REVIEW OF RECENT

ADVERTISEMENTS
The purpose of the presentation is to provide a comprehensive review of the
recent advertisement covering positive aspects and areas of improvement

Presented By:
Rahul Raj
Rajashree SV
Rakesh R
Rakesh S
Rakshitha R
 Advertisement 1:

 "Maggie: The Perfect Blend

of Taste and Convenience!
Try our delicious instant
noodles for a quick and
satisfying meal anytime,
anywhere. Make every
moment more flavorful with
Maggie!"
 Products and Services Provided

Maggi, a brand owned by Nestlé, offers a range of products and services, including:

 Instant Noodles: Maggi is well-known for its instant noodles, available in various flavors and styles.

 Sauces and Seasonings: Maggi produces a variety of sauces and seasonings to enhance the taste of your meals.

 Soups: Maggi provides ready-made soups for a quick and convenient option.

 Maggi Masala-Ae-Magic: A versatile spice blend to add flavor to various dishes.

 Cooking Aids: Maggi offers products like bouillons and stocks to aid in cooking.

 Recipe Ideas: Maggi often provides recipe ideas and inspiration for using their products.
Positive Aspects
 Appetizing Imagery: Maggie advertisements often feature visually appealing images of their
delicious and steaming noodles, creating an instant craving among viewers.
 Quick and Convenient Messaging: Maggie adverts emphasize the quick and easy preparation of
their instant noodles, catering to individuals looking for convenient meal options.
 Diverse Flavors: Highlighting a variety of flavors showcases the brand's commitment to catering
to diverse taste preferences, attracting a broader audience.
 Family-Friendly Appeal: Many Maggie advertisements convey a family-friendly atmosphere,
associating the product with shared meals and enjoyable moments.
 Cultural Connection: Maggie often tailors its advertisements to resonate with local cultures,
making consumers feel a sense of familiarity and connection with the brand.
Areas Of Improvement
 Health Conscious Messaging: Maggie advertisements could benefit from a stronger emphasis
on the nutritional aspects of their products, addressing concerns related to health and wellness.
 Transparency on Ingredients: Providing more detailed information about the quality and
sourcing of ingredients could build trust with consumers who are increasingly interested in the
origins of their food.
 Digital Engagement: Expanding and optimizing digital marketing efforts, including social
media and online platforms, can help Maggie stay connected with a tech-savvy audience.
 Healthier Recipe Ideas: Promoting healthier recipe ideas using Maggie products could attract
consumers seeking nutritious options and reinforce the brand's commitment to well-being.
 Customer Testimonials: Including real-life testimonials or stories from satisfied customers can
add authenticity and credibility to Maggie's advertising efforts.
Advertisement 2:

 Amul: "Amul doodh pita hai

India" is a popular slogan
used by Amul, highlighting
the widespread consumption
of Amul milk in India. Amul
is a renowned dairy
cooperative in the country.
 Products and Services Provided
 Milk: Amul is known for its various types of milk, including full cream, toned, double-toned, and skimmed
milk.
 Butter: Amul butter is widely popular, and they offer different varieties, such as salted butter, unsalted butter,
and garlic butter.
 Cheese: Amul produces a variety of cheeses, including processed cheese, mozzarella, cheddar, and paneer.
 Ice Cream: Amul is a major player in the ice cream market, offering a wide range of flavors and products.
 Yogurt: Amul produces different types of yogurt, including flavored and plain varieties.
 Milk Powders: Amul manufactures milk powders like full cream milk powder and skimmed milk powder.
 Ghee: Amul ghee is a popular clarified butter product.
 Chocolate: Amul also has a line of chocolates and chocolate products.
 Dairy Whitener: Amul produces dairy whitener for tea and coffee.
 Desserts: Amul offers various dessert items, including Indian sweets and frozen desserts
 Positive Aspects
 Cooperative Model: Amul operates on a cooperative model, empowering local farmers by involving
them in the dairy production process. This has contributed significantly to rural development and
upliftment of farmers.

 Quality Products: Amul is known for providing high-quality dairy products. The brand has built a
reputation for delivering fresh and nutritious items to consumers.

 Wide Product Range: Amul offers a diverse range of dairy products, catering to various preferences
and tastes. From milk and butter to ice cream and chocolates, they have a comprehensive product
portfolio.

 Affordability: Amul products are often competitively priced, making them accessible to a broad
segment of the population. This affordability has contributed to the widespread popularity of Amul
products.

 Contribution to the Dairy Industry: Amul has played a significant role in shaping and developing
India's dairy industry. It has set benchmarks in terms of production, distribution, and quality standards.
Areas Of Improvement
 Packaging and Presentation: Improvements in packaging design and materials could enhance
shelf appeal and contribute to a more modern and attractive brand image
 Market Expansion: Exploring opportunities for global market expansion could help Amul reach a
wider audience beyond India, especially considering the growing demand for dairy products
worldwide.
 Consumer Engagement: Strengthening digital marketing strategies and engaging more actively
with consumers through social media and other channels could enhance brand loyalty and
awareness.
 Research and Development: Investing in research and development can lead to the creation of
innovative products and processes, ensuring that Amul stays ahead in the competitive dairy
market.
 Supply Chain Efficiency: Enhancing supply chain management could help in maintaining
product freshness and minimizing delays in distribution.