YVONNE M.

LARGO
BTVTED FSM 3rd Year
TEACHING COMPETENCIES INDUSTRIAL ARTS
Industrial Design is a strategic problem solving
process that drives innovation, builds business success,
and leads to a better quality of life through innovative
products, systems, services, and experiences. Industrial
Design bridges the gap between what is and what's
possible.

The Mini is a design classic that came

about because of restriction in fuel supply
during the 1950s caused Suez crises.
Designer Alec Issigonis was tasked with
designing a car that was more frugal than
the large cars of the day, aiming to
compete with increasingly popular
German bubble cars like the original VW
Beetle(opens in new tab) - itself a design
classic. The original design became a
true British icon, influencing a generation
of car designers, and was revolutionary at
the time. Its distinctively diminutive
contours remain hugely popular today.
Instantly recognizable, the Coca-Cola contour
bottle is a masterpiece in industrial design that
dates back to 1915 when the Coca-Cola
Company asked its bottle suppliers to design a
new bottle that would be distinctive and
instantly recognizable - even in the dark.
 Designer Earl R. Dean took up the challenge,
and following instructions issued by his boss,
aimed to come up with a design based on the
ingredients of the drink. Unable to find any
reference images for either the coca leaf, or the
Kola nut, Dean instead used an image of a
cocoa pod from his encyclopedia as inspiration,
leading to the iconic ribbed bottle shape we
know and love today.
The classic Vespa scooter design is
associated heavily with the Italian design
aesthetic, but it was actually heavily
influenced by pre-World-War-II Cushman
scooters made in the US and shipped to
Italy by the Allies to act as field transport
for paratroopers and marines during the
war. It wasn't until Paggio involved
aeronautical engineer Corradino
D'Ascanio that the now familiar scooter
 shape, missing the central supporting
spar and allowing the rider to step through
the bike to get on and off.
During World War II the Swedish
government tasked Victor Hasselblad with
designing a camera that mirrored a
German aerial surveillance camera
recovered from a downed plane. This
camera was refined over the following
years, eventually spawning the iconic 500C
in the late 1950s. Such was the popularity
of the camera, it became the anchor
product for the Hasselblad company for the
next four decades, and was used by NASA
during the Apollo missions to the moon.
Designed by Phillipe Starck in 1990, the
Juicy Salif is rightly counted amongst the
icons of industrial design and has been
exhibited in the Museum of Modern Art in
New York. The citrus squeezer is cast in
aluminium which is then polished, the
design based on the shape of a squid
and according to an account from the
founder of Alessi was originally sketched
out by Starck on a napkin while eating
squid with lemon squeezed over it. It's a
perfect example of how the most
abstract associations can inspire iconic
design.
How often does a knife get included
in the D&AD Annual? UK designer
Christian Bird created a perfectly
balanced industrial design that
weighs up a sleek ceramic blade
that never needs sharpening with an
angular, soft touch handle. A work of
art as well as a precision cutting
tool, each knife is available in a
limited edition run of 999.

German industrial designer

and concept artist's Mathias
Koehler's fresh, bold take on
the staple favourite of
knitting grandmothers the
world over curls round into a
sleek, circular shape,
enabling a fluid rocking
motion that also powers a
reading light at the top. It
remains at a concept stage.
A classic example of totally
rethinking the way a staple
household product functions. In the
1970s, James Dyson was inspired
by an industrial cyclone system in a
sawmill to develop a bagless
vacuum cleaner - and famously
made over 5,000 prototypes in a
workshop behind his house before
perfecting the DC01. Many different
models of this classic industrial
design have been developed since,
including a handheld version.
Hurtling down steep, rocky terrain
on a mountain bike is a powerful
adrenaline rush, but reaching the
summit in the first place can be a
slow, painful slog. For a
mountaineer, however, the ascent is
the best bit, while the downward leg
is a killer on the knees. This lets you
do both, by transforming a bike into
a backpack to let you carry it easily.
Serbian designer Damjan
Stanković has put fresh twists on
 everything from a tea infuser to a
spaghetti fork, but this quirky
take on a drinking glass is
particularly inspired. When
empty, it's covered in a
seemingly random mosaic, but
when filled with coloured liquid
(milk, orange juice or cola, for
instance) the squares join up to
spell the name of the drink.
A unrivalled 1950s classic,
Charles and Ray Eames'
lounge chair and ottoman
combo was the couple's first
attempt at high-end furniture.
Fashioned from moulded
plywood and leather, it was
distinctive among luxury
counterparts for being very
comfortable as well as stylish.
Constantly in production since its
launch, the classic industrial design
forms part of the permanent
collection at MoMA in New York.
Samuel Wilkinson's stylish
approach to a humble lightbulb
scooped a coveted D&AD Black
Pencil award last year. Fluorescent
glass tubes twist around each other
in an organic yet harmonious way,
giving the bulb a different silhouette
depending on where you stand. The
aesthetic appeal of this brilliant
industrial design is counterbalanced
by the fact it uses 80% less energy
than an incandescent bulb.

Three indisputably
game-changing product
lines by arguably the world's
most iconic and celebrated
industrial designer, Sir
Jonathan Ive - all of which
could easily have made the
list on their own. It all
started back in 2001 with the
original iPod; the first iPhone was
released in 2007; the iPad followed
three years later; and finally the
iPad Mini in 2012.
Despite squeezing all of its iOS
devices into one entry, Cupertino's
finest still made the list twice.
Spearheading the reinvention of
Apple in the late '90s, the all-in one,
brightly-coloured translucent
computer made its rivals' beige
boxes look crushingly ordinary.
Since then, its evolution has seen it
grow more sleek, slim, and
minimalist, but no less iconic.

Based on a similar
concept to his Rising
Chair, Robert Van
Embricqs' Rising Table
uses a single piece of
wood as a starting point to
transform into a stylish
piece of furniture.
Challenging the notion of a
table having to be a flat surface
and four separate legs, it opts for
an organic latticework of beams
that are beautiful and functional in
equal measure.

Designed by
London-based industrial
designer Sebastian
Bergne, this beautifully
simple table lamp
concept was launched
at Interieur 2012 in
Belgium. It uses
adjustable LED lighting
to cycle between cool
and warm white light,
while the curved design
encourages users to place the
 lamp in different positions.

Another masterclass in
minimalism, Koichi
Futatsumata's inspired
industrial design questions the
overly complex design of
traditional valve amplifiers,
instead balancing two
beautifully simple amplifier
tubes on the top with two large
stylish dials on the front, all
packaged up in a sleek metal
outer shell - and was
nominated for a D&AD Award in 2011.
Pioneered in 1914 for industrial use
on US Navy battleships, the
KitchenAid stand mixer first entered
homes in 1918, but it was in the
1930s that Egmont Arens' patented
silhouette - relatively unchanged ever
since - turned the product into an
icon of American industrial design,
which is exhibited in San Francisco's
Museum of Modern Art.

Okay, so it may not be the

most practical addition to the
average home - setting you
back a tidy $4,500 - but this
indulgent take on the humble
wash basin is a bit of fun, and
questions why we should
accept plain porcelain. Sold,
fittingly, through a company
called Opulent Items, it
 enables you to keep fish in your
bathroom, should you wish to.

Just 20mm thick, this

experimental concept for a
domestic ladder innovates on
the rotational moulding
process to create a light
weight, super-strong product
that's both stylish and
functional. This imaginative
industrial design is a joint
venture between Andrea
Gross Gaiani, Alessio
Monzani, Kerman Gomez
and Martina Fagiani, who studied
together in Milan.
Another brutally simple, plastic
moulded concept, this time for a
chair, Barber Osgerby's Tip Ton lets
you switch between two different
seating postures: relaxed, or
forward-leaning. Its unique shape
means that when you rock forward,
the chair stays in place on its
uniquely shaped 'skids'. This
industrial design is also lightweight,
durable and stackable, and won a
D&AD Yellow Pencil.
This classic piece of industrial
design was originally
conceived in 1932 by George
Carwardine, a car designer
who was working on vehicle
suspension systems at the
time. It was his work in this
 field that inspired the versatile four
spring mechanism that defines the
Angle poise lamp, which was
developed primarily for working
environments such as workshops
and surgeries, but a simpler three
spring version soon made it into
homes too.

Dubbed "the workspace of the

future" by its creators Lista
Office, Mindport was designed by
multi award-winning creative
team Carmen and Urs
Greutmann. Built primarily from
steel, this industrial design is
about functionality and versatility,
creating screened zones for
ad-hoc meetings while keeping
 an open-plan feel.
Introduced in 1979 with krypton
or xenon bulbs and
variable-width beams, many
Maglites have become
collectable items thanks to their
limited-run special editions and
custom paint schemes. They
now use LED bulbs, and thanks
to their power and durability are
the flashlight of choice for many
police forces. Until recently, this
included the LAPD - until their
double-use as a baton became
controversial.

Another example of a
 relatively nondescript household
item given a radical conceptual
overhaul by an imaginative
industrial designer, Jean-Marie
Massaud's sculptural radiator for
Cordivari draws inspiration from
the ocean waves - and is
available in both horizontal and
vertical orientations.
https://www.creativebloq.com/product-design/examples
industrial-design-12121488
 Answer the following question being asked.
1. Give at least five [10] example of inspiring industrial a design. [5] points 2.
__________which was developed primarily for working environments such as
workshops and surgeries, but a simpler three-spring version soon made it into
homes too.
3. ___________ first entered homes in 1918, but it was in the 1930s that
Egmont Arens' .
4. _____________ is a powerful adrenaline rush, but reaching the
summit in the first place can be a slow, painful slog.
5. _____________ he took up the challenge, and following instructions
issued by his boss, aimed to come up with a design based on the
ingredients of the drink.

Identify the name of each image/pictures below.6. 7.

 9.
8. 10.