Topic:

“Introduction of E-commerce in Dairy Products”

Subject: E-commerce (ECO302)

Group Members:

Sana Nafees (BM-26632)

Nasreen Ali Nawaz (BM-26643)

Teacher: Sir Bilal

 Contents:
 Objectives

 Business name & Logo

 Our Vision

 Our Mission

 Business Model

 Advantages

 Products

 Online Market

 Price

 Opportunities

 Promotion

 SWOT Analysis

 Conclusion
 Objectives:
Milk is not only a product that humans consume. It is one of the most essential
products for the well being of a human. Barring the lactose-intolerant ones,
consumers find life without milk nearly impossible.

All dairy products starting from cheese to curd, milk is used in many cuisines
across the globe.

Online purchasing of dairy products is beneficial for both buyer and consumer.
 Business Name:
“ONLINE DAIRY EXCELLENCE”
Logo:
 Our Vision:
• Meeting the nutritional needs of consumers of all ages – from infancy to
old age, from nutrition to pleasure.

• Delivering shareholder value through profitable long-term growth, while

continuing to play a significant and responsible role in the social, economic,
and environmental sectors of Pakistan.

Our Mission:

• Online dairy excellence is dedicated to providing the best foods to people

throughout their day, throughout their lives.

• To provide the wide range of dairy products online

to SATISFY, DELIGHT AND NOURISH OUR CUSTOMERS

 Business Model:
• The business model of the online dairy excellence is B2C (Business to
Consumer)

• Consumer can purchase any product directly from our website.

WEB PORTAL:
 Advantages
All milk, regardless of where it comes from or what is on the label, is
extremely nutritious, safe and high-quality.

Every drop of milk is tested to make sure consumers are getting the safest.

We are fortunate to have an abundant supply of fresh, wholesome dairy foods.

Chances are the milk you purchase – whether in a grocery store or at a farm
market – came from a farm less than 100 miles away from the store.

We don’t need a physical company setup.

Investment is very low as compare to physical industry.

No need of so many peoples to set a business.

Facility for customers to buy different dairy products online for their daily
use.
 Products :
 Milk

 Powder Milk

 Skim Milk

 Flavored Milk

 Yogurt

 Flavored Yogurt

 Butter

 Cheese
 Online Market:
These Dairy Products are only available for online customers there is no
physical company setup.

Customers can easily place their order on our website www.onlinedairy.pk

and also place an order through a phone call (021-1133445)

Prices:

• The price of 1 liter Milk is 95 rs.

• The price of 500 grams powder milk is 250 rs.

• The price of 1 liter skim milk is 140 rs.

• The price of 250 ml flavored milk is 35 rs.

• The price of 1 kg yogurt is 120 rs.

• The price of 250 grams flavored yogurt is 65 rs.

• The price of 200 grams butter is 200 rs.

The price of 250 grams cheese is 300 rs

 Opportunities:
The Center for online Dairy Excellence will be the one-stop shop for
strengthening the Pakistan dairy product industry.

Needed resources and programs to strengthen online dairy product.

Positive outreach to the dairy industry, consumer’s value the online dairy
industry brings to Pakistan.

Promotion:

o Creating dialogue with potential customers after making a product

plays a vital role in meeting customers’ demand profitably.

o We’ve conducted some promotional activities simultaneously being

cooperative in communicating with buyers.

o promote our product with TVCs, facebook page and social media ads
 SWOT Analysis:
Analyze and identify the strength of online dairy products as we provide good
quality and taste,halal cheese and butter products. Also analyze and identify
the weakness of our product as it is new in electronic market.

Analyze and identify the opportunities for online dairy products that what
should we do for our product promotion? or what we do better than others?
Also analyze the threats for online dairy as it is the first experience of selling
online dairy products, there is also a threat that we position a positive image
of our product in customer’s mind..

• Strengths

Good product quality

Good Taste

Pure HALAL products

Weaknesses

Name and product are new in electronic market

• Opportunities

Promote with different channels.

Satisfy people complete their values.

In future launching new taste and flavors.

• Threats

First experience of online dairy products.

 Position the products in a positive way.

Conclusion:
To empower the people, create the partnerships and coordinate the resources
to grow the profitability of online dairy industry.

Positive outreach to the dairy industry, consumer’s value the online dairy
industry brings to Pakistan.

The main reason is to promote dairy product online and popular in all over
Pakistan and to complete the values of Pakistani people with these products
and given them best quality and also the best flavors in the future.