to share their favourite ITC
product and why they love it. The winner will get a hamper of ITC products. b) Shareable
food-related memes and stories using the hashtag #DiscoverPremium.

b. Facebook Contests: "Show Us Your Creativity – Share Your Favorite Recipes Using
ITC E Store's Products and Win!"

c. Twitter Campaign: "Have Questions? We Have Answers – Ask Us Anything About

ITC E Store's Products and Services"

12. Products:

Products:

13. Frozen Foods: Featuring products such as Paneer Makhani, Vegetable Biryani, and Butter
Chicken, the campaign will showcase the convenience and premium quality of ITC's
frozen foods.

14. Fabelle Chocolates: The campaign will highlight the premium and indulgent experience
of Fabelle chocolates with its range of flavours, textures and premium packaging.

15. Dark Fantasy: The campaign will showcase the perfect balance of chocolate and cookie
crunch with Dark Fantasy cookies, elevating it from an ordinary cookie to a premium
indulgence.

16.

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 17. Frozen Foods: ITC E Store offers a wide range of frozen foods, including vegetables,
fruits, seafood, and more. Some popular products include the Mixed Vegetables, Frozen
Peas, and Prawns.

18. Premium Products: ITC E Store's premium products include Fabelle Chocolates, Dark
Fantasy biscuits, and more. These products are made with high-quality ingredients and
are perfect for those looking for luxurious treats.

Solutions built into the campaign:

2. Articles: a) Blog articles featuring exclusive interviews with chefs and food critics,
highlighting the premium food experience that ITC E Store offers. b) Food trends and
lifestyle articles featuring ITC E Store products.

Headlines/Captions/Themes:

1. Product Launch Videos: a) Discover the premium goodness of ITC's Frozen Foods. b)
Fabelle chocolates - Where every bite is a blissful experience. c) Dark Fantasy - The
perfect balance of crunchy and chocolaty.

2. Social Media: a) Interactive social media contest - Share your favourite ITC product and
win a hamper of premium products. b) Shareable memes and stories - Indulge in
premium goodness with ITC E Store.

3. Articles: a) Exclusive interviews - The master chefs behind ITC's premium products. b)
Trending food and lifestyle - Explore the world of premium food with ITC E Store.

Products:

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  Frozen Foods: Featuring products such as Paneer Makhani, Vegetable Biryani, and Butter
Chicken, the campaign will showcase the convenience and premium quality of ITC's
frozen foods.

 Fabelle Chocolates: The campaign will highlight the premium and indulgent experience
of Fabelle chocolates with its range of flavours, textures and premium packaging.

 Dark Fantasy: The campaign will showcase the perfect balance of chocolate and cookie
crunch with Dark Fantasy cookies, elevating it from an ordinary cookie to a premium
indulgence.

Month 1

Week 1:

 Launch the campaign on social media platforms with the hashtag #ITCEStore and tagline
"Your one-stop-shop for premium foods and treats."

 Share a video showcasing the unboxing of ITC E Store's premium products.

 Share a post on Facebook and Instagram featuring a testimonial from a satisfied

customer.

Week 2:

 Share an article on the benefits of frozen foods on Facebook and Twitter.

 Share a recipe video featuring one of ITC E Store's premium products on Instagram and
Facebook.

 Share a comparative article highlighting the differences between ITC E Store's products
and other similar products available in the market on LinkedIn.

Week 3:

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  Conduct a Twitter campaign to engage with customers and answer any questions they
may have about ITC E Store's products and services.

 Share a Facebook post and Instagram story showcasing the freshness of ITC E Store's
frozen foods.

 Share a blog post discussing the luxury of premium foods and why they are worth the
investment on LinkedIn.

Week 4:

 Conduct a Facebook contest where participants can win ITC E Store's products by
sharing their favorite recipes using the products.

 Share a recipe video featuring one of ITC E Store's frozen food products on Facebook
and Instagram.

 Share a testimonial video featuring another satisfied customer on LinkedIn.

Month 2

Week 5:

 Share an article on the benefits of dark chocolate on Twitter and LinkedIn, featuring ITC
E Store's Fabelle chocolates.

 Share an Instagram story and Facebook post showcasing the convenience of shopping
online with ITC E Store.

 Share a comparative article highlighting the differences between ITC E Store's frozen
vegetables and other similar products available in the market on Facebook.

Week 6:

 Conduct a Twitter campaign to spread the word about ITC E Store and engage with
customers by answering their questions and concerns.

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  Share a recipe video featuring one of ITC E Store's premium products on Instagram and
Facebook.

 Share a testimonial video featuring another satisfied customer on LinkedIn.

Week 7:

 Share an article on the benefits of seafood on Facebook and Twitter, featuring ITC E
Store's frozen seafood products.

 Share an Instagram story and Facebook post featuring a recipe using one of ITC E Store's
products.

 Share a blog post discussing the convenience of having fresh ingredients available at all
times on LinkedIn.

Week 8:

 Conduct a Facebook contest where participants can win ITC E Store's products by
sharing their favorite recipes using the products.

 Share a recipe video featuring one of ITC E Store's premium products on Instagram and
Facebook.

 Share a testimonial video featuring another satisfied customer on LinkedIn.

Throughout the entire campaign, it's important to consistently share content across all social
media platforms using the hashtag #ITCEStore and tagline "Your one-stop-shop for premium
foods and treats" to ensure maximum reach and awareness.

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