Name : Puput Parwati

NIM : 202110220311115

Class : 1D

WEEK 10

C
imory Fresh Milk

Product Knowledge

 Product name: Cimory Fresh Milk

 Target audience: The upper-middle-class community (students, university students,

office employees, etc).

 Problem background: The general public in Indonesia is very fond of consuming milk
cows, either fresh cow's milk or cow's milk products. This is because dairy cows
produce milk with a perfect balance of nutrients that cannot be substituted for other
foodstuffs. 

 Product focus: To produce quality milk and dairy products

 Competitors: From Vietnam, there is a brand called vinamilk yogurt

 Product affordable/premium: Affordable products at a price of around Rp.

5500,00/bottle.

 Buyers' expectations: Making something new, for example adding more flavors to the
product.
  The features of the product: Healthy and fresh drink, can be consumed by patients
lactose, simple packaging, and many flavors.

 Benefits of the product:

a. Maintain immunity
b. Maintain digestive tract health
c. Source of protein
d. Source of calcium
e. Ready-to-drink bottle packaging
f. Cheaper price
 The unique features: The unique feature is having a superior product called cimory
yogurt drink.
 Unique selling statement:
“Fresh milk? of course cimory yogurt”
 The customer needs to buy the product:
Because
a. Made from Cimory Fresh Milk which is different from other yogurt products
b. Has a fairly large volume compared to similar products, which is 250
milliliters.
c. Cimory Yoghurt Drink has eleven more fruit flavors than other products

WEEK 11

1. What type of advertisement do you think the best for your product?
The best type of advertisement for my product is a social network advertising
2. Mention the things you have to do for promoting your product based on the video
you watched.
The things I have to do to promote my product are to translate features into benefits of
my product and sell benefits to solve my customer's problems.