Professional Documents
Culture Documents
Hello.
Im an Industrial Designer.
Hello, my name is Samuel McClellan and Im an Industrial Designer. Im a graduate from Brunel University with a 1st Class Honours BA in Industrial Design and Technology, aswell as spending a year at San Francisco State University studying Product Design. Ive always had a strong desire to be a designer and to create change through means of design. From taking drawing classes at a young age, Ive had the ability to express my creativity and design thinking on paper and this is where my passion in design lies. I apply a very thorough and holistic design process throughout my work and am drawn to areas such as humanistic and inclusive design. When I say I want to create change, I ultimately want to design to help people and am not seeking to create a name for myself through products that bear no real purpose in life. I want my designs to have meaning and to change the way people go about their daily lives for the better. I believe in timeless design and hope to achieve greater sustainability in a products life through means of design.
Contents.
Product Design. Graphic Design. Sketching & Illustration. Contact Me. 13. 69. 105. 131.
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Product Design.
The section showcases a wide spectrum of product design skills through a collection of design projects, company collaboration briefs and classes undertaken at San Francisco State University. Concepts range from a smart water meter to a new sex toy.
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Pivot Kettle.
Arthritis can reduce motor capability in peopleshands, resulting in difficulty performing basic tasks in the kitchen, such as using a kettle. Redesigning domestic water processing to remove exclusion due to physical impairments should not carry stigmatism. In fact, aninclusive product can carry usability benefits for everyone. The Pivot Kettle can improve peoples kitchen experience by addressing water filling, lifting, carrying and pouring. It does this byoffering a non-prescriptive handle design, providing posturally neutral hand positions to relieve physiological stress. Iterative development alongside physically impaired people provided a rich context for a relevant solution that appeals to a broad market. Furthermore, the design principles of the Pivot Kettle are ready for extension into other water products.
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...with around
a kettle is one of the most frequently used and problematic domestic products...
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The design of the cross handles incorporates a rotational limiter mechanism at each pivot point which provides the user with a greater sense of security when using the kettle when limiting the level of forward rotation. Torsion springs placed inside the rotary limiter mechanism, automatically retract the kettle back to its original position if accidently let go of. The springs open up during pouring and close back when the front handle is released. A soft close dampener was integrated into the design to prevent the front handle from snapping back into place and shocking the user. Iterative development in prototyping through to user testing fuellled the design process and was vital to the overall design solution of the project.
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iTidy.
Gear4, a company that offers an exclusive range of accessories for Ipod and Iphone, set a brief to design a new Ipod accessory. iTidy aims to tackle the ongoing frustration with tangled headphones. By attaching two small clips to the side of the Ipod, the user can neatly wrap up their headphones without every having to worry about the frustration of untying knots whenever they want to listen to music again!
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The CorKase.
A high performance, waterproof case to protect your Ipad on and o board. The design incoporates natural cork handles to ensure bouyancy if ever in water, aswell, as providing aesthetic tactile touchpoints for the user. The spongy Santoprene casing presents comfort whilst in use aswell as a waterproof wipe clean surface. The CorKase is aimed towards those who require maximum functionality along with high aesthetic appeal.
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The Wrangler Smoke Mask responds to the post-natural disaster effects of bushfires. The respiratory conditions exacerbated by the smoke and haze produced from fire results in hazardous conditions. The mask aims to prevent health risks by providing residents with vital inhalation protection from toxic fumes and dust. High risk areas will be automatically supplied with the mask during a residential meeting that highlights the vunerable areas of the town/city. Those caught in sudden disaster will recieve the mask from fire fighters dispatched across the area. The mask sits within a protective leather pouch that slips neatly inside a wallet, purse or pocket. The mask folds out revealing two ear straps that attach to the face and offers maximum performance of up to three uses.
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A Smart Water Meter aimed at reducing the amount of water consumed within a domestic environment. The intelligent display uses Automatic Meter Reading (AMR) to record the amount of water used at different daily time intervals and provides the user with consumption data that they can upload to their computer as well as receive tips on how to reduce their water footprint. The concept is the result of a group project at Brunel University and was designed in response to the RSA brief Make Something Disappear, which required the use of design to eliminate waste, over production, or excessive consumption.
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The scales simply twist out from the top of the lid.
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Tilt.
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A design concept and aesthetic models of a pair of salt and pepper shakers made from beech with cork lid and twist grinder base. The shakers, named Tilt, are weighted with a with a flat angled base so that they sit at a slant on the work surface and can be re-filled easily by removing the cork stopper. The concept was developed in a class undertaken during my time in San Francisco and aims to evoke fun and excitement when eating.
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A lighting concept in response to a brief set by Architectural Liighting company RCL Lighting. A mulit-functional spotlight to be recessed inside entrances, corridors and walkways of waterfront developments. The effect created resembles that of rippling water to provide a sense of walking on water. The fixture adopts a 360 rotational mechanism that allows the light to be projected onto different surfaces from the same fixed position.
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Yao Loong
Nationality Chinese Age 47 Marital Status Married Social Class Upper
Mr. Yao Loong is the CEO of China Top Real Estate Co., Ltd, one of the reputable realty agencies comprised of highly quali ed realty brokers in Beijing. He is married but has no children, which allows him to focus on the what he considers are the important things in life, his work and the luxuries that come of it. He excels in his job due to his vast experience in the line of work combined with his natural sales skills. His job earns him a disposable income that he wastes no time on spending.
Lao is a private man but does enjoy showing o his luxurious lifestyle with high quality, expensive purchases such as his Mercedes Fascination that he drives to work everyday. He is a high end consumer and loves prestige brands that emphasise his wealth. He is part of the growing sophistication of Chinese car buyers that rivals big spenders in other markets. He is design-driven and up to date with modern technology. He is not interested in loud, in your face design but is attracted by classy, re ned design that is both subtle and elegant. Expensive high performance cars is the fastest growing segment in the Chinese car industry and Yao ts right in. For Yao foreign luxury brands have a certain built-in-brand advantage over domestic carmakers and he is particularly attracted to classic British automotive design such as Rolls Royce and Bentley.
thrives on success
Why China...
By 2015 emerging Asia will be the fastest growing region, led by break-out candidates China and India, whose economy already comprise 1/6 of global GDP. In 2012 there will be more Bentleys sold in China than the USA and China is already contributing more to global GDP than the USA. Sales were up by 93% in China, a strong indicator that Bentley is breaking into emerging - and potentially huge - markets. Its economy grew by 11.9% in the year 2007 to the second quarter. Since 1978 it has grown by an average of almost 10% a year. Estimates have China consuming 29% of the worlds consumer goods by 2015. American and European markets are slowing down while Bentley expects to sell 1000 units annually in China. The market for wealthy car bu s is booming in coastal markets such as Beijing and Shanghai.
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Bentley Concept
between the consumer and the product. The design features will be as subtle as having the stitching in sets of 8 or displaying only 8 switches/control buttons on the dashboard. These features may mean nothing to any other culture but for the Chinese they act as subtle symbols of wealth which is a key marketing aspect of the Bentley brand.
cultural connection
Because of the fruitful associations with the number eight, many Chinese citizens make an e ort to pluck up items that bear its likeness.
A man in Hangzhou o ered to sell his license plate reading A88888 for RMB 1.12 million (roughly $164,000 USD).
number eight
and the Chinese beliefs associated with the number. In Chinese culture, certain numbers are believed by some to be auspicious or inauspicious based on the Chinese word that the number sounds similar to. In Chinese the word for 8 is associated with
Bentley Concept
On the main control panel there is a selection of 8 radio stations that only Bentley has access to.
A telephone number with all digits being eights was sold for USD $270,723 in Chengdu, China.
In China, the word for 8 is assocated with wealth and prosperity; two words that are heavily embodied within the brand Bentley. The concept plays on this Chinese perception of the number 8 by incorporating the idea into delicate features of the cars design. For example, within the embroidery of the car there would be a gap after every 8th stitch.
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CAD Modelling.
A selection of Computer Aided Design (CAD) modelling and renderings using software such as Pro-Engineer, Autodesk Alias Studio and SolidWorks.
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Sony Headphones
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Biro Pen
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Eco Redesign.
Using the Cambridge Eco Audit Tool, a streamlined LCA analysis was carried out on a pair of Mikomi Hi Fi headphones to identify the stages in their lifecycle that consumerd the highest amount of energy. The Material Extraction and Manufacturing stages of the lifecycle proved most significant. The new design is stripped of any unnecessary components or features and uses a greater source of environmentally friendly materials including a cork headband.
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Model Making.
Polyurethane model of a computer mouse finished with spray paint.
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Graphic Design.
A selection of my work displaying different elements of graphic communication including book design, personal branding, web design and advertising.
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the colour of
innovation.
I was a key member of a small team of Brunel designers who worked to produce and publish the 2011 Made in Brunel book. My role was in partnership with another designer to design and format the layout of the book, cover to cover, aswell as edit the contents of the book. The book showcases the talents of 2011s Brunel graduate designers and is sold worldwide from China to New York, aswell as being found on Amazon.com.
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everything from typography and layout to brand understanding was taken into account.
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Personal Branding.
I used a number of graphic skills to develop a personal brand identity package, consisting of a logo, business card, cover letter, envelope, portfolio and website.
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March 2011
DESIGN/SUSTAINABILITY
Our first regional supplement, with 40 pages of new design from Scandinavia
UK EUR USA
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WORDS:
Samuel J. McClellan
option however Ridoutt stresses otherwise. Surprisingly the pasta sauce contributes 10 times as much to water scarcity than do the bag of M&Ms. This is down to the tomatoes in the sauce being watered using irrigation systems that draw water from the same location as human drinking water whereas the peanuts and cocoa in the M&Ms do not require irrigation as they adopt water directly from the ground. Ridoutts solution provides an alternative to volumetric water foot-printing methods, which combine green and blue water consumption from water scarce and water abundant regions such that they give no clear indication about where the actual potential for harm exists (Ridoutt, 2009). This suggests that a more in depth visual display needs to be pre-
sented to consumers rather than a number of bath tubs filled with water or a series of water droplets lined up against each other. Including Ridoutt, conservationists around the world are trying to work out the best possible ways in displaying the environmental impact of water footprints so that they can be shown on food packaging. The International Organization for Standardization (ISO) is currently setting out water footprint require-
ments and guidelines and suggest that instead of providing methods of calculating ones water footprint it would be more positive to address aspects such as the benefits of decreasing ones water footprint. ISO state that due to the current lack of international standards in this area, business organizations around the world apply different definitions and criteria to report water use in their environmental reports, or in product packaging or documentation (ISO, International
Others challenge Ridoutts work and say we currently dont know enough about the Earths water cycles to accurately measure environmental impact
Organization of Standardization). For this reason others challenge Ridoutts work and say that we currently dont know enough about the Earths water cycles to accurately measure environmental impact. Organisations such as the Water Footprint Network and the World Wildlife Fund (WWF) denounce the notion of a more detailed footprint calculation and believe that simply reporting the total volume of water is currently the best and clearest way to communicate to the consumers. The paper Brad has written has quite a high value, but there is a long way to go, says the World Wildlife Funds Ashok Chapagain, who has been studying water footprint methods for over five years. He states that without an agreed-upon standard, reporting water footprints simply as volumes is the easiest for consumers and businesses to understand (Scienceline, 2011). Ridoutt argues if you want to communicate something to the public in a simple way, you have to express it in a way that gives the [environmental] impact. (Ridoutt, 2009).
In order to begin to shift consumption patterns its not just about which method of footprint analysis is most beneficial, its also about how that information is presented in a way that the consumer can relate too. WWFs freshwater-footprint manager, Stuart Orr, stated that because the ecological analysis of water footprints is complex, everyone is a bit confused about just what to include, how to measure it, and what the numbers mean (Treehugger, 2011). Research from the Future Foundation (a business that focuses on identifying and forecasting social and consumer trends) highlights the widespread confusion of existing green labelling and suggests that water footprint labelling looks set to add to that confusion. The main thing is confusion: consumers do not understand the language that is being used, said FFs director of research Karen Elton. When somebody goes into a shop to buy a product they are being asked to consider a wide array of different things before they can make their choice. (Food Manufacture, 2011). To really get to grips with monitoring their own water footprint, consumers need to be provided with a greater detailed amount of information but in a manor that is still easily understood. With Ridoutts view in mind, the consumer doesnt want to be left confused over what they see in front of them otherwise they wont want to take the time out to fully appreciate the impact of the products theyre buying. Clear, visual and highly semiotic information graphics need to be displayed to connect with the customer. Its all good and well providing the correct information but if the companies of the products cannot display that information
in a way that consumers can fully understand than its useless. One idea is to incorporate the information into a wider sustainability label that covers fair trade and carbon as well as water. Raising users awareness can ultimately influence sustainable behaviour and consumption. Theres an emergent body of research and experimentation looking into using product design to influence sustainability awareness and related consumption behaviours (Velden, 2003). Consumer awareness can be provided using a number of applications other than product labelling. Information can be made available through the Internet with companies such as M&S and WWF collaborating to help reduce their own water footprints as well as providing information on how their customers can do the same. However, existing online footprint calculators available through companies such as the Water Footprint Network (WFN) and M&S, attempt to provide the user with a quick and simple overview of their footprint but in fact succeed in doing the opposite, leaving the consumer more confused than they were before they entered the site. For example, the WFN calculator requires four fields of information to determine ones water footprint; country of residence, gender, dietary habit and gross annual income and then expect the user to go away with some form of understanding of where they can begin to change their consumption patterns. The M&S carbon calculator displays the result in the form of planet icons, revealing to the user that they have a footprint rating of 3.4 planets and again expect the user to take something meaningful away
Book Design.
A Typography class undertaken during my time in San Francisco required the making of a book based on the renowned literature Operating Manual for Spaceship Earth written by R. Buckinster Fuller. I designed the layout and format of the book in a way that thought best refelcted the writing of Fuller. I used a traditional book binders in South San Francisco to print and bind the book. A website and poster were also designed to accompany the book.
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[X]press
Wednesday, Feb. 9, 2011
VOLUME LXXXX ISSUE 3
FOCUS:
By Brittany Doohan
SF State President Robert A. Corrigan released a letter to faculty Feb. 4 accepting the University Planning Advisory Councils recommendation to reorganize the eight colleges of the University into a six-college structure. The majority of the UPACs recommendations, which were released in a report by the council Jan. 20, were accepted by Corrigan, with the exception of a few key modifications. Corrigan stated the reorganization of colleges will be the broadest and most challenging of the recommendations, but he accepted the general concept with a slight
adjustment of a six-plus-one structure that will create a freestanding Graduate School of Education. The work of reorganization will not be simple or easy, but necessary given our budget outlook, said University spokeswoman Ellen Griffin. Im confident we will be a stronger, more student-responsive University as a result, and I look forward to working with the deans and faculty as work gets under way. With SF States anticipated loss of $32 million hinging on the acceptance of Gov. Jerry Browns 2011-2012 budget proposal, UPACs report claims that the merger will save SF State at least $1 million annually. The failure of the state to adequately fund the California State University system puts the quality of education for our students at grave risk, said Academic Senate Chair Shawn Whalen. The UPAC recommendations are aimed at finding ways that we might be able to reduce costs while maintaining our institutional excellence and insulating the student experience from these cuts.
On Feb. 11, the Academic Senate will give faculty an opportunity to vote and comment on the placement of units within the six-college structure via a referendum. Whalen said that Corrigan valued the perspective of the campus community and wanted to provide ample opportunities for faculty to contribute to these decisions. Other CSUs have made similar decisions with far less input from faculty, staff and students, Whalen said. After the voting process is complete, a decision will be made and reorganization will begin, according to Corrigan. Once reorganization is finalized, a related UPAC recommendation encouraging partnerships among smaller departments and programs will be considered. But many faculty members are concerned that the restructuring of colleges could change the very nature of education at SF State. Unless further clarified this Friday, the real purpose
ONLINE ADVISER During my year in San Francisco I worked for the Golden Gate [X] I built client relationships to meet needs and specifications of each Scot Tucker press, the San Francisco State University Newspaper. I partnered advertisement. I thrived from pressurized tucker@sfsu.edu within the FRANCISCO required advertisements had situations in which weekly in a two-member Graphic Design team SANAdvertising numbers of Theatre closure be fulfilled; followed to
Department, involving the designing and collating of advertisements through every week exceeding the number of advertisements for clients in the weekly newspaper and monthly magazine. expected.
CHILI: Zach Shelton enjoys a meaty serving of assorted chili and hot dogs at Bottom of the Hills third annual Heavy Metal Chili Cook-off and Stuporbowl Party on Sunday Feb 6.
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Stuporbowl Sunday
MAGAZINE The job involvedADVISER interaction with the Journalism weekly one-on-one Department, clients, and networking with future clients. Don Menn donmenn@sfsu.edu By James Garcia ADVERTISING JFGARCIA@SFSU.EDU & BUSINESS Barbara Landis ne of the oldest theatres ggxads@sfsu.edu in San Francisco will close its doors on SatSam McClellan urday. The Clay Theatre sammclellan711@ has been entertaining people for 100 msn.com years, since it opened as a nickelodeon in 1910. Joe Midgley It would be nice to say this is an isodt07jcm@ lated incident, but unfortunately this brunel.ac.uk occurrence is becoming increasingly common. The Clay Theatre just hapI.T. pens to be the latest landmark of its CONSULTANT kind to go under. Over 15 classic sinArun gle frame theaters have closed down
screens, are compete agai theaters like A Its ironic th is so prevalent self on preser historic buildi New Mission T today and has ever since it w veloper in 200 tricts Alexand a vibrant and lm, but now 2004 closure. dust and 99 o its is now an eye
Web Design.
Showcasing two websites designed for individual assignments; the first is my online portolfio that was designed to accompany my personal identity package and the second is a site displaying the content of Buckminster Fullers Operating Manual for Spaceship Earth, again to accompnay the book design of Fullers work.
www.sammcclellan.co.uk
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Online Portfolio.
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Buckminster Fuller.
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Contact Me.
I hope you enjoyed my portfolio. Please feel free to contact me at any time if you are interested in any of my work or would like a copy of my CV .
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e: samjmcclellan@gmail.com
sm
DESIGN
Samuel J. McClellan
m: 0780 941 1138
www.sammcclellan.co.uk
Thank you.
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