ENRICO SECCI

product design portfolio

2016
1
 CONTENTS
CONTACTS p.4

DESIGN PROCESS p.6

PRODUCT DESIGN 2014-2016 p.8

PAST EXPERIENCES p.48

2 3
Enrico Secci I am a user-oriented INDUSTRIAL DESIGNER, with 10+ years of experience, who creates innovative and
unseen products. Creativity, patience and the high quality of work is what I stand for in my proposals.
Director, Creative Director of the Industrial Design Dept. - IS DESIGN ASIA
As team leader I love sharing my experience while being open-minded to new solutions during creative
Guangdong, China sessions with designers, marketing department and engineers. The goal is to exploit each resource in order to
+86 185.6611.5653
move forward the level of innovation of each new product.
Italy, Europe
+39 347.7769.222 During my career I have had the opportunity to carry out, hands-on, projects in different fields of industrial
design: from furniture to wellness products, from ground-mobility to airplanes, from home electrical ap-
enrico.secci@gmail.com pliances to professional products.
https://www.linkedin.com/in/enricosecci/en This asset is one of my strength point that allows me to have a great knowledge of materials and processing
technologies and bring constant innovation solving problems in a simple and straight forward way.

In the process of product innovation I think about experiences, sustainability issues and technical solutions
making use of marketing and cfm research, considering human factors and social values.

4 5
DESIGN PROCESS

FROM BRIEF TO INSIGHTS

Analyzing the brief, brand’s

philosophy, competitors
and user’s needs obtain the
insights to start the creative
process.

FROM SOLUTIONS TO PRODUCTS

FROM INSIGHTS TO SOLUTIONS
Developing concepts into success
products using 3D models and Through a process of brainstor-
rendering, studying CFM definitions, ming and heuristic thinking, using
storytelling presentations. sketches to explore possible solu-
tions, define consistent concepts
and technical ideas.

6 7
 Product Design/Food Preparation Product Design/Food Preparation

CLASSIC STAND MIXER

Inspired by the classics shapes it
reminds the grandmas’ cuddles and,
at the same time, the power of a
traditional well done product.

STAND MIXER
Top level product with aluminium
casting body and digital controls.
Flat surfaces joined with wide fillets
outline a solid volume containing
a powerful engine with mechanic
transmission.

8 9
 Product Design/Food Preparation Product Design/Food Preparation

stand mixers
Proposals developed to match different areas of the market maintaining a
global design intent.

10 11
 Product Design/Food Preparation Product Design/Food Preparation

capsule bread maker

Programmable bread maker machine. A curved surface enclose with elegance the
product creating a well recognizable object with innovative functions which make
easy to produce at home fresh bread everyday choosing from a wide catalog of
flavours in capsules.

12 13
 Product Design/Food Preparation Product Design/Food Preparation

CAPSULE TOFU MACHINE

Specifically designed for Asian consumers, the housing has sharp curves and
surfaces and a large display. The generous volume balanced by discontinuities on
large surfaces.

OIL PRESS
Oil extracted with the Oil Press is cold pressed with the living
nutrients and enzymes intact. Cold pressed oils also retain
their flavour and aroma; enhancing the flavours of food when
cooking.
The extractor works by grinding the ingredients with a motor
and pestle like action to separate the liquid from the pulp, and
although this will generate some friction and heat the oil that
is extracted does not rise above 50ºc therefore retaining all
the nutrients and enzymes.

14 15
 Product Design/Cooking Station Product Design/Steam Oven
COOKING STATION + OVEN
Cooking is an art and the interaction
with the tools we use must be fluid and
natural.
For this reason the design is driven by
the creation of technological systems
that are efficiently and flexibly integra-
ted within simple, connected, interfaces.
The professional look shows the high
quality of these products, the result of a
long aesthetical, technological and user
experience research.
All the elements are linked together
throught a wifi connection.
Simple, radical revolution

16 17
 Product Design/Food Preparation Product Design/Food Preparation

TOASTER (Retro Style)

An evergreen product which evokes
the 50’s myth.
The housing rounded lines, obtained
in deep-drawn metal, hints at the
most used manufacturing technology
of that period.

TOASTER
Digital bread toaster with timer and
programs. Additional function of the
detachable crumbs tray.

18 19
 Product Design/Food Preparation Product Design/Food Preparation

TOASTERS
Different concepts developed for a range of sectors on the market.

20 21
 Product Design/Foor Preparation Product Design/Food Preparation

HAND BLENDER
Ergonomic design with soft parts.
Oriented to a low segment of the consumers, it ma-
kes use of chrome finishes and some dynamic lines
to induce a quality feeling.

Hand blender
A playful design characterizes the object
evocating the joy of cooking.

22 23
 Product Design/Air Purifier Product Design/Air Purifier

Harthink Air purifier

The position of the upper wing has been designed in order to prevent the hand-grip. The
Studied for the simplicity of production, it’s characterized by the introduction
space between the two surfaces is 20mm and the edge of the aluminium is set back respect
of the aluminium base and the upper wing which avoid the occlusion of the
to the outer surface.
ventilation grid.

24 25
 Product Design/Air Treatment Product Design/Air Treatment
air purifier (home use)
Basic unit for home use. The lateral
professional air purifier
wings open only when activated.
Concepts developed for the office envirotments.

26 27
 Product Design/Air Treatment Product Design/Air Treatment

air filtration portable

Additional car air purification unit.
Movement and technology driven the
design of the product to be shown on
top of the dashboard.

car air purifier

Many users adopt a purification unit
for the kids. Rounded shapes are con-
sidered safe and can be placed both on
the dashboard, seats or armrests.

28 29
 Product Design/Water Treatment Product Design/Water Treatment

WATER FILTRATION UNIT

Aestetics, professionality and wellness
are the three key words of the project.
These elements recall the vital fun-
ction that the product perform.
The shape, solid and sinuous at the
same time, trasmits security and relia-
bility maintaining an aesthetic highly
adaptable to different contexts.
Regular lines break the frontal surface
balancing the weight of the various
elements.
The notable TFT display stands out as
embedded in the front panel highli-
ghting its presence and recalling in
minds outstanding IT brands.

30 31
 Product Design/Water Treatment Product Design/Water Treatment

HOME WATER FILTRATION UNITS

Concepts for home use.
Water purification has a vital function in many countries. Quality and
technology are raising and the need of communicate the new qualities
requires continuous development.

32 33
 Product Design/Water Treatment Product Design/Water Treatment

water purifiers (inline)

These products are to be connected
directly to the water line and through
the interchangeable filter, purify the
liquid by heavy metals and bacteria.
It’s important to pass security through
the shape and that they can easily be
integrated in different kitchen environ-
ments.

34 35
 Product Design/Water Treatment Product Design/Water Treatment

water purifier (activated carbon filter)

Combining technology and mineral filtration on a faucet mounted unit.

The black faceted surfaces communicate a futuristic technology.

36 37
 Product Design/Self Care Product Design/Self Care

HAIR CLIPPER HAIR CLIPPER

Targeted on young users, the design is The product appear simple and professional
studied to be neutral and to reach the yet preserving an accurate ergonomy and
largest number of consumers. the best functionality.

38 39
 Product Design/e-Smoke Devices Product Design/e-Smoke Devices
coffe taste e-smoke device
The basic idea of this product is to use the
electronic cigarettes mechanism with a
different concept. So the goal was to create
a shape that would make leave behind the
classic function and introduce a less tran-
sgressive intention.

e-smoke device with coffee taste

A smoking device for coffee lovers. The shape has been designed to remind a spoon just soaked into the cup with the classic brown
color still on the tip. The curved line lead the users instinctively to the gesture of drinking a cup of their favourite drink.

40 41
 Product Design/Sport Devices Product Design/Sport Devices

VECINO STREET vecino tail-light

Flashlight for bicycle or helmet, 800 lumen,
1.5 h battery. Aluminium and ABS body.
The VECINO Street is intended for urban
bikers, performances and tech lovers.

42 43
 Product Design/Sport Devices Product Design/Sport Devices

VECINO SPORT accessories

2500 lumen power fitted in a small Interchangeable batteries and bracelet
heatsink aluminium body powered by for remote control.
an external battery.
The plastic shell has a heat protection
function and it drives the airflow on the
aluminium blades.

44 45
 Product Design/Electronic Product Product Design/Electronic Product

BLUETOOTH LIGHT BULB + SPEAKER

The design highlights the high level of the product.
The transparent element is shaped with a double shell: The inner part has the function of light diffusion while the outer one has a pro-
tection function and an aesthetic function of defining the bell shape.
The aluminium part is smooth, with a black matte finish, while the cooling blades are obtained internally.

46 47
 Product Design/Shower Panels Product Design/Shower Panels

falls
Designed to be producted in Duralight cold coulee, the shower panel, can be accessoried with mechanical or electronic controls
and various optionals.

48 49
 Product Design/SPA products Product Design/SPA products

COMBINED BATHTUB
Focused on the ergonomy of the whole family, the 383 project, designed in coopera-
tion with Fabio Lenci, is a perfect balance between functionality and shape.

50 51
 Product Design/SPA products Product Design/SPA products

mirror630
Rectangular SPA pool, the inner design thanks to its simplicity, in opposition with the american style, can fit perfectly all the body shapes.
The magnetic headrests are easy to move and can be positioned anywhere around the edge of the Hydrospa. (designed for Lenci Design)
SORGENTE
It can be used like a traditional bath or always full and ready for use, just like a swimming pool. It is fitted with an automatic water
filling system and the covering can be customised. (designed for Lenci Design)

52 53
 Product Design/SPA products Product Design/Outdoors

54 55
 Product Design/Furniture Product Design/Furniture

56 57
 Product Design/Furniture Product Design/Furniture

SUBERIS dining TABLE CARBON FIBER + CORK desk

The appeal of cork for these products is the This lightweight desk, simple in the design,
marriage of aesthetics and performance. hides an hi-tech process in his structure of
The patented Suberis’ fabric cover is tough carbon fiber and Suberis’ patented fabric.
and resistant, yet delicate to the touch.

58 59
 Product Design/Furniture Product Design/Lighting
DROPS
Modular LED illumination system with
acrylic lenses.

O-SYS
Office furniture in aluminium and glass characterized by the modern sim-
plicity of the lines and the personalizability of the glass color with custom
prints.

60 61
 RYOANJI liquefy
Inspired by the most famous japa- Bathroom furniture. Liquid shape like water in a solid, squared shape.
nese temple, the iconic washbasin,
plays with the oriental lines while
introducing new functions such as
the inner position of the faucet and
the soap holder.

62 63
 Product Design/Eyewear Product Design/Footwear

Sneakers

Flexible sunglasses

64 65
Enrico Secci
Director, Creative Director of the Industrial Design Dept. - IS DESIGN ASIA

Guangdong, China
+86 185.6611.5653

Italy, Europe
+39 347.7769.222

enrico.secci@gmail.com

66